Did you know that more than 144 billion emails are sent each day? Talk about volume! It also serves as a reminder just how important it is to craft effective, eye-catching emails.
For this installment of On the Record, I put together my top three tips for crafting the perfect email.
What tips and tricks do you use to help cut through the clutter? Share your tips on our Facebook page.
I recently read an article by Ann Wylie in “Tactics” entitled “Think Like a Reporter: Make Your Release Relevant to the Reader,” and it took me on a trip down memory lane. I have a vivid memory of sitting in a newsroom and watching the assignment desk editor walk over to the fax machine (yes, it’s been a while since I was in the news business), pick up a large stack of news releases and sift through them to read the headlines. The headlines were read in comical voices, and then the entire pile went directly into the recycling bin.
As a journalist turned PR pro, this memory now makes me cringe. No one wants his or her news release to end up in the trash, but the truth is that it happens all the time in newsrooms. For this installment of “On The Record,” I decided to share my thoughts on developing a more meaningful news release and relationships with the media.
Don’t know where to start? Check out these four questions to ask before writing a news release.
When you wake up in the morning, do you jump out of bed excited and ready to get to work or are you – as Loverboy would suggest – “Working for the Weekend?” How you answer that question has a lot to do with your workplace culture. For this installment of On the Record, we sat down with Abbie Fink to get her advice on cultivating an environment where employees and clients want to be.
Want to know more about how you can create an innovative and authentic workplace? Check out Abbie’s presentation from the NCPRSA seminar.
As PR practitioners, we are always working to learn what’s new in our ever-changing industry and advance the profession. We are also known to be very social, collaborative people. So it’s no surprise that we like to share insights and practices among our colleagues – which lead to the creation of On the Record hosted by me, Sarah Hattman, APR.
On the Record is a video blog series designed to explore emerging trends, PR tactics, best practices and all things PR. We’re kicking it off with and Stan Phelps of 9 Inch Marketing as he explains how to create an excellent customer experience.
Want to learn more from Stan? Follow him on Twitter. Want to meet some of our other favorite communications experts? Check out our blog posts featuring members of PRSA’s Counselors Academy.
Like we’ve mentioned before, one of the ways that Clairemont team members work on professional development is by reading. We’re constantly seeking the latest and greatest when it comes to social media and public relations. Without further ado, here’s a review of our most recent find: an e-book from Hubspot entitled, “Mastering the Design and Copy of Calls-to-Action.”
When it comes to click-through rates, lead conversions and sales, good writing practices are important. Public relations professionals must master the art of calls-to-action (CTAs), a website’s request for a visitor to take action (think of the copy that precedes a “Like us”).
While we’d really love to write the copy for you (seriously, contact us!), we’d also like to share a few tips on how to write your own compelling CTAs. They are:
We hope you found these tips helpful. Stay tuned as we continue to share more best practices in the weeks to come. In the meantime, be sure to share your questions and comments. We’d love to help!
