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Tag: Public Relations

RLF Communications Acquires Clairemont Communications

RLF Communications Acquires Clairemont Communications

December 18, 2023December 18, 2023 Olivia NolesPublic Relations, Raleigh PR Agency, The Clairemont TeamClairemont Communications, Public Relations, Raleigh PR Agency, RLF acquires Clairemont Communications, RLF Communications Acquires Clairemont

RLF Communications, a full-service public relations agency, acquired Clairemont Communications, a Raleigh-based public relations agency, on December 12. Clairemont founder and CEO Dana Phelps will become chair of RLF and serve on the company’s leadership team.

The acquisition of Clairemont further strengthens RLF’s depth and experience in industries such as manufacturing, real estate development, nonprofits and financial services, while bolstering its existing team in Raleigh. RLF has professionals in Greensboro, Raleigh and Charlotte serving clients conducting business regionally, nationally and globally.

“I have known Dana for nearly 20 years and been deeply impressed with her agency’s commitment to strategy and service for its diverse clients,” said Monty Hagler, CEO of RLF. “Clairemont has been honored with nearly 250 industry awards for its creative, results-oriented campaigns. That experience and knowledge will help us bring fresh perspectives and innovative ideas to our clients.”

Founded in 2010, Clairemont’s clients include real estate developers, manufacturers, hospitality companies and nonprofits. Like RLF, the agency has a strong footprint in the Charlotte region.

“RLF has an outstanding reputation as one of the premier public relations agencies in North Carolina,” said Phelps. “It’s culture and dedication to providing insightful strategy and personalized service align closely with our approach to working with clients, and we are delighted to be joining forces.”

This is the second acquisition for RLF this year. In January, the firm acquired Raleigh-based BAERING Group.

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Coverage of Brookfield Residential Townhomes at Wendell Falls!

Coverage of Brookfield Residential Townhomes at Wendell Falls!

November 15, 2023November 15, 2023 Olivia NolesClairemont Client NewsClairemont Communications, Public Relations, Raleigh PR Agency, townhomes at wendell falls

Clairemont client, Wendell Falls, recently announced that 122 brand-new Brookfield Residential townhomes are coming to the community!

With versatile designs and customization options at a valuable price point in a prime location, these townhomes are exactly what buyers are currently seeking in the Raleigh market. In addition, these townhomes are very similar to previously sold-out offerings at Wendell Falls, making this a great opportunity to secure media coverage for our client in the Triangle Business Journal.

In the article, Tanya Matzen, vice president of operations for Brookfield Properties, shares details about the layout and features of the value townhomes along with amenities residents will have access to.

Read the full feature in the Triangle Business Journal, and check out our other recent Wendell Falls features here.

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What is Lemon8?

What is Lemon8?

June 1, 2023July 10, 2023 Olivia NolesSocial Media + Influencer EngagementLemon8, Public Relations, Raleigh PR Agency, Social Media, What is Lemon8?

TikTok just launched its latest app – Lemon8! If TikTok’s success is any indication of how Lemon8 will perform, it may just be the next big thing. You may be asking yourself, “What is Lemon8?” In this post, we will be sharing everything you need to know about TikTok’s newest platform.

What is Lemon8?

Lemon8 is a video and photo-sharing platform that is similar to Pinterest and Instagram and caters to users interested in beauty, fashion, lifestyle and food. The new social media platform is owned by ByteDance, the owner of TikTok.

Since TikTok and Lemon8 are owned by the same company, the app has a very similar layout with both a “For You” tab and a “Following” tab. However, the feed layout resembles the layout of Pinterest. 

Two major differences between Pinterest and Lemon8 are that Lemon8 does not allow you to include a hyperlink in a post and other users cannot see your saves.

What kind of content should I share?

When we think of Lemon8, we think of a mix of Pinterest and the photo slide posts that are commonly found on TikTok. The app consists primarily of photo and video content with on-screen text and graphic edits. Each post may contain 10 images or videos, and captions have a 150-character limit.

How do I create content?

Like on other social media platforms, such as TikTok and Instagram Reels, we recommend utilizing in-app editing, text and graphic design tools when creating content. Lemon8 offers a variety of templates, fonts, personalized stickers and a cut-out tool, making it easy to customize your content right in the app.

How do I know if Lemon8 is right for me?

If you are an influencer or blogger trying to grow your personal brand, or someone who is simply looking for a new creative outlet, Lemon8 could be a great platform to utilize. However, if your main goal is to direct users back to your website, it may not be the best choice, since you cannot attach a link directly to your post.

Since the social platform caters to niches including beauty, fashion, lifestyle and cooking, it could be great for brands within these categories.

Will Lemon8 stick around?

So far, it seems that Lemon8 is perfect for creatives and those who are passionate about designing aesthetically pleasing content.

However, it doesn’t seem that many brands have been quick to hop on the app. Since the app is based on aesthetics, creating content for it can be a little more tedious than content for other apps. This makes it harder to stay consistent on the app if you aren’t already creating similar content on other platforms.

Right now, there seems to be a lot of excitement around the app in the creative space, but because of the concerns listed above, we aren’t sure yet if Lemon8 will catch on. If you are uncertain about joining the app, for now, we recommend sitting back and seeing how it all pans out.

If you are ready to try out Lemon8, click here to download the app!

Other posts you may like:

  • The Ultimate Guide to Batching and Getting the Most Out of your Content | How to Stay Consistent on Social Media
  • Instagram: No longer just for photos
  • How TikTok took over: using short-form video for business
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Clairemont Celebrates 13 Years!

Clairemont Celebrates 13 Years!

January 13, 2023April 4, 2023 Dana PhelpsRaleigh PR Agency, The Clairemont TeamClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

In honor of our 13th anniversary as a Raleigh PR agency, we are sharing 13 blog posts that represent the everyday work of an award-winning PR agency, as well as some moments that make us laugh to remember or especially proud.

Vita Vite Nominated for the News & Observer’s 2022 Best of Raleigh

Ingersoll Rand Donates to Ukraine

What Does a PR Agency Do? A Royal Media Event

Clairemont Receives National and Statewide Recognition

What Does a PR Agency Do? Ingersoll Rand’s Equity Grant Celebration

What I Learned My First Year As a Business Owner

A Spicy Peek into the 11th Pepper Fest at Briar Chapel

What Does a PR Agency Do? Il Palio at the James Beard House

219 Award-Winning Inspirations

What Does a PR Agency Do? Hoedown Showdown at Wendell Falls

Clairemont Secures Byline Coverage for Club Car

Postcards: The Original Twitter

Happy 30th Anniversary Post-It

We are so excited to be celebrating 13 years and cannot wait to see what the future holds! Follow us on Instagram to keep up with our adventures as a Raleigh PR agency!

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Clairemont Communications 2022 year in review

Clairemont Communications 2022 year in review

December 21, 2022January 31, 2023 Olivia NolesPublic Relations, Raleigh PR AgencyClairemont Communications, PR Agency, Public Relations, Raleigh PR Agency

From winning awards and working with amazing clients to revamping our look and speaking at conferences, 2022 has been a fantastic year for Clairemont Communications. Read the Clairemont 2022 year in review to learn more about our year.

Clairemont 2022 year in review:

Clairemont won awards:

  • Clairemont earned five gold awards and three silver awards at the 2022 Sir Walter Raleigh awards.
clairemont communications year in review

We continued working with our amazing clients:

  • As PR professionals, our day-to-day work ranges from creating communications strategies to writing articles and blog posts to designing social media calendars and creating content, and we are so lucky to work with such great clients! Check out this post to learn more about what we do for our clients on a day-to-day basis here at Clairemont Communications!

And worked on special projects:

  • Clairemont worked in partnership with Ingersoll Rand on its 2021 global sustainability report.
  • Clairemont was hired to design an executive visibility campaign to help position a statewide small business resource as the leading small business resource in North Carolina.
  • Clairemont and yellowDog : creative worked together to name a foundation, design the logo and develop the perfect tagline.

We secured coverage for our clients:

  • Clairemont secured byline coverage for Club Car in Patch Neighborhood News, AZ Big Media, Senior News GA and Lifestyles After 50, resulting in a total reach of 525,000+.
  • Clairemont secured coverage for Parkside and Wendell Falls, Spectrum and Wendell Falls and Arden at Wendell Falls in the Triangle Business Journal.

Revamped our branding:

  • The Clairemont logo got a new look! yellowDog : creative revamped our logo and branding, and we re-designed our website to match. More on this process coming soon!
2022 year in review

Spoke at conferences:

  • In November, Dana Phelps, founder of Clairemont Communications, led a session, Growing from Communication Technician to Strategic Counselor, at the 2022 NCPRSA Strategic Communications & MarCom Conference.
clairemont year in review

And joined new PR Groups:

  • Clairemont became the Raleigh, NC affiliate of PRConsultants Group, Inc.

We are so thankful for a great 2022 and cannot wait to see what 2023 holds! Follow along on Instagram, Facebook and LinkedIn to keep up with us!

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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