With slowing growth and stock troubles, 2015 was a tough year for Twitter. If you’re expecting the app to cease to exist in 2016, think again. Changes are coming. There have been rumors swirling lately about lifting the 140 character limit restriction, but no confirmation from company representatives. However, Twitter did recently introduce conversational ads as a new way to increase interest and engagement. Let’s go “On the Record” and take a closer look.

Right now, conversational ads are currently available for select advertisers in all markets. Assuming it goes mainsteam, how will you use conversational ads for your brand? Make the most of the 140 characters and tweet us your thoughts.