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Tag: media coverage

PR People: Lindsay Priester

PR People: Lindsay Priester

May 22, 2017July 15, 2022 Sarah HattmanBlog, PR People, Public Relationsclient coverage, Communications, media coverage, NCPRSA, Raleigh PR, Raleigh PR Agency, Rountree Communications, RPRSLeave a Comment on PR People: Lindsay Priester

Lindsay Priester

Job title and function: I am the Senior Manager of Client Relations for Rountree Communications, a boutique PR agency in Raleigh. My job, like most in PR, hits on a little bit of everything! On an overarching level, I develop and lead PR strategy for our clients, which ranges from technology startups to retail brands. Each day is so different for me (which I love!), but on any given day I could be drafting press releases or other media documents, writing client blog content, creating and managing social media campaigns, meeting with clients or working at a client event. Basically whatever my clients need to get done in the PR realm (and sometimes not in the PR realm – I’ve been known to be an excellent supplier of coffee during an event), I do!

Most rewarding thing about working in PR today: There is no better feeling than landing your client coverage that is truly valuable for them. What that looks like varies. For some it may be a piece in the local newspaper; for others a white paper in a trade publication or a mention on a national news show. When we secure coverage that reaches a client’s target audience and helps move them closer to their goals, it feels great! Accomplishing that in today’s digital world where people are constantly bombarded with messaging from every direction is even more rewarding.

Craziest/most challenging thing you’ve done in PR: Oh goodness, I know every PR pro has a million crazy stories to tell, especially in those crunch-time hours right before going out with an announcement or putting on a media event! One that immediately comes to mind – I was working at a press event for a race track where we offered the media ride-alongs in race cars with professional drivers. In order to be able to ride, you had to wear long pants and closed-toed shoes, and this particular member of the media had on shorts and sandals. Not wanting her to miss the chance for a ride-along (or the chance for my client to get some great coverage), I quickly asked her if she’d be willing to trade clothes for the ride. Luckily, we were about the same size and pulled off a quick change in the bathroom! I may have looked a little silly in my professional top with jean shorts and Tevas, but she had a fantastic time and even referenced our costume change in the article!

Advice for new PR pros: PR, on every level, is about people. Get to know the PR pros in your area and learn from them as much as you can. When I first started out in PR, I joined the Raleigh Public Relations Society and now serve on the Board of Directors as Vice President. I can’t begin to express all of the things I’ve learned from the people in that group.

Be sure to remember that your clients are people. Obviously you’ll get to know their business or product and goals very well, but take the time to get to know them on a personal level. Some of my favorite people in the world are clients I’ve gotten to know closely over the years. Not only are they great friends, but knowing them on a deeper level is really beneficial in helping their business or product succeed.

Are you interested in being featured in “PR People?” Send us a message on Facebook to share your story!

Sarah Hattman, APR is president-elect for the North Carolina chapter of Public Relations Society of America and has been working in PR since she left television news. She grew up in North Carolina and was excited to move back to her home state in 2012 and join Clairemont Communications, a Raleigh PR agency. 
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REI’s Bold Move: Brand Suicide?

REI’s Bold Move: Brand Suicide?

November 19, 2015July 15, 2022 Cherith AndesBlog, Marketingbrand makeover, branding strategy, consumer PR, media coverage, pr strategy, retail PR, strong brandLeave a Comment on REI’s Bold Move: Brand Suicide?

Recently, REI rocked the internet with its shocking holiday announcement: not only will the retailer remain closed on Thanksgiving, it won’t open on Black Friday. At all.

Commentaries from heavy hitters like Forbes, CNN Money and USA Today grappled with the impact of this corporate decision. Why would any exec in his or her right mind voluntarily sacrifice the sales from one of the largest shopping days of the year? And what about the brand’s life-long loyalists? REI runs the risk of frustrating its core customer base and losing sales not just on Black Friday but into perpetuity.

But a closer look reveals a pay off in REI’s brand strategy.

1. The Right Timing

First, the rule that touts “location, location, location” should actually promote “timing, timing, timing.” For visibility, REI couldn’t have selected a more prominent day. A chain of only 143 stores is by no means a Fortune 500 powerhouse, but yet with that one decision, REI garnered nationwide attention from almost every major news outlet. The sheer juxtaposition of expectation versus execution hooked the media.

2. The Right Reasons

REI applied a foundational marketing principle that may increase brand value over time. According to Fast Company, the top thing that customers want from a brand is not good service or quality products. Consumers want honesty. They crave a company that livesJerry Stritzke quote about REI's brand strategy out its values—a concept known as brand authenticity.

REI is closing its doors to encourage its employees (and fans) to enjoy the outdoors, a principle upon which the company was founded. In theory, true REI fans will recognize this gesture as a valid commitment to core values, including an active, healthy lifestyle. The behavior matches the promise; this must be a brand I can trust. And since brand trust positively correlates to purchase intention, REI may even make up those lost sales–and then some–in the next few quarters.

3. The Right Execution?

So far, so good. The CEO and president, Jerry Stritzke, nailed the talking points in interviews. Feedback on social media has proved to be largely supportive, and the website’s count of #OptOutdoor supporters climbs by the minute. REI even provides options for outdoor activities—albeit far from comprehensive—to foster options. With tweet to REI about Black Fridaygoodwill stockpiled, REI now must execute and leverage its brand strategy. Photos and visuals of staff enjoying the outdoors on Friday or a welcome-back experience for refreshed fans on Saturday would seal the deal and drive home the message.

Let’s watch how REI navigates its bold commitment that will either boost (or blow) its popularity. Tweet us your thoughts @clairemontcomm.

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10th Annual Gingerbread Benefit Secures Regional Coverage

December 12, 2012July 15, 2022 Margot HorganBlog, Clairemont Client News, In Our Community, Public Relations, Raleigh PR Agency, The Clairemont Team10th Annual Gingerbread Benefit, Carolina Parent, media coverage, media relations, Our State, Public Relations, Raleigh Public Relations Agency, Southern Living, Triangle Family Services1 Comment on 10th Annual Gingerbread Benefit Secures Regional Coverage

For the past three years, Clairemont has had the honor of promoting and participating in one of the Triangle’s most anticipated holiday events of the season – Triangle Family Services’ Annual Gingerbread Benefit, the premier, vital fundraising event for the longstanding local nonprofit.

This year, marked not only the tenth anniversary of the Benefit, but also the 75th anniversary of Triangle Family Services, which provides programs to families in need in the Raleigh-Durham area in three key areas – financial stability, family safety and mental health services.

With 2012 marking prominent milestones for both the Benefit and Triangle Family Services, we knew that we wanted to make this year’s Annual Gingerbread Benefit bigger and better than any other.

Our plan? A detailed and strategic media relations campaign that would target news coverage in both regional and local publications. With gingerbread-themed media kits in tow, our work started this summer with our “Christmas in July” push to long-lead news outlets. Diligent pitching and coordination with our media contacts continued through the year and throughout the day of the actual event.

The result? Substantial coverage promoting the 10th Annual Gingerbread Benefit in leading publications like Southern Living Magazine, Our State Magazine, Carolina Parent Magazine and Philanthropy Journal, just to name a few.

Southern Living Magazine, Nov. 2012
Our State Magazine, Dec. 2012
Carolina Parent Magazine, Nov. 2012

Interested in hearing more? Check out some of the other coverage in the links included below:

Gingerbread houses and more for a good cause

The News & Observer

>>View Story

Entertainment Briefs

The Durham Herald Sun

>>View Story

Triangle Family Services Gingerbread Benefit

Cary Citizen

>>View Story

Gingerbread Benefit Feature

NBC 17 – My Carolina Today

>>View Clip

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Whaddaya Think About That?

December 14, 2011July 15, 2022 Josephine ButlerBlog, Clairemont Client News, In Our CommunityABC 11, Cary Citizen, Cary Magazine, Independent Weekly, media coverage, NBC 17, News & Observer, Ninth Annual Gingerbread Benefit, Triangle Family Services, Winston Salem JournalLeave a Comment on Whaddaya Think About That?
Coverage by the News & Observer

In lieu of our usual Q&A session, we’d like to dedicate this Whaddaya Think Wednesday to Triangle Family Services’ 9th Annual Gingerbread Benefit. As huge proponents of this wonderful organization that helps more than 7,000 individuals and families in the Triangle each year, we were honored to create a media strategy for the benefit, the agency’s premier fundraising event.

Believe it or not, we began planning our media strategy for this year’s Gingerbread Benefit at last year’s Gingerbread Benefit! After successfully landing coverage with the News & Observer, Triangle Business Journal, Cary Citizen, Garner Citizen, ABC 11 and several local online news sources (and winning an Award of Excellence during the North Carolina Public Relations Society InSpire Awards, as well as a Gold and Best in Division award from the Raleigh Public Relations Society Sir Walter Raleigh Awards), we set even higher goals for 2012.

Through carefully crafted messaging and diligent pitching efforts, all of the hard work paid off! TFS received some really critical coverage before the big Dec. 1 event, making it the most successful Gingerbread Benefit to date! So whaddaya think about that?

Check out some of the coverage by visiting any of the links below:

Articles

The 8th Annual Gingerbread Benefit
Leslie Huffman, Cary Citizen
>>View Article

Gingerbread Benefit
Cary Magazine
>>ViewArticle

Gingerbread Benefit
Zack Smith, Independent Weekly
>>ViewArticle

Gingerbread Gala on tap for Triangle Family Services
Carol Tanzer Miller, The News & Observer, Mouthful
>>ViewArticle

Gingerbread Houses Raise $90,000 in Cary
Lindsey Chester, Cary Citizen
>>View Article

Videos

Coverage by ABC 11

Preparations begin for Triangle Family Services Gingerbread Benefit
ABC 11
>>View

Triangle Family Services
ABC 11, Heart of the Carolinas Perspectives
>>View

Triangle Family Services Gingerbread Benefit
NBC 17
>>View

Triangle Family Services Gingerbread Benefit
Winston Salem Journal
>>View

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Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
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