10th Annual Gingerbread Benefit Secures Regional Coverage

By Posted in - Clairemont Client News & In Our Community & Public Relations & Raleigh PR Agency & The Clairemont Team on December 12th, 2012

For the past three years, Clairemont has had the honor of promoting and participating in one of the Triangle’s most anticipated holiday events of the season – Triangle Family Services’ Annual Gingerbread Benefit, the premier, vital fundraising event for the longstanding local nonprofit.

This year, marked not only the tenth anniversary of the Benefit, but also the 75th anniversary of Triangle Family Services, which provides programs to families in need in the Raleigh-Durham area in three key areas – financial stability, family safety and mental health services.

With 2012 marking prominent milestones for both the Benefit and Triangle Family Services, we knew that we wanted to make this year’s Annual Gingerbread Benefit bigger and better than any other.

Our plan? A detailed and strategic media relations campaign that would target news coverage in both regional and local publications. With gingerbread-themed media kits in tow, our work started this summer with our “Christmas in July” push to long-lead news outlets. Diligent pitching and coordination with our media contacts continued through the year and throughout the day of the actual event.

The result? Substantial coverage promoting the 10th Annual Gingerbread Benefit in leading publications like Southern Living Magazine, Our State Magazine, Carolina Parent Magazine and Philanthropy Journal, just to name a few.

Southern Living Magazine, Nov. 2012

Our State Magazine, Dec. 2012

Carolina Parent Magazine, Nov. 2012

Interested in hearing more? Check out some of the other coverage in the links included below:

Gingerbread houses and more for a good cause

The News & Observer

>>View Story

Entertainment Briefs

The Durham Herald Sun

>>View Story

Triangle Family Services Gingerbread Benefit

Cary Citizen

>>View Story

Gingerbread Benefit Feature

NBC 17 – My Carolina Today

>>View Clip



(1) awesome comment(s)...

  • […] spirit with a distinctive gingerbread-themed pitch. The team secured a wide range of local and regional news stories, including Southern Living Magazine, Our State Magazine and Carolina Parent Magazine, […]

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