creative PR agency Archives - Page 2 of 7 - Clairemont Communications

Photo of the Week: Hot Air Balloon

March 25, 2016January 31, 2023 Sarah HattmanBlog, Photo of the Week, Raleigh PR AgencyClairemont Communications, creative PR agency, hot air balloon, PR Agency, Raleigh PR Agency, volunteers, WRAL Freedom Balloon Fest

One of my favorite things about living in New Mexico was occasionally seeing hot air balloons on my morning commute. I always knew it was going to be a great day if it started with a hot air balloon sighting. While I see fewer balloons in North Carolina, my theory still holds true.

Clairemont is the PR partner for the second WRAL Freedom Balloon Fest. The three-day festival is organized solely by volunteers and it is estimated that 300 people will be needed each day. To kickoff the call for volunteers, organizers recently held a day-long event to generate excitement for the festival, and starting the day with a tethered hot air balloon certainly did the trick!

If you’re interested in volunteering, be sure to sign up on the website.

Want to see how we used a hot air balloon to provide a new perspective for our client Briar Chapel? Click here.

Photo of the Week- Octocow!

March 4, 2016January 31, 2023 Jasmin SessomsBlog, Marketing, Photo of the WeekCharleston, Charleston Food and Wine Festival, Clairemont Communications, creative PR agency, Food and Wine Festival, Grilled Octopus, Marketing, PR, Raleigh PR Agency

What is the plural of Octopus? Octopi? Octopuses? Who knew Octopi would be such a big deal at Clairemont? Our client, Il Palio is attending the Charleston Wine and Food Festival and is planning to feature their specialty dish, grilled octopi. So what’s better than a grilled Octopus on a warm day in Charleston? Spotting an Octocow on the way to afternoon meeting in Durham! Yes, believe it or not we spotted this in the parking lot while making our way to a meeting!

Want to learn more about the work that we do at Clairemont? Read our case study blog posts here.

Emojis vs. Emoticons

February 29, 2016January 31, 2023 Jasmin SessomsBlog, Marketing, Public Relationscommunication trends, creative PR agency, emojis, emoticons, imessage, Social Media, text message, trends

A few days ago, Facebook released a new way to share your emotions on posts. You can now select from five emojis ranging from love to sad. CEO Mark Zuckerberg claims that the Facebook community has been asking for a dislike button for years, but he wanted to showcase a variety of emotions. To see the new reactions options, hold down the like button and then tap either like, love, haha, wow, sad or angry.

How do you feel about Facebook’s newest change? Were you really hoping for a dislike button, or do the new additions have you seeing the heart-eyed emoji?

What does this all mean for emoticons? Well, nothing. That’s because emojis and emoticons are two different things and using the two terms interchangeably in conversation isn’t correct. So what’s the difference?

Emoticons

According to The Guardian, an emoticon is a facial representation used to convey emotion in a text only medium. The last time I remember using an emoticon would have to have been in high school (okay, maybe my freshman year in college before I morphed into an iPhone-carrying, FaceTime-obsessed diva). No one is just smiling 🙂 anymore.

Emojis

Instead of showcasing only facial expressions, emojis are actual pictures, ranging from people and families to cars, trucks and specific flags of different countries. Emojis are the colorful, playful characters that make our text conversations a tad bit juicier. Seriously, why settle for a few combinations when you can scroll through what seems like thousands of choices to describe your mood, location and even the food that you’re nibbling that day?

As PR professionals, we have to make sure that we are always sensitive to dialects, trends and different generations’ perspectives on communication. Since emojis and emoticons are a language of their own, they may be able to break down language barriers and even assist in awkward conversations. As social media continues to grow, pictorial representations of feelings play a huge role in our communication. However, we should be mindful of the usage of emojis in business settings. Sending the kissy face to clients may not be the best choice in the professional world.

What do you think about using emojis and emoticons in our industry? How often do you use them? Comment to us on Facebook!

What does a PR Agency do? Vita Vite Grand Opening

February 16, 2016May 17, 2023 Jasmin SessomsBlog, Case Studies, Clairemont Client Newscreative PR agency, downtown Raleigh, DTA, Marketing, media relations, PR Agency, Public Relations Agency, ribbon cutting, ribbon-cutting ceremony, Vita Vite, Warehouse District

Vita Vite comes from the Italian words for “life” and “vine” – the idea of life revolving around wine and food, and how they bring people together in a common space of appreciation for the beautiful things that can enrich life. In order to showcase Vita Vite’s atmosphere and build onsite traffic and general visibility for the business, Clairemont hosted a creative ribbon-cutting ceremony designed to engage key influencers and members of the downtown Raleigh community.

As part of an ongoing public relations strategy to introduce Vita Vite to Raleigh and gain exposure for the business owner, Lindsay Rice, a visual twist was added to the ceremony to engage media; we highlighted the wine bar/art gallery concept by creating a ribbon out of wine corks.

Connecting with the Community: Vita Vite is located in Raleigh’s Warehouse District, also known as the Art District. To make a strong connection with the downtown community, the president of the Downtown Raleigh Alliance, David Diaz, made an official statement about the growth in the Warehouse District and Vita Vite’s role in helping its expansion. To further integrate Vita Vite with the community, guests were invited to co-create a piece of art and “leave their marks.” Participants put ink on their thumbs and placed thumbprints on a canvas to create a commemorative art piece that is now on display at Vita Vite.

Targeted Pitches: Clairemont targeted lifestyle bloggers to enjoy a date night at Vita Vite. Bloggers were invited to bring someone special with them to enjoy VIP perks, like a complimentary glass of wine, cheese plates and one-on-one interviews with the owner.

Vita Vite’s introduction to the downtown Raleigh scene has been a success as the new hotspot in the Warehouse District. The tweets from the ribbon-cutting ceremony reached a followership of 33,471 on Twitter alone. As part of a larger strategic campaign, Clairemont helped Vita Vite engage with a targeted lifestyle blogger audience by highlighting the date night aspect of the wine bar. This tactic exceeded expectations by securing two media placements and Instagram posts to a reach of more than 14,100 followers on Instagram, generating additional buzz about Vita Vite and its welcoming atmosphere.

Want to learn more about the creative work that we do at Clairemont? Read our case study blog posts here.

Photo of the Week: Better for You

February 12, 2016January 31, 2023 Jasmin SessomsBlog, Photo of the Week, Restaurant PR + Hospitality PRApple Gold Group, Applebee's, Better for You, creative PR agency, Marketing, Raleigh PR

It’s time to turn up the taste while turning down the calories! Applebee’s, a Clairemont client, rolled out its Better for You menu that makes it easy for guests to eat healthier when dining out at restaurants. The new menu features seven bar and grill favorites made with wholesome, satisfying ingredients that are available for 640 calories or less.

The Better for You menu features: