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Tag: Public Relations

Fashion Week Inside Scoop

Fashion Week Inside Scoop

February 12, 2014January 31, 2023 Tracy LathanBlog, Fashion, Public Relations, Raleigh PR Agencyfashion, Public Relations1 Comment on Fashion Week Inside Scoop

It’s always nice to know people in high (fashion) places. My sister works for New York based designer Rebecca Taylor, so I got the chance to attend my first New York Fashion Week runway show this past weekend. A lifelong style devotee myself, I was beyond excited. And the experience did not disappoint…socialites, fashionistas, lots of black, plenty of attitude, incredible clothing and even a few celebrities. And only at fashion week would you see hundreds of women wearing open toe Louboutin stilettos teetering down streets covered in mountains of snow and ice. I loved every minute.

What I also really enjoyed was the production of the show itself. As a PR professional, I have orchestrated countless events and could relate to the sleep deprived, over-stressed girls running around. From the lighting and the music to the seating chart and the media interviews, it was evident that countless hours of planning went into executing a show of this magnitude. And although there were probably hiccups and missteps along the way, as an observer from the sidelines, it looked as though everything went off without a hitch.

And the collection itself was amazing. Rebecca Taylor is known for her feminine details, but this collection had more of an edge to it. She paired soft ice blue sweaters with more structured pieces and jackets. Lots of hardware and zipper details. And while it all looked great on the runway, it was also a very wearable collection. I already have a few things on my wish list!

Takeaways were, fashion is a true art, my sister’s job is fabulous and the same rules and challenges come into play for planning events – glamorous or not. Here is a link to all the looks from the show Rebecca Taylor Fall 2014 Runway Looks, along with a few pictures I snapped.

Rebecca Taylor's newest designs.
Rebecca Taylor’s newest designs
Waiting in line for them to find our names on the list.
Waiting in line for them to find our names on the list.
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Strategies, Goals, Objectives…Oh My!

Strategies, Goals, Objectives…Oh My!

January 22, 2014January 31, 2023 Tracy LathanAPR, Blog, Marketing, Professional Development, Public RelationsClairemont Communications, professional development, PRSA, Public Relations1 Comment on Strategies, Goals, Objectives…Oh My!

Have you ever been writing a PR plan and found yourself questioning whether something was an objective or a strategy? I know I have.  It can be easy to get confused, but when I was studying for the APR a few years ago, I found some helpful guidelines from the PRSA APR Study Guide as follows:

Goals

Keep these few in number. Identify no more than three to five. One may be enough.

Be consistent with management goals and mission.

Think in terms of end results, not process alone.

Objectives

Think in terms of the awareness, attitude or action you desire—not the process but the end result.

Articulate with verbs that reflect changes in awareness, attitude, or behavior: Recognize, acknowledge, know (awareness); favor, accept, oppose, believe (attitude); and purchase, participate, endorse, discard, write, visit (behavior).

Phrase objectives in terms of specific results you desire, and what you think is possible.

Each objective should cite an audience, outcome, attainment level (%) and time frame. (Example: At 
the end of six months, 65 percent of employees will be in a car pool or ride-share program.)

The same objective may fit a number of audiences but strategies may need to be different.

Strategies

The military definition is the science and art of employing political, economic, psychological and military forces to support policies or achieve goals; to meet the enemy under advantageous conditions.

In planning, how will you approach the challenge of working toward your objectives? On what can you build or take advantage in your situation? What devices will you employ?

Your strategy may describe the diplomacy, psychology, philosophy, themes and appeals you will use, or the message you will convey.

It may describe how you will work with community groups.

You probably will have several strategies for an objective.

Some strategies may serve several objectives.

Vehicles or channels you will use to communicate can appear here, or in tactics or activities.

Examples include media relations, third-party endorsement and public engagement.

Tactics

How will you use your resources to carry out your strategy and work toward objectives?

You can have several tactics per strategy.

These serve as specific elements of a strategy or specific tools, more specifically “how to.”

Examples include meetings, publications, tie-ins, community events, news releases, etc.

 

Here is another great post that tackles The Difference Between Strategies and Tactics. Hope you found these tips to be helpful…if so, print them out and use as a quick reference next time you are working on a PR plan!

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What is Public Relations?

What is Public Relations?

January 17, 2014January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public RelationsPR, pr definition, PRSA, Public Relations, public relations definition, what is pr, what is public relations5 Comments on What is Public Relations?

So, what is public relations exactly?

If you work in PR, this is a question you have probably fielded more than a few times. Public relations can be a hard thing for some people to understand. The industry has changed and developed significantly over the years, and, understandably, so has its definition. In fact, if you Google search “what is public relations,” you’ll find a different definition for every result on the first page.

An evolution of the definition of public relations.
An evolution of the definition of public relations.

But, despite the variances in wording, you will also see that all of these definitions basically boil down to the same thing: public relations is communicating the right message to the right people at the right time through the right medium. The specific who, what, why, where, when, how will change from situation to situation, but these core foundations of public relations will not:

PR connects key audiences. Whether you are trying to communicate with shareholders, consumers, critics or new markets, public relations allows people and companies to connect with other people and companies in a mutually beneficial way. This can include strategically using blogs and social media channels to connect with interested, target audiences or working with a local nonprofit to show your company’s interest and investment in the community. But, whatever the tactic, our focus is always on helping clients build, strengthen and nurture relationships.

PR raises awareness. PR pros are skilled at boosting interest and raising awareness about people, companies, products, ideas, events, etc. We strategically get the word out there to help build buzz, increase sales and cultivate genuine interest in your venture. Effective media relations efforts and thoughtful social media usage on platforms like Facebook, Twitter and Pinterest can be just the right amount of information, exposure and engagement that you need to succeed. By blending traditional tools like media relations and event planning with newer ones like content marketing and social media, your public relations efforts will increase awareness and help drive your bottom line.

PR manages and communicates key messages and ideas. Plain and simple, PR people can help your company tell its story (strategically, of course!). At the center of public relations is strong writing and a critical eye for the most important details. Public relations tools like message boards, backgrounders, fact sheets and more can help you clearly articulate who you are, what you do and what makes you different. Coupled with a public relations team who can create and use these tools to spread information at just the right time to just the right audience, means your company news and branding is always consistent and effective.

Interested in learning more about what public relations professionals do? Check out PR Baton, an Instagram photo project created by Clairemont Communications to help explain what public relations is in a visually compelling way. Follow PR Baton on Instagram, Tumblr, Twitter and Facebook and sign up to participate and show your day in PR here.

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Clairemont Wins 11 Awards for Excellence in PR

Clairemont Wins 11 Awards for Excellence in PR

September 25, 2013January 31, 2023 Margot HorganAwards, Blogaward winning PR, PR, PR Agency, Public Relations, Public Relations Agency, Public Relations Awards, Raleigh PR Agency, Raleigh Public Relations Agency, Raleigh Public Relations Society, RPRS, Sir Walter Raleigh Awards1 Comment on Clairemont Wins 11 Awards for Excellence in PR

Clairemont Communications Recognized Among Top Raleigh Public Relations Agencies with 11 Awards

–Raleigh Public Relations Society Names Sir Walter Raleigh Award Winners– 

Raleigh, N.C. – Sept. 25, 2013 – Clairemont Communications, a full-service public relations and marketing communications firm, brought home 11 Sir Walter Raleigh awards from the annual Raleigh Public Relations Society awards banquet. These honors included the most gold and best in division wins of the evening.

“Being acknowledged as the best in division winner for a number of our client campaigns reflects our dedication to do work we love for clients we love supporting,” said Dana Hughens, chief executive officer of Clairemont Communications. “As Raleigh continues to grow as a top communications agency market, we are honored that our work is recognized among the best in the region.”

Clairemont team member, Tracy Lathan accepts a Gold and Best in Division Award for Triangle Family Services' 10th Annual Gingerbread Benefit
Tracy Lathan accepts a Gold and Best in Division Award for Triangle Family Services’ 10th Annual Gingerbread Benefit

The Sir Walter Raleigh Awards are hosted annually by the Raleigh Public Relations Society and showcase exemplary work completed by North Carolina public relations and communications professionals. Award entries are judged by an independent public relations organization based on individual campaign’s objectives, method, results, creativity and budget. Members of the Sacramento Public Relations Association judged this year’s entries.

Clairemont was awarded with the following:

Special Event/Campaign

  • Best in Division and Gold: Triangle Family Services’ 10th Annual Gingerbread Benefit

Media Kit

  • Best in Division and Gold: Triangle Family Services’ 10th Annual Gingerbread Benefit

News Releases

  • Best in Division and Silver: Newland in the Wall Street Journal

Organizational Identity/Promotion

  • Gold: Briar Chapel

Social Media

  • Honorable Mention: Thomasville Furniture
  • Honorable Mention: Briar Chapel’s Best Buddy Contest

Promotional Campaign for a Product, Program, Topic or Issue

  • Honorable Mention: Briar Chapel’s Best Buddy Contest

Employee Relations

  • Honorable Mention: Wrangler Dave & the Railinc Cow
Dana Hughens accepts one of Clairemont's three Best in Division Awards
Dana Hughens accepts one of Clairemont’s three Best in Division Awards

“These awards represent the strengths of our Clairemont team including strategic planning, effective media relations, results-driven social media, creative campaigns and successful event planning,” said Tracy Lathan, account strategist, Clairemont Communications.

Clairemont Communications devises communications strategies that utilize traditional communications and social media to help clients achieve business objectives and improve the bottom line by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

–30–

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Three Cheers/Barks for Pawgust First Friday!

Three Cheers/Barks for Pawgust First Friday!

August 8, 2013January 31, 2023 Margot HorganBlog, Professional Development, The Clairemont TeamClairemont Communications, Counselors Academy, networking, PR, PR Agency, professional development, PRSA's Counselors Academy, Public Relations, Public Relations Agency, Raleigh PR Agency, Raleigh Public Relations Agency

Last week marked August First Friday in downtown Raleigh, and Clairemont celebrated the occasion by hosting our own special event at The Clairemont House – Pawgust First Friday. Part networking, part professional development, part tear-jerking and part tail-wagging, the event was a huge success, especially because we were able to raise money for a local pet charity very near and dear to the Clairemont family’s heart: the SPCA of Wake County.

At the event, local PR professionals and friends gathered to network and listen to two dog-inspired presentations given by Clairemont CEO, Dana Hughens, and HMA Public Relations general manager/vice president, Abbie Fink. Reading a blog post written by Clairemont’s top-dog, Billy, Dana shared 10 social media tips for success, like creating leash-free environments on Facebook, being the master of your territory and riding with your head out the window (make sure to check out the blog to see what all of these mean for your social media strategy!).

PRSA Counselors Academy friends at Pawgust First Friday
PRSA Counselors Academy friends at Pawgust First Friday

Visiting all the way from Phoenix, Ariz., Abbie did an encore performance of the highly rated ignite-style speech she presented at the 2013 PRSA Counselors Academy Conference. A love letter to her late dog, Viva, Abbie didn’t leave a dry eye in the house as she talked about the love of a dog and its owner and the hard decisions you sometimes have to make.

At the end of the evening, guests voted for a local pet charity to donate the Pawgust First Friday event proceeds to, and we are happy to say that the SPCA of Wake County was selected! You see, the oh so loveable chief motivational officer at Clairemont Communication and Hughens family dog, Billy, was adopted from the Wake SPCA so we were thrilled that our guests decided to help give back to such a great local organization.

All in all, the event was a blast, and we would like to thank everyone who came out and made it a success!

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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