Tag: PR Awards

Clairemont Lands 10 Industry Awards

Cherith AndesAwards, Blog, Public Relations, , , ,

The Clairemont House is brimming with fun, head-tilting little touches. Like a conference table surrounded by pink, heart-shaped stools. A row of reclaimed stadium seats. And a room of doodling chalkboards. We love working in a creative atmosphere, but what we love even more is the chance to craft creative campaigns that secure successes for our clients. So our little heart-shaped hearts were thrilled when we were honored last week for our client work!

On October 17, the Raleigh Public Relations Society (RPRS) hosted its 2017 Sir Walter Raleigh Awards honoring exemplary campaigns by public relations and marketing professionals in the Triangle.

Clairemont’s 2017 Sir Walter Raleigh Awards included:

  • Platinum Award in Campaigns: Branding (Community or Product) for “Il Palio Dishes Up Something New”
  • Platinum Award in Campaigns: Organizational Identity/Promotion for “Wendell Falls Busts Real Estate Myths”
  • Platinum Award in Digital Communications: Social Media Campaign for “A Taste of Italy at Il Palio”
  • Gold Award in Campaigns: Branding (Community or Product) for “Il Palio Dishes Up Something New”
  • Gold Award in Campaigns: Special Events for “Fire It Up! Briar Chapel’s 9th Annual Pepper Festival”
  • Gold Award in Campaigns: Organizational Identity/Promotion for “Briar Chapel Back on the Map
  • Gold Award in Digital Communications: Video/Podcast/Videocast Program for “Our Coffee Cares Video”
  • Silver Award in Event Marketing for “Vita Vite Creates ‘Raleigh’s Sunday Spot'”
  • Silver Award in Media Event for “Hoedown Showdown at Wendell Falls”
  • Silver Award in Publication & PR Writing: Press Release for “DQ’s Miracle Treat Day Benefits Duke Children’s Hospital”

Our biggest thank you goes directly to our wonderful clients; we love doing what we do, and we love that we get to do it with you!

Want to partner with Clairemont to cook up your next creative campaign? Drop us a line!

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When Square Dancing Pays Off

Cherith AndesAwards, Blog, The Clairemont Team, , , , , , ,

To all of those wonderful media people who whipped out their best square dancing moves at the Wendell Falls Hoedown Showdown last May … thank you.

On May 10, the North Carolina Chapter of the Public Relations Society of America (NCPRSA) hosted its 2017 InSpire Awards recognizing outstanding public relations and marketing campaigns in a variety of categories. The Clairemont team almost danced its pants off when we received 27 accolades from NCPRSA, adding to the agency’s existing 137 awards. Our most favorite, of course, was the Best in Show award for the Wendell Falls Hoedown Showdown … because who doesn’t love cuttin’ a rug for a good cause?

Clairemont’s 2017 InSpire Awards included:

  • Best in Show for “Creative Tactics: Hoedown Showdown at Wendell Falls”
  • Best in Category for “Creative Tactics: Hoedown Showdown at Wendell Falls”
  • Best in Category for “Events and Observances: Fire It Up! Briar Chapel’s 9th Annual Pepper Festival“
  • Best in Category for “Media Relations: The Media Digs Chef Teddy Diggs”
  • Best in Category for “Social Media: A Taste of Italy at Il Palio”
  • Best in Category for “Video: Our Coffee Cares at Wendell Falls”
  • Best in Category for “Feature Stories: Briar Chapel Unveils Encore”
  • Best in Category for “Brochures: Unlocking Your Child’s Future with Wendell Falls”
  • Best in Category for “Press Kits/Media Kits: Applebee’s Hand-Cut Wood-Fired Media Kit”
  • Best in Category for “Editorial/Op-Ed Columns: Piña Coladas, Creativity and #PinkBeetle“
  • Best in Category for “Advertorial: Newland Communities Advertorial for Wake Living”
  • Award of Excellence for “Creative Tactics: Hoedown Showdown at Wendell Falls”
  • Award of Excellence for “Creative Tactics: Vita Vite Creates Raleigh’s Sunday Spot”
  • Award of Excellence for “Creative Tactics: Briar Chapel Asks, ‘How Spicy is Your Personality?’”
  • Award of Excellence for “Events and Observances: Fire It Up! Briar Chapel’s 9th Annual Pepper Festival”
  • Award of Excellence for “Media Relations: The Media Digs Chef Teddy Diggs”
  • Award of Excellence for “Media Relations: DQ’s Miracle Treat Day to Benefit Duke Children’s Hospital“
  • Award of Excellence for “Social Media: A Taste of Italy at Il Palio”
  • Award of Excellence for “Video: Our Coffee Cares at Wendell Falls”
  • Award of Excellence for “Feature Stories: Briar Chapel Unveils Encore“
  • Award of Excellence for “Brochures: Unlocking Your Child’s Future with Wendell Falls”
  • Award of Excellence for “Press Kits/Media Kits: Applebee’s Hand-Cut Wood-Fired Media Kit”
  • Award of Excellence for “Editorial/Op-Ed Columns: Piña Coladas, Creativity and #PinkBeetle”
  • Award of Excellence for “Advertorial: Newland Communities Advertorial for Wake Living”
  • Award of Excellence for “Reputation/Brand Management: Il Palio Dishes Up Something New”
  • Award of Excellence for “Integrated Communications: Il Palio Dishes Up Something New”
  • Honorable Mention for “Social Media: Briar Chapel Asks, ‘How Spicy is Your Personality?‘”

We love what we do. We love our clients. We love doing what we love to do with the clients we love. (Whew! That’s a mouthful!) Thank you to our wonderful partners and clients who allow us to live out our dream and do great work for our community!

Want to know more about what we do? Check out a few of our case studies!

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What Does a PR Agency Do? The Lincoln Apartments

Cherith AndesAwards, Blog, Case Studies, , , ,

In 2015, The Lincoln Apartments broke ground in downtown Raleigh, set to be the newest apartment complex in the Oakwood neighborhood. At the time, downtown Raleigh apartment complexes were at an all-time high, and The Lincoln faced the challenge of breaking into a product-saturated market.

In response, The Lincoln team retained Clairemont Communications to capture the public’s attention and craft a strong debut for the versatile downtown living option. Clairemont Communications captured the community’s attention and generated media buzz for the The Lincoln’s official ribbon cutting ceremony by partnering with Cause for Paws of NC and showcasing the pet-welcoming aspect of the complex.

The Pitch
To attract pet lovers and community members to the ribbon cutting, Clairemont planned the event to feature a dog ambassador “cutting” the ribbon. Creative and individualized pitches were used to pique the interest of targeted media and secure on-site coverage. TV stations were invited to participate in “Tag You’re It!” – a social media photo relay – as part of the official ribbon cutting. This photo relay doubled as a fundraiser for Cause for Paws of NC.

Execution
The event began with the president of the Downtown Raleigh Alliance, city council members and other prominent Raleigh officials welcoming The Lincoln Apartments to the community. After the dignitaries’ remarks, Molly, our canine ambassador from Cause for Paws, “cut” the ribbon by chewing through a treat in the middle of the ribbon. As a part of the “Tag You’re It” social media relay, The Lincoln Apartments donated $5 to Cause for Paws of NC for each participant who shared their photo of the event with the tags #TheLincolnRaleigh and #CauseforPawsNC.

Results
– Clairemont met the goal of securing a major television station on-site for the event, which resulted in coverage on air and online.
– The event also helped secure four additional media placements, including two print stories, four blog posts and three TV segments.
– “Tag, You’re It!” generated more than 70 social media posts.

The Lincoln Apartments’ successful ribbon cutting played a vital role in introducing the complex to the community. Additionally, The Lincoln Apartments donated $1,500 to its charity partner Cause for Paws of NC.

The work Clairemont Communications conducted in partnership with The Lincoln Apartments earned a Gold Excellence Award in Total Campaign by Raleigh Public Relations Society as well as the Best in Category for Creative Tactics from the North Carolina Public Relations Society of America. We are proud that this is one of the 129 awards we’ve received since starting Clairemont in 2010. To read more about the work we do with clients, please visit the case study section of our blog. 

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Clairemont Video Nabs Best in Division

Cherith AndesAwards, Blog, Raleigh PR Agency, , , ,

Puppy celebrities, barn quilts and sweet corn gelato: our 2015 agency diary brims with fun campaigns for our wonderful clients.

On October 11, 2016, the Raleigh Public Relations Society (RPRS) honored Clairemont Communications at the annual Sir Walter Raleigh Awards Banquet with accolades recognizing outstanding public relations campaigns. Clairemont was honored for client work in promotional campaigns, event planning, marketing strategies, industry writing and digital communications.

Our favorite, however, harkened back to a chilly but cheerful January where we spent hours traversing the Triangle to dance with clients, families and friends. Clairemont’s sixth year celebration video, “Good to Be Alive,” nabbed the Best in Division for Digital Communications.

Clairemont’s Sir Walter Raleigh awards included:

– Best in Division in Digital Communications for “Clairemont Communications Celebrates Six Years with Good to Be Alive Video”
– Gold Excellence in Public Relations Writing for: “Growers Reinvent Farming Practice with New Technologies”
– Gold Excellence in Total Campaign for: “The Lincoln Apartments Ribbon Cutting”
– Gold Excellence in Total Campaign for: “Raising the Barn: Wendell Falls Grand Opening”
– Gold Excellence in Digital Communications for: “Clairemont Communications Celebrates Six Years with Good to Be Alive Video”
– Silver Excellence in Total Campaign for: “Unveiling New Digs: Il Palio Revamps and Renews”
– Honorable Mention in Total Campaign for: “Briar Chapel Adds Heat to the 8th Annual Pepper Festival”
– Honorable Mention in Total Campaign for: “Papa Spuds Delivers Farm Fresh Food to Your Doorstep”

We’re grinning. We’re giddy. But above all, we’re grateful. Thank you to our clients and partners who allow us to embark on such fun ventures and undertake such wonderful work with you!

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The Meaning of a PR Award

Cherith AndesAwards, Blog, Raleigh PR Agency, The Clairemont Team, , , ,

In 2014, the Clairemont team punched French fries, flapped the chicken dance in the middle of a grocery store and raced mint green bicycles around a hotel lobby. We also crafted and executed a full slate of client projects that increased sales, secured customers, boosted revenue and expanded market share —all for our beloved clients.

On September 23, 2015, Clairemont had the opportunity to celebrate our 2014 campaigns at the annual Sir Walter Raleigh Awards Banquet hosted by the Raleigh Public Relations Society (RPRS). Behind the sheen of a PR accolade lies countless hours of creative brainstorming and meticulous research backed by an unstoppable commitment to flawless execution. And at Clairemont, our work is also our joy; so an award carries heaps of excitement for our team as we celebrate the success that ultimately belongs to our clients. Last year was a thrilling ride, and we are delighted and privileged to have been in the driver’s seat.

This year, we had the honor of receiving the following awards from the RPRS:

  • Best in Division in Total Campaign for: “LEKKER Bikes U.S. Rolls into America”
  • Best in Division in Public Relations Writing: “LEKKER Bikes U.S. Rolls into America”
  • Best in Division in Digital Communications: “PDQ Invites Mom Bloggers to Experience Fresh Concept”
  • Gold Excellence in Total Campaign for a Promotional Campaign: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Total Campaign for Misc. Special Events: “Briar Chapel Spices Up 7th Annual Pepper Festival”
  • Gold Excellence in Total Campaign for Misc. Special Events: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Publications for a Media Kit: “Pepper Festival Media Kit”
  • Gold Excellence in Public Relations Writing for a News Release: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Digital Communications for Social Media: “PDQ Invites Mom Bloggers to Experience Fresh Concept”
  • Silver Excellence in Total Campaign for Organizational Identity: “T.MAC Expands to the Triangle”
  • Silver Excellence in Total Campaign for Organizational Identity: “Lowes Foods Reinvents Grocery Shopping”
  • Honorable Mention in Total Campaign for a Promotional Campaign: “PDQ Builds a Brand in the Triangle”

Hats off to you, clients, and thank you for providing us with the opportunity to help you achieve your goals!

Now, let’s celebrate with a chicken dance.

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