Kate Spade Knew Its Audience
“Our new logo. Our new label. Our new pink,” read the caption of a recent Kate Spade Instagram post alongside a photo of its new tag color. One spade motif at a time, Kate Spade …
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REI’s Bold Move: Brand Suicide?
Recently, REI rocked the internet with its shocking holiday announcement: not only will the retailer remain closed on Thanksgiving, it won’t open on Black Friday. At all.
Commentaries from heavy hitters like Forbes, Read More →
Copy Cat — Talbots & Our Favorite Feline
We were just talking in the office today that the Clairemont team is definitely made-up of dog lovers, but that doesn’t stop us from admiring a good cheetah print when we see …
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