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Tag: Counselors Academy Conference

How PR is Changing the World

How PR is Changing the World

May 1, 2014July 15, 2022 Dana PhelpsBlog, Counselors Academy, Public RelationsCAPRSA, Counselors Academy, Counselors Academy Conference, global PR, PRSALeave a Comment on How PR is Changing the World

As an attendee of PRSA‘s Counselors Academy conference for several years running now, I get to meet a lot of really wonderful PR people from around the country and some special Canadians. 🙂  Daniel Tisch, president of Argyle Communications, is certainly one of my favorites. I think it was Dan’s first Counselors Academy conference that he fell in with the bad kids and ended up crashing the prom. That’s really another story, but I’m including the photo as proof. You can ask Ken Jacobs, Martin Waxman or Tom Garrity for the details later.

Now, back to today’s story. Because Dan is quite the globe trotter and in high demand to speak internationally, it is a real treat that attendees of this year’s conference will get to hear his presentation, “How PR is Changing the World: What Your Agency Needs to Know.” Eager to learn more about his global perspective on the evolution of our industry, I conducted the following pre-conference Q&A with Dan:

Without giving too much away, how is PR changing the world?
The first decade of the twenty-first century has rewritten the rules for our clients, because we’ve seen a simultaneous concentration of economic power in corporations and a diffusion of communication power to individuals and stakeholders. Since audiences have never had more power, organizations have never had less control – and that means the most powerful organizations will be those who excel at earning attention, engagement, loyalty and trust through public relations.

Knowing that you’ve conducted and studied global research, what countries are leading the changes in our industry, and why do you think that is the case?
Thirty countries were involved in the Global Alliance’s research, and I’ve been part of events in at least 25 countries in the last four years. The global PR community is a story of amazing diversity – and yet surprising unity of purpose. My greatest takeaway is that while public relations is being practiced in so many different countries, cultures and contexts, the core challenges of professionals and agencies are amazingly similar.

I see different countries showing leadership in different fields. For example, while North Americans were the pioneers in social media, Asia now has more than four times as many social media users as we do, and the most rapid growth forecasts are from the Middle East and Africa. On corporate social investment and sustainability, I find professionals in Latin American and African countries speaking a very sophisticated language, perhaps because the social role of the corporation is different. Scandinavian countries have an exceptional level of professionalism – with Sweden and Norway having among the world’s largest professional PR associations despite small populations.

As PR agency managers, what should we be doing to prep our teams to be change agents?
The good news is the need for PR has never been greater; the bad news is that we’re entering an era of unprecedented competition from non-traditional competitors – such as ad agencies and management consultants. We need to “skill up” in many areas: for example, to enhance our employees’ business literacy; to get better at the visual and emotional side of brand-building; to avoid being stuck in the media relations “box”; to get clients to see social media as intrinsic to PR; to know more about behavioral science; and to start measuring results in ways that are more meaningful to business.

Is change synonymous with success in this day and age?
Change can bring both risk and opportunity. Success means embracing both – managing the former, and positioning ourselves to seize the latter.

Why is this an important topic to the senior practitioners attending the conference in Key West?
In North America, we can get a bit insular! I find looking at how the broader global community is conceiving of our profession’s challenges – and enunciating the role of value of public relations in the twenty-first century – is invaluable. I hope my peers will come out of it with a few new ideas on how to make the case for what we do, and a bit of a road map on the skills we need to develop in our people. Finally, I hope that as independent agencies thinking globally – while maintaining our unbeatable local expertise — we can gain an even greater edge on our multinational competitors!

Thanks to Dan for taking time to answer my questions! If you are going to the Counselors Academy conference May 4 – 6 in Key West, make sure to check out his session. I promise you’ll get a lot out of it and enjoy meeting him! If you aren’t attending, follow Dan on social media via the links in the first paragraph of this post.

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PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

June 5, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations ConferencesLeave a Comment on PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin

Last but certainly not least, meet the final member of the Counselors Academy conference planning committee, Laura Pesin!

Getting to know you…
Name: Laura Pesin

Agency: DeVries Global

Position: Executive Vice President

First job in PR: Associate at The Dilenschneider Group

Your insights…

Most loved thing about being in PR: Nailing a consumer insight related to my client/brands in such a cool, simple way that media and consumers alike “get it” and share it.

Best source for breaking PR news: PRWeek

Number one recommendation to new PR professionals: Be fearless, don’t be shy. And, don’t default to email, pick up the phone/get out of your office!!

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: Making connections to industry insiders that have a different way of looking at PR, dealing with challenges and approaching client service – and learning from them!

Role on the planning committee: Content Committee team member

Best thing about the Counselors Academy conference: Same as “most valuable aspect” question above.

Most fun memory of a Counselors Academy conference: Have only been once, but was sitting next to Elise Mitchell of Mitchell Communications at dinner in New Orleans last year and oversharing with eachother… 😉

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

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PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

June 3, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations ConferencesLeave a Comment on PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH JON GOLDBERG

Getting to know you…
Name: Jon Goldberg

Agency: Reputation Architects

Position: Founder and Chief Reputation Architect

First job in PR: Campaign for the reform of onerous playground rules in the fifth grade. Then internal comms and PR for Prudential Insurance and 20+ years at J. Walter Thompson, Edelman and Porter Novelli.

Your insights…

Most loved thing about being in PR:  Talking executives off the ledge and showing them how to transform major crisis situations into opportunities to demonstrate responsible leadership.

Best source for breaking PR news: PR Week online alerts

Number one recommendation to new PR professionals: Don’t be afraid to introduce yourself and ask for advice from people who are older and wiser. Find an excuse to go meet executives you admire, or are just interested in talking with. Make those connections early and they’ll remember you later on.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: For me, it all comes down to something Eric Morgenstern said during my Counselors 101 session, which is that the odds of any of us competing against one another are slim, so we might as well work together and have all of us succeed. Annual membership in Counselors Academy: $195. Being able to access the brains of hundreds of people who share that mindset: Priceless.

Role on the planning committee: Marketing and PR, doing what Abbie says, and antagonizing Ken Jacobs.

Best thing about the Counselors Academy conference: The chance to meet and really get to know the most energetic, entrepreneurial, smart, and fun-as-all-hell people in the PR business. I arrived in Asheville a skeptic. I left with Las Vegas already on my calendar and a constellation of new friends and trusted colleagues.

Most fun memory of a Counselors Academy conference: Seeing the Eagles live at the New Orleans Jazz Festival, with around a dozen Counselors crammed into the tiny patch of turf Eric and Shanny Morgenstern staked out and guarded for us for the entire day. That’s what Counselors do for each other.

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

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PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

May 29, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations Conferences1 Comment on PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH ROGER FRIEDENSEN

Just miles down the road from Clairemont in Raleigh, North Carolina we welcome Roger Friedsensen. Principal and Owner of Forge Communications, Roger has been dedicated to wide array of strategic communication programs since 1985. Get to know Roger better by reading his Q&A below about PR and Counselors Academy!

Getting to know you…
Name: Roger Friedensen, APR

Agency: Forge Communications

Position: Principal & Owner

First job in PR: Public Relations Specialist, Epley Associates

Your insights…

Most loved thing about being in PR: I thrive on helping solve complex challenges, the process of “connecting the dots,” and the ability to learn about a wide range of issues, ideas and industries. I’ve been blessed in my public relations career to be able to do all that and more working alongside some of the smartest, most creative people I’ve ever met.

Best source for breaking PR news: Honestly, I don’t look to just one source for updates as the “breaking PR news” I want is less about which giant agency won/lost which giant account (reported most excellently by PR Week, PR News and similar trade publications) and more about the latest tools, trends and ideas that will help me serve our clients more effectively (e.g., SmartBriefs, Mashable, Social Media Examiner, HBR, Wired, Fast Company, etc.)

Number one recommendation to new PR professionals: Develop a sense of savvy and learn how to connect the dots. And read, read, read everything you can get your hands-on. Have an unquenchable thirst for knowledge about people and the world around you. And buy a couple of really good business suits.

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: The ability to connect with and learn from the best and brightest public relations and business professionals working in the industry today.

Role on the planning committee: Fundraising Subcommittee this year.

Best thing about the Counselors Academy conference: The opportunity to get educated, energized and revitalized alongside some of the smartest and most talented professionals I’ve ever had the pleasure to meet (many of whom have become very close friends and advisors).

Most fun memory of a Counselors Academy conference: My first Spring Conference was in St. Petersburg back in the 90s. My friend and colleague, Mike Herman, and I performed three songs at the “talent show.” When we finished, the room erupted in thunderous applause and a standing ovation. Later that night, we sat with our guitars on the hotel’s back deck next to the ocean, drank exceptionally good single-malt scotch (Bowmore for those of you keeping score) and led a sing-a-long of rock, blues and country songs that lasted until early morning.

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

Read More
PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH PAM GOLDEN

PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH PAM GOLDEN

May 27, 2013July 15, 2022 Margot HorganBlog, Counselors Academy, Professional Development, Public RelationsCounselors Academy, Counselors Academy Conference, networking, PR, PR Agency, professional development, PRSA, PRSA's Counselors Academy, Public Relations, Public Relations Conferences1 Comment on PRSA’S COUNSELORS ACADEMY MEMBER SPOTLIGHT: Q&A WITH PAM GOLDEN

Say hello to Pam Golden, President of GLA Communications just outside of New York City. Combining her background in technology and journalism, Pam founded Golden Loder Associates in 1986. Pam will provide help on content and sponsorships for the 2013 Conference. Keep reading to learn more!

Getting to know you…
Name:  Pam Golden

Agency: GLA Communications

Position: President

First job in PR: Account Executive at Frank Barth Inc.

Your insights…

Most loved thing about being in PR: Being able to help companies and people achieve their goals and objectives

Best source for breaking PR news: PR Week

Number one recommendation to new PR professionals: Be inquisitive, learn as much as you can and ask questions

About Counselors Academy…

Most valuable aspect of being a Counselors Academy member: Having access to really smart people who are willing to share their knowledge

Role on the planning committee: Helping on content and sponsorships

Best thing about the Counselors Academy conference: Two best things: gaining new knowledge and being with my fellow CA members

Most fun memory of a Counselors Academy conference: Sharing desserts during dine-around dinner in New Orleans

 

Counselors Academy Member Spotlight Blog Series: 

Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.

Read More

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