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Tag: PRSA’s Counselors Academy

Authenticity Matters

Authenticity Matters

September 6, 2016July 15, 2022 Dana PhelpsBlog, Counselors AcademyAuthenticity, CAPRSA, Counselors Academy, PR experts, PRSA, PRSA's Counselors Academy, Public RelationsLeave a Comment on Authenticity Matters

Earlier this summer, my friends and fellow public relations professionals, Sydney Ayers and Lisa Cutter, wrote a column for PRSA’s Tactics about how social media has given anyone with a voice an always-on platform to be heard and how that affects authenticity. A snippet of this piece is below, and I encourage you to read it in full: Why Authenticity Matters.

“This change in how information is shared and at the speed it can be shared increasingly means that organizations can not afford to be disingenuous in any way. Communicating authentically is a critical component of a successful business equation.”

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” It was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, and his only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession.

Want to know more about Counselors Academy and its members? Read our previous posts here.

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Three Cheers/Barks for Pawgust First Friday!

Three Cheers/Barks for Pawgust First Friday!

August 8, 2013July 15, 2022 Margot HorganBlog, Professional Development, The Clairemont TeamClairemont Communications, Counselors Academy, networking, PR, PR Agency, professional development, PRSA's Counselors Academy, Public Relations, Public Relations Agency, Raleigh PR Agency, Raleigh Public Relations AgencyLeave a Comment on Three Cheers/Barks for Pawgust First Friday!

Last week marked August First Friday in downtown Raleigh, and Clairemont celebrated the occasion by hosting our own special event at The Clairemont House – Pawgust First Friday. Part networking, part professional development, part tear-jerking and part tail-wagging, the event was a huge success, especially because we were able to raise money for a local pet charity very near and dear to the Clairemont family’s heart: the SPCA of Wake County.

At the event, local PR professionals and friends gathered to network and listen to two dog-inspired presentations given by Clairemont CEO, Dana Hughens, and HMA Public Relations general manager/vice president, Abbie Fink. Reading a blog post written by Clairemont’s top-dog, Billy, Dana shared 10 social media tips for success, like creating leash-free environments on Facebook, being the master of your territory and riding with your head out the window (make sure to check out the blog to see what all of these mean for your social media strategy!).

PRSA Counselors Academy friends at Pawgust First Friday
PRSA Counselors Academy friends at Pawgust First Friday

Visiting all the way from Phoenix, Ariz., Abbie did an encore performance of the highly rated ignite-style speech she presented at the 2013 PRSA Counselors Academy Conference. A love letter to her late dog, Viva, Abbie didn’t leave a dry eye in the house as she talked about the love of a dog and its owner and the hard decisions you sometimes have to make.

At the end of the evening, guests voted for a local pet charity to donate the Pawgust First Friday event proceeds to, and we are happy to say that the SPCA of Wake County was selected! You see, the oh so loveable chief motivational officer at Clairemont Communication and Hughens family dog, Billy, was adopted from the Wake SPCA so we were thrilled that our guests decided to help give back to such a great local organization.

All in all, the event was a blast, and we would like to thank everyone who came out and made it a success!

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PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

June 5, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations ConferencesLeave a Comment on PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

Last but certainly not least, meet the final member of the Counselors Academy conference planning committee, Laura Pesin!

Getting to know you…
Name: Laura Pesin

Agency: DeVries Global

Position: Executive Vice President

First job in PR: Associate at The Dilenschneider Group

Your insights…

Most loved thing about being in PR: Nailing a consumer insight related to my client/brands in such a cool, simple way that media and consumers alike “get it” and share it.

Best source for breaking PR news: PRWeek

Number one recommendation to new PR professionals: Be fearless, don’t be shy. And, don’t default to email, pick up the phone/get out of your office!!

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: Making connections to industry insiders that have a different way of looking at PR, dealing with challenges and approaching client service – and learning from them!

Role on the planning committee: Content Committee team member

Best thing about the Counselors Academy conference: Same as “most valuable aspect” question above.

Most fun memory of a Counselors Academy conference: Have only been once, but was sitting next to Elise Mitchell of Mitchell Communications at dinner in New Orleans last year and oversharing with eachother… 😉

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

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PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

June 3, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations ConferencesLeave a Comment on PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

Getting to know you…
Name: Jon Goldberg

Agency: Reputation Architects

Position: Founder and Chief Reputation Architect

First job in PR: Campaign for the reform of onerous playground rules in the fifth grade. Then internal comms and PR for Prudential Insurance and 20+ years at J. Walter Thompson, Edelman and Porter Novelli.

Your insights…

Most loved thing about being in PR:  Talking executives off the ledge and showing them how to transform major crisis situations into opportunities to demonstrate responsible leadership.

Best source for breaking PR news: PR Week online alerts

Number one recommendation to new PR professionals: Don’t be afraid to introduce yourself and ask for advice from people who are older and wiser. Find an excuse to go meet executives you admire, or are just interested in talking with. Make those connections early and they’ll remember you later on.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: For me, it all comes down to something Eric Morgenstern said during my Counselors 101 session, which is that the odds of any of us competing against one another are slim, so we might as well work together and have all of us succeed. Annual membership in Counselors Academy: $195. Being able to access the brains of hundreds of people who share that mindset: Priceless.

Role on the planning committee: Marketing and PR, doing what Abbie says, and antagonizing Ken Jacobs.

Best thing about the Counselors Academy conference: The chance to meet and really get to know the most energetic, entrepreneurial, smart, and fun-as-all-hell people in the PR business. I arrived in Asheville a skeptic. I left with Las Vegas already on my calendar and a constellation of new friends and trusted colleagues.

Most fun memory of a Counselors Academy conference: Seeing the Eagles live at the New Orleans Jazz Festival, with around a dozen Counselors crammed into the tiny patch of turf Eric and Shanny Morgenstern staked out and guarded for us for the entire day. That’s what Counselors do for each other.

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

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PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

May 29, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations Conferences1 Comment on PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

Just miles down the road from Clairemont in Raleigh, North Carolina we welcome Roger Friedsensen. Principal and Owner of Forge Communications, Roger has been dedicated to wide array of strategic communication programs since 1985. Get to know Roger better by reading his Q&A below about PR and Counselors Academy!

Getting to know you…
Name: Roger Friedensen, APR

Agency: Forge Communications

Position: Principal & Owner

First job in PR: Public Relations Specialist, Epley Associates

Your insights…

Most loved thing about being in PR: I thrive on helping solve complex challenges, the process of “connecting the dots,” and the ability to learn about a wide range of issues, ideas and industries. I’ve been blessed in my public relations career to be able to do all that and more working alongside some of the smartest, most creative people I’ve ever met.

Best source for breaking PR news: Honestly, I don’t look to just one source for updates as the “breaking PR news” I want is less about which giant agency won/lost which giant account (reported most excellently by PR Week, PR News and similar trade publications) and more about the latest tools, trends and ideas that will help me serve our clients more effectively (e.g., SmartBriefs, Mashable, Social Media Examiner, HBR, Wired, Fast Company, etc.)

Number one recommendation to new PR professionals: Develop a sense of savvy and learn how to connect the dots. And read, read, read everything you can get your hands-on. Have an unquenchable thirst for knowledge about people and the world around you. And buy a couple of really good business suits.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: The ability to connect with and learn from the best and brightest public relations and business professionals working in the industry today.

Role on the planning committee: Fundraising Subcommittee this year.

Best thing about the Counselors Academy conference: The opportunity to get educated, energized and revitalized alongside some of the smartest and most talented professionals I’ve ever had the pleasure to meet (many of whom have become very close friends and advisors).

Most fun memory of a Counselors Academy conference: My first Spring Conference was in St. Petersburg back in the 90s. My friend and colleague, Mike Herman, and I performed three songs at the “talent show.” When we finished, the room erupted in thunderous applause and a standing ovation. Later that night, we sat with our guitars on the hotel’s back deck next to the ocean, drank exceptionally good single-malt scotch (Bowmore for those of you keeping score) and led a sing-a-long of rock, blues and country songs that lasted until early morning.

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

Read More

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Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
If you could change one thing about Instagram, wha If you could change one thing about Instagram, what would it be? Comment 🙋🏼‍♀️🙋🏿‍♀️🙋🏽‍♀️ if you said, “I’d bring back the chronological feed.” Well, the chronological feed could be returning in 2022! Visit our blog to read the 2022 recent Instagram updates and how your Instagram strategy should change.
Many people don’t realize it, but a lot of behin Many people don’t realize it, but a lot of behind-the-scenes work goes into creating a successful blog post. Visit our blog to learn the 11 blogging mistakes you’re making, why these mistakes are hurting your blog and how to fix them.
Since TikTok’s success, short-form video has tak Since TikTok’s success, short-form video has taken over social media. With how easy it is to reach new audiences, you should be using short-form video in your business’s social media strategy. Visit our blog to learn how TikTok took over and how to use short-form video for business.
Clairemont is currently seeking smart, responsible Clairemont is currently seeking smart, responsible, creative and hard-working public relations practitioners who are ready to tackle any assignment for an account strategist position! Check out our latest blog post for the job description and further information. #raleighpr #clairemontcommunications #pragency
From new employees to outstanding awards, Clairemo From new employees to outstanding awards, Clairemont has had an amazing 2021. Visit the blog to read Clairemont’s 2021 year in review.
To celebrate the holiday season, the Clairemont te To celebrate the holiday season, the Clairemont team dined at @angusbarn and played a regifted version of White Elephant, a game that has been a Clairemont tradition for years. Visit our blog to read more about the Clairemont team holiday traditions and how they came about.
While you may feel the need to capitalize the word While you may feel the need to capitalize the word “merry” when wishing someone a merry Christmas, merry is not a proper noun, name or event and should only be capitalized when at the beginning of a sentence.
This year, Clairemont was the only agency headquar This year, Clairemont was the only agency headquartered in NC to receive a 2021 Silver Anvil Award on top of two Best in Show awards from NCPRSA and a Queen City award from PRSA Charlotte. Visit our blog and read about the recognition we received in 2021.
Claus is Santa’s last name. A clause is a group Claus is Santa’s last name. A clause is a group of words that contains a subject and a verb. For example, “When he comes to our home, we get gifts.”
Giving back to the Raleigh community is important Giving back to the Raleigh community is important to our team, especially around the holidays. Check out our blog and read about how our team gives back to the community.
Not only are these holiday words often miswritten Not only are these holiday words often miswritten as two words, many are also frequently misspelled. Mistletoe has a silent T and sugarplum is spelled with an A, not an E. Other commonly misspelled holiday words include poinsettia, reindeer, angel, hot cocoa and boughs (of holly). #holidaygram #grammar_tips #grammartips
Chief Mosley is more than just a client and collea Chief Mosley is more than just a client and colleague, he is also a true friend with the kindest soul. He has dedicated most of his life to the fire service, starting as a volunteer and continuing on to roles from firefighter to deputy fire chief. 

While working with the North Carolina Association of Fire Chiefs on a two-year campaign to recruit and retain volunteer firefighters across 15 of the most at-risk agencies in North Carolina, Chief Mosley helped secure 474 new recruits. Visit our blog to learn more about Chief Mosley’s career in the fire service.
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