Kate Spade Knew Its Audience
“Our new logo. Our new label. Our new pink,” read the caption of a recent Kate Spade Instagram post alongside a photo of its new tag color. One spade motif at a time, Kate Spade …
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Miss America: Brand Revolution?
After a century, Miss America banished its bikinis and scrapped its evening stilettos. For almost 100 years, this iconic national pageant touted the swimsuit and an evening gown competitions as defining hallmarks of …
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