On the Record: Lisa Gerber

Statistics, data, metrics. If you are not familiar with those words, they can be very intimidating. But for PR professionals they are valuable tools that allow us to track and measure our success. For this …
Read More →Statistics, data, metrics. If you are not familiar with those words, they can be very intimidating. But for PR professionals they are valuable tools that allow us to track and measure our success. For this …
Read More →I'm not the first person to notice @ChicagoCabbie's social media savvy. Chicago Dispatch just wrote about him, too.
How many times have you heard someone say “social media doesn’t apply to my business,” …
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