Clairemont’s very own Tracy Lathan, APR, is stepping on stage as a featured speaker at the PRSA Southeast District Conference in Raleigh, N.C.
An account strategist at Clairemont Communications, Tracy brings a vast wealth of experience in the public relations industry. Prior to joining the Clairemont team, Tracy led integrated marketing programs for two Fortune 500 companies, John Deere and Target Corporation. She was responsible for planning and executing media events for John Deere’s new product launches, efforts that secured a PRSA Silver Anvil award. For Target, Tracy led media relations efforts, industry events and new initiatives targeting influencers and bloggers.
Tracy has been instrumental in creating Clairemont’s blogger engagement program, leading employee communications initiative for clients and providing strategic counsel to Clairemont’s retail, restaurant, education, design and real estate clients. In addition, Tracy currently serves as the accreditation chair on the NCPRSA Board of Directors.
As one of the area’s leading experts on APR, Tracy will be hosting a pre-conference session about the accreditation process, along with Eva Hornak, APR, and Stephanie Llorente, APR. This workshop will equip both students and professionals with strategies to prepare for the accreditation process and to build their accreditation portfolios.
Get all the details about the conference, coming April 18-20, 2018!