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Tag: Communications

PR People: Lindsay Priester

PR People: Lindsay Priester

May 22, 2017January 31, 2023 Sarah HattmanBlog, PR People, Public Relationsclient coverage, Communications, media coverage, NCPRSA, Raleigh PR, Raleigh PR Agency, Rountree Communications, RPRS

Lindsay Priester

Job title and function: I am the Senior Manager of Client Relations for Rountree Communications, a boutique PR agency in Raleigh. My job, like most in PR, hits on a little bit of everything! On an overarching level, I develop and lead PR strategy for our clients, which ranges from technology startups to retail brands. Each day is so different for me (which I love!), but on any given day I could be drafting press releases or other media documents, writing client blog content, creating and managing social media campaigns, meeting with clients or working at a client event. Basically whatever my clients need to get done in the PR realm (and sometimes not in the PR realm – I’ve been known to be an excellent supplier of coffee during an event), I do!

Most rewarding thing about working in PR today: There is no better feeling than landing your client coverage that is truly valuable for them. What that looks like varies. For some it may be a piece in the local newspaper; for others a white paper in a trade publication or a mention on a national news show. When we secure coverage that reaches a client’s target audience and helps move them closer to their goals, it feels great! Accomplishing that in today’s digital world where people are constantly bombarded with messaging from every direction is even more rewarding.

Craziest/most challenging thing you’ve done in PR: Oh goodness, I know every PR pro has a million crazy stories to tell, especially in those crunch-time hours right before going out with an announcement or putting on a media event! One that immediately comes to mind – I was working at a press event for a race track where we offered the media ride-alongs in race cars with professional drivers. In order to be able to ride, you had to wear long pants and closed-toed shoes, and this particular member of the media had on shorts and sandals. Not wanting her to miss the chance for a ride-along (or the chance for my client to get some great coverage), I quickly asked her if she’d be willing to trade clothes for the ride. Luckily, we were about the same size and pulled off a quick change in the bathroom! I may have looked a little silly in my professional top with jean shorts and Tevas, but she had a fantastic time and even referenced our costume change in the article!

Advice for new PR pros: PR, on every level, is about people. Get to know the PR pros in your area and learn from them as much as you can. When I first started out in PR, I joined the Raleigh Public Relations Society and now serve on the Board of Directors as Vice President. I can’t begin to express all of the things I’ve learned from the people in that group.

Be sure to remember that your clients are people. Obviously you’ll get to know their business or product and goals very well, but take the time to get to know them on a personal level. Some of my favorite people in the world are clients I’ve gotten to know closely over the years. Not only are they great friends, but knowing them on a deeper level is really beneficial in helping their business or product succeed.

Are you interested in being featured in “PR People?” Send us a message on Facebook to share your story!

Sarah Hattman, APR is president-elect for the North Carolina chapter of Public Relations Society of America and has been working in PR since she left television news. She grew up in North Carolina and was excited to move back to her home state in 2012 and join Clairemont Communications, a Raleigh PR agency. 
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Dazzle Before Distraction

Dazzle Before Distraction

May 5, 2017January 31, 2023 Clairemont InternBlog, Marketing, Social Media + Influencer EngagementCommunications, Marketing, Public Relations, research, Social Media, tips, video, video public relations

In an oft-quoted 2015 study, Microsoft revealed that the human attention span is now shorter than that of a goldfish. The small creature can remain focused for approximately nine seconds, while the average person stays focused for only eight. Public relations professionals must adapt to the changing media environment, constantly crafting creative ways to communicate their messages. Everything from word choice to timing can make or break the efficacy of your communication.

Tips for Emails

John Edwards, marketing consultant and CEO at Hosting Facts, unveils important tips for effective email communication. He points to a USC Viterbi School of Engineering study that observed 2 million users who sent more than 16 billion emails over the course of several months. Two findings include:

  1. Send Emails in the Morning

While most professionals check email throughout the day, the highest response rate comes first thing in the morning. Send a note early to catch the reporter when she first gets to her desk.

  1. Follow Up After 48 Hours

There is a 90 percent likelihood you will get a response to your email within 48 hours. If you don’t receive one after this time frame, you may not receive a reply at all. Follow up after two days to improve your chance at an answer.

Tips for Mobile

A 2015 study released by Deloitte concluded Americans collectively check their phones 8 billion times a day, and the average person reaches for his phone 46 times daily. It is vital to adapt your PR strategies for mobile considerations.

  1. Keep Email Subject Lines to Five Words

Pierpont notes that if recipients can’t read your entire subject line on their phone, they’ll delete your message. Google’s algorithm will truncate your headlines if it is more than 65 characters and eliminate additional subheads. Keep openers, subject lines and headers brief!

  1. Add Video

Fifty-nine percent of senior executives prefer to watch video instead of reading text if presented with the option. Consider relaying information through a short, eye-catching video.

Tips for Blogs

  1. Hubspot notes that B2B firms with blogs generate 67 percent more leads per month than non-blogging firms.

Encourage clients to produce their own content. Whether it’s a feature on management, opinions about the industry or tips about work-life balance, allowing potential customers to get a behind-the-scenes peek at the company’s personality can boost the website’s reach.

  1. Keep Age in Mind

Millenials are 247 percent more likely to be influenced by blogs or social networking sites. Think closely about your client’s audience when considering which platforms to focus efforts. If the client base skews younger, for example, explore Snapchat and Instagram.

Check out other tips to master your social media in 2017!

Written by Casey Moore, senior at the University of North Carolina at Chapel Hill.

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PR People: Darcy Bowers

PR People: Darcy Bowers

January 25, 2017January 31, 2023 Sarah HattmanBlog, PR People, Public RelationsCommunications, PR, PR ethics, Public Relations, Raleigh PR Agency

There’s no doubt about it. The world of public relations is full of creative, talented people and Clairemont is excited to highlight the skilled professionals who do amazing work in the Triangle area in a new “PR People” blog series.

We’re kicking off the series with someone who is very involved in the local PR scene – Darcy Bowers. At the beginning of the year, Darcy began her role as president of the North Carolina chapter of Public Relations Society of America (NCPRSA). We recently had the chance to catch up with her to learn more about her life in PR.

Darcy Bowers:

Job Title and Function: Sr. Communications and PR Manager for Transitions LifeCare. Jill of all trades with editing, branding, media relations, social media, website content, team management (not a PR team, but various interdisciplinary teams around our organization) responsibilities.

Most Rewarding thing about working in PR today: Variety – who can be bored?!

Craziest/most challenging thing you’ve done in PR: I was an “actress” in a mortgage video. At the time, I was single and not a homeowner. I played the role of a wife who, with her “husband,” was being sold mortgage insurance for their new home. Talk about reaching!

Advice for new PR pros: Remember the importance of ethics. Find someone to emulate, even if it’s not a PR professional. I have several role models from my early career days I think about to this day when I’m in a quandary about next steps. I’m thankful for their guidance and their willingness to shepherd me along.

Are you interested in being featured in “PR People?” Send us a message on Facebook to share your story!

Sarah Hattman, APR is president-elect for the North Carolina chapter of Public Relations Society of America and has been working in PR since she left television news. She grew up in North Carolina and was excited to move back to her home state in 2012 and then join Clairemont Communications, a Raleigh PR agency. 

 

 

 

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On the Record: Public Speaking

On the Record: Public Speaking

January 28, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional Developmentblog advice, captivating speaking, Communications, crutch words, PR advice, Presentation Tips, Public Relations, public speaking, talking points

Public relations and communication professionals are no strangers to public speaking. Whether addressing an audience personally or advising a client on talking points and/or media tips, it’s a familiar topic for industry pros.

Becoming a speaker that captivates an audience is a skill that can take years to develop and hone. However, there are some simple things you can do to instantly improve public speaking skills for you or your client. Let’s go “On the Record” to find out more.

 

https://clairemontcommunications.com/wp-content/uploads/2016/01/Pubic-Speaking.m4v

 

Want to learn more about how to improve your public speaking abilities? Make sure you avoid the TCP. Wondering what that is? Check it out in our blog.

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Photo of the Week: Happy Holidays!

Photo of the Week: Happy Holidays!

December 25, 2015January 31, 2023 Jasmin SessomsBlog, Raleigh PR Agency, The Clairemont Teamaward winning PR, Clairemont Communications, Communications, creative PR agency, Raleigh PR, Raleigh PR Agency

We’re wishing you peace and joy this Christmas season and throughout the coming year. May the holiday spirit find a home in your heart! Happy Holidays from the team at Clairemont Communications!

Want to learn more about the fun we have working at Clairemont? Be sure to like us on Facebook!

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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