Statistics, data, metrics. If you are not familiar with those words, they can be very intimidating. But for PR professionals they are valuable tools that allow us to track and measure our success. For this installment of On the Record, we asked Lisa Gerber, a 15-year PR veteran, how we can better showcase PR wins for our clients.
Want to hear more from Lisa? Check out her 10-minute clip, “The SEO of Storytelling,” from her talk at Vocus’ Demand Success Conference.
Whether it’s a cake walk, musical chairs, half-court shot attempts or a raffle drawing, chances are you have seen at least one or two of these activities during halftime at a sporting event. But what do you really remember about those competitions? Were they entertaining or engaging enough to stick with you long after the game? Do you happen to remember who sponsored the event? Probably not.
Enter Clairemont client Triangle Dairy Queen. Owner Andrew Valkanoff is always looking for creative opportunities to get involved in the community in a way that isn’t easily forgotten. We recently partnered with Enloe High School to create the DQ Chill Down – a social, participatory and memorable event that took place during the powder puff football game at the school’s fall festival. Here’s how it worked. Students who wanted to participate placed their names in the bucket that corresponded with their grades – freshman, sophomore, junior or senior. We then drew names of two students from each class to participate.
Each student was given a t-shirt that had been soaked in water, rolled up, placed in a plastic bag and put into a freezer overnight. The challenge was to unroll the frozen t-shirt and put it on in the fastest time. The prize? A year’s worth of free Blizzards from Triangle Dairy Queen.
Sound easy? It might be tougher than you think. Take a look at the video and see for yourself.
Want to see more fun, interactive events? Make sure you follow Clairemont on Facebook!
Can you imagine a life without Google? Think about it. How many times a day do you Google something? You probably know that Google is the largest search engine, but did you know that it owns the second-largest search engine, too – YouTube? Today, we’re talking with PR guru Martin Waxman about this search engine powerhouse and how Google search is impacting PR and marketing.
Check out Martin’s monthly column in Marketing Magazine to get his take on current trends and topics impacting the PR and marketing profession.
As PR practitioners, we are always working to learn what’s new in our ever-changing industry and advance the profession. We are also known to be very social, collaborative people. So it’s no surprise that we like to share insights and practices among our colleagues – which lead to the creation of On the Record hosted by me, Sarah Hattman, APR.
On the Record is a video blog series designed to explore emerging trends, PR tactics, best practices and all things PR. We’re kicking it off with and Stan Phelps of 9 Inch Marketing as he explains how to create an excellent customer experience.
Want to learn more from Stan? Follow him on Twitter. Want to meet some of our other favorite communications experts? Check out our blog posts featuring members of PRSA’s Counselors Academy.
I recently took a trip down memory lane as I converted old VHS tapes and DVDs featuring clips from my career in news into a digital format. Along with my favorite stories, best and most memorable live shots and award-winning stories were several versions of my “escape tape” – a resume reel that is sent to bigger markets in hopes of landing the next job. That’s when it hit me. All those years of compiling and updating my reel taught me valuable lessons about how to effectively pitch the media.
So, what did my montage look like? Take a look.
