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On the Record: Martin Waxman

November 18, 2015January 31, 2023 Sarah HattmanBlog, On the Record, Public RelationsGoogle, Google search, Marketing, Martin Waxman, Martin Waxman Communications, micro moments, Public Relations, Search engines, search options

Can you imagine a life without Google? Think about it. How many times a day do you Google something? You probably know that Google is the largest search engine, but did you know that it owns the second-largest search engine, too – YouTube?  Today, we’re talking with PR guru Martin Waxman about this search engine powerhouse and how Google search is impacting PR and marketing.

https://clairemontcommunications.com/wp-content/uploads/2015/11/On-the-Record-Martin-Waxman.mp4

 

Check out Martin’s monthly column in Marketing Magazine to get his take on current trends and topics impacting the PR and marketing profession.

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