Whether it’s a cake walk, musical chairs, half-court shot attempts or a raffle drawing, chances are you have seen at least one or two of these activities during halftime at a sporting event. But what do you really remember about those competitions? Were they entertaining or engaging enough to stick with you long after the game? Do you happen to remember who sponsored the event? Probably not.

Enter Clairemont client Triangle Dairy Queen. Owner Andrew Valkanoff is always looking for creative opportunities to get involved in the community in a way that isn’t easily forgotten. We recently partnered with Enloe High School to create the DQ Chill Down –  a social, participatory and memorable event that took place during the powder puff football game at the school’s fall festival. Here’s how it worked. Students who wanted to participate placed their names in the bucket that corresponded with their grades – freshman, sophomore, junior or senior. We then drew names of two students from each class to participate.

Each student was given a t-shirt that had been soaked in water, rolled up, placed in a plastic bag and put into a freezer overnight. The challenge was to unroll the frozen t-shirt and put it on in the fastest time. The prize? A year’s worth of free Blizzards from Triangle Dairy Queen.

Sound easy? It might be tougher than you think. Take a look at the video and see for yourself.

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