Google Archives - Clairemont Communications

On the Record: Martin Waxman

November 18, 2015January 31, 2023 Sarah HattmanBlog, On the Record, Public RelationsGoogle, Google search, Marketing, Martin Waxman, Martin Waxman Communications, micro moments, Public Relations, Search engines, search options

Can you imagine a life without Google? Think about it. How many times a day do you Google something? You probably know that Google is the largest search engine, but did you know that it owns the second-largest search engine, too – YouTube? Today, we’re talking with PR guru Martin Waxman about this search engine powerhouse and how Google search is impacting PR and marketing.

Check out Martin’s monthly column in Marketing Magazine to get his take on current trends and topics impacting the PR and marketing profession.

My First 30 Days at a Raleigh PR Agency: Day 22

June 28, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketing, Owning a Businessentry-level PR job, entry-level PR position, Google, Google SEO, PR, PR Agency, Public Relations, Raleigh, Raleigh PR Agency, Raleigh Public Relations Agency, SEO1 Comment

If you are a start-up or own a small business, search engine optimization is essential in order to be found by potential consumers searching for your product or business on Google, Yahoo! or other search engines. Making sure to use key words and phrases to ensure higher SEO is a good start, but Maile Ohye, developer program tech lead at Google, has shared some more tips and tricks for startups to really optimize their SEO.

Here is her advice (in less than 10 minutes) on how startups can master their SEO: