Author: Sarah Hattman

Good to Be Alive Virtual Dance Party

Sarah HattmanBlog, Public Relations, The Clairemont Team, , , , , , , , , , , ,

Time flies when you’re having fun! This year marks Clairemont’s sixth year in business, but instead of celebrating with a party or cake, we opted for a virtual dance party. As you probably know, the Clairemont team loves to dance, and this time we took the dancing to our clients.

Let’s face it; we wouldn’t be in business without our fabulous clients. As way to thank them for allowing us to push them out of their comfort zones from time to time, we stepped out of our comfort zones — with singing! For me, singing is something I do in the shower or car but never in public. That is until now.

We invite you to keep the virtual dance party going. Hey, feel free to join in as you watch the video!

Clairemont’s “Good to Be Alive” Video

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Check out our Hot Light Blink parody, and let us know which one is your favorite.

 

 

 

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On the Record: Twitter’s Next Move

Sarah HattmanBlog, Public Relations, Social Media + Influencer Engagement, , , , , ,

With slowing growth and stock troubles, 2015 was a tough year for Twitter. If you’re expecting the app to cease to exist in 2016, think again. Changes are coming. There have been rumors swirling lately about lifting the 140 character limit restriction, but no confirmation from company representatives. However, Twitter did recently introduce conversational ads as a new way to increase interest and engagement. Let’s go “On the Record” and take a closer look.

 

 

Right now, conversational ads are currently available for select advertisers in all markets. Assuming it goes mainsteam, how will you use conversational ads for your brand? Make the most of the 140 characters and tweet us your thoughts.

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Photo of the Week: And the Beat Goes On

Sarah HattmanBlog, Photo of the Week, Raleigh PR Agency, , ,

It’s no secret that the Clairemont team loves to dance! To celebrate our fifth anniversary, we kicked off 2015 by dancing for five minutes on the hour for five hours on the Clairemont porch. As Clairemont is now in its sixth year in business, we decided to involve our clients in our dance party – after all, we wouldn’t be here without them. The above photo was taken at Vita Vite, a wine bar and art gallery located in the Warehouse District.

All of this dancing is part of our next video premiering in January. Follow us on YouTube to make sure you don’t miss it!

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On the Record: Relevant Releases

Sarah HattmanBlog, On the Record, Public Relations, , , , , , ,

I recently read an article by Ann Wylie in “Tactics” entitled “Think Like a Reporter: Make Your Release Relevant to the Reader,” and it took me on a trip down memory lane. I have a vivid memory of sitting in a newsroom and watching the assignment desk editor walk over to the fax machine (yes, it’s been a while since I was in the news business), pick up a large stack of news releases and sift through them to read the headlines. The headlines were read in comical voices, and then the entire pile went directly into the recycling bin.

As a journalist turned PR pro, this memory now makes me cringe. No one wants his or her news release to end up in the trash, but the truth is that it happens all the time in newsrooms. For this installment of “On The Record,” I decided to share my thoughts on developing a more meaningful news release and relationships with the media.

 

Don’t know where to start? Check out these four questions to ask before writing a news release.

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On the Record: Abbie Fink

Sarah HattmanBlog, On the Record, , , , , , , ,

When you wake up in the morning, do you jump out of bed excited and ready to get to work or are you – as Loverboy would suggest – “Working for the Weekend?” How you answer that question has a lot to do with your workplace culture. For this installment of On the Record, we sat down with Abbie Fink to get her advice on cultivating an environment where employees and clients want to be.

Want to know more about how you can create an innovative and authentic workplace? Check out Abbie’s presentation from the NCPRSA seminar.

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