Tag: Google

On the Record: Martin Waxman

Sarah HattmanBlog, On the Record, Public Relations, , , , , , , ,

Can you imagine a life without Google? Think about it. How many times a day do you Google something? You probably know that Google is the largest search engine, but did you know that it owns the second-largest search engine, too – YouTube?  Today, we’re talking with PR guru Martin Waxman about this search engine powerhouse and how Google search is impacting PR and marketing.

 

Check out Martin’s monthly column in Marketing Magazine to get his take on current trends and topics impacting the PR and marketing profession.

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My First 30 Days at a Raleigh PR Agency: Day 22

Margot HorganBlog, Entry-Level PR Job, Marketing, Owning a Business, , , , , , , , , , 1 Comment on My First 30 Days at a Raleigh PR Agency: Day 22

If you are a start-up or own a small business, search engine optimization is essential in order to be found by potential consumers searching for your product or business on  Google, Yahoo!  or other search engines. Making sure to use key words and phrases to ensure higher SEO is a good start, but Maile Ohye, developer program tech lead at Google, has shared some more tips and tricks for startups to really optimize their SEO.

Here is her advice (in less than 10 minutes) on how startups can master their SEO:

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