As PR practitioners, we are always working to learn what’s new in our ever-changing industry and advance the profession. We are also known to be very social, collaborative people. So it’s no surprise that we like to share insights and practices among our colleagues – which lead to the creation of On the Record hosted by me, Sarah Hattman, APR.

On the Record is a video blog series designed to explore emerging trends, PR tactics, best practices and all things PR. We’re kicking it off with and Stan Phelps of 9 Inch Marketing as he explains how to create an excellent customer experience.

Want to learn more from Stan? Follow him on Twitter. Want to meet some of our other favorite communications experts? Check out our blog posts featuring members of PRSA’s Counselors Academy.