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Tag: Google Analytics

On the Record: Lisa Gerber

On the Record: Lisa Gerber

December 2, 2015January 31, 2023 Sarah HattmanBlog, On the Record, Public RelationsBig Leap Creative, Google Analytics, Lisa Gerber, measurement, measurement tools, metrics, reporting, SEO, tracking success

Statistics, data, metrics. If you are not familiar with those words, they can be very intimidating. But for PR professionals they are valuable tools that allow us to track and measure our success. For this installment of On the Record, we asked Lisa Gerber, a 15-year PR veteran, how we can better showcase PR wins for our clients.

https://clairemontcommunications.com/wp-content/uploads/2015/11/On-The-Record-Lisa-Gerber2.mp4

 

Want to hear more from Lisa? Check out her 10-minute clip, “The SEO of Storytelling,” from her talk at Vocus’ Demand Success Conference.

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