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Tag: social media PR

Mastering Insta’s New Algorithm

Mastering Insta’s New Algorithm

April 24, 2018January 31, 2023 Cherith AndesBlog, Marketing, Social Media + Influencer EngagementInstagram, Instagram algorithm, instagram marketing, Raleigh PR Agency, Social Media, Social Media Agency, social media PR

In March of 2018, Instagram launched an announcement that uprooted the Instagram community.

Article from Huffington Post

For the last two years, Instagram has operated on an engagement-based algorithm, prioritizing posts that received the highest engagement. Instagram posited that this system allowed its users to enjoy content that mattered most to them. (Sound familiar? *cough* Facebook *cough*) However, Insta fans revolted, claiming that the algorithm violated the platform’s real-time dynamic and forced businesses into paid strategies.

The Change

After two years, Instagram took the hint. The revamped algorithm that launched in late March unveiled two major changes.

1. “New Posts” Button

In the past, Instagram utilized an auto-refresh function that interrupted the user’s experience by unexpectedly bumping him or her to the top of the feed. Now, with the New Post button, users have the option to refresh their feeds at will or simply continue scrolling through posts. Notably, this button is still being tested and slowly offered to users. While not earth-shattering, the adjustment eliminated a common thorn in the side of the Insta community.

2. Newer Posts at Top of Feed

Of more import, Instagram will now give priority to “newer posts.” While not a complete return to chronological feeds, the algorithm accounts for the post’s recency, ensuring that your feed isn’t clogged with stale posts from days past. Instead, users have access to current updates with an opportunity to engage in a more real-time dynamic.

What Does This Mean for Businesses?

Pay attention to when your audience is online and active. It matters again! For business accounts, this data is readily available within Instagram’s Insights function. (Incidentally, it also provides additional demographic data to inform target marketing.) By no means disregard the types of content that have garnered strong engagement in the past. Simply include timing into your equation to maximize efficacy.

Best Times to Post

As a bonus tip, research from Sprout Social pinpointed these as the best times to post on Instagram:

  • Wednesday: 3 p.m.
  • Thursday: 5 a.m., 11 a.m., 3 p.m. and 4 p.m.
  • Friday: 5 a.m.
  • “Safe times” to post are 9 a.m. – 6 p.m. on Tuesday – Friday, with Sunday securing the least engagement.

Keep an eye on analytics and a heart for genuine, meaningful content to continue growing your Instagram. And remember, treat it like a coffee-shop date: real, personal conversations held at a convenient time for the other party.

Looking for more tips? Learn how to take an Insta-worthy photo!

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LinkedIn Is Back

LinkedIn Is Back

October 17, 2017January 31, 2023 Cherith AndesBlog, Marketing, Social Media + Influencer EngagementLinkedIn, linkedin marketing, linkedin video, social media marketing, social media PR

LinkedIn may be turning a corner. What was once a sleepy job forum is launching new features that might transform it into a vibrant social contender. Yes, at its foundation, LinkedIn is a professional networking platform, and since its cash cow is job marketing, it won’t likely revamp its entire identity. However, LinkedIn’s fresh tools offer additional functionality and opportunities for interaction.

Native Video

Previously, LinkedIn only permitted you to repost video links from video platforms such as YouTube or Vimeo. Now in late 2017, LinkedIn is rolling native video, allowing users to shoot and upload video directly to the platform. This provides opportunities for professionals to create stronger brand messages and target content to specific audiences, ultimately boosting interaction and business visibility.

In addition, LinkedIn provides metrics such as top companies, titles and the location of viewers, along with views, likes and comments on the video. Note that native video is currently only available to individuals (not businesses) and only via the LinkedIn app. Take advantage of this opportunity to position your executives as thought leaders through first-person interviews on their personal LinkedIn profiles or behind-the-scenes glimpses of company processes. For an extra boost, include text in the video with tools such as Apple Clips.

Active Status

Never know the right time to start a conversation? There’s (part of) an app for that. LinkedIn now lets you know when a contact is active online by placing a green dot in the lower right-hand corner of their profile pictures. A green dot with a white center denotes contacts who are available only on mobile. This notation opens the door for real-time conversations between anyone from colleagues to potential employees and business partners. Experts have speculated if this will eventually beget relationships like professional mentorships via LinkedIn. For now, chat away!

Calendar Sync

While not necessarily new, this simple tool tends to slip under the radar. LinkedIn provides the option to sync with your calendar in three easy steps. When toggling between meetings, this allows you to quickly research new contacts or refresh your memory on the details of an acquaintance. The synced calendar will even remind you to follow up with your contacts after the meeting.

And as an extra tip, Social Media Examiner suggests that in addition to native video, text-only posts perform surprisingly well, especially when crafted with a question or in a storytelling format.

Keep digging! Check out other tips on maximizing your social media!

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Foodify Your Instagram Stories

Foodify Your Instagram Stories

November 21, 2016January 31, 2023 Cherith AndesBlog, Restaurant PR + Hospitality PR, Social Media + Influencer EngagementInstagram, instagram for restaurants, instagram stories, Restaurant PR, Social Media, social media PR

When Instagram rolled out Stories, clients, friends and colleagues alike asked us to weigh in on this new tool, especially with its marked resemblance to Snapchat Stories.

After a little research, several 10-second #velfies (video + selfie) and lot of neon doodling, we concluded, like other industry colleagues, that Snapchat and Instagram stories do indeed offer similar functionalities. But for businesses already engaging their audiences on Instagram, Instagram Stories provide another avenue to strengthen these online relationships. In addition, it taps into one of Instagram’s originally cherished qualities: the instantaneous, “behind-the-scenes” approach to content creation.

For those in the food and beverage industry, we cooked up a few tasty tips to use Instagram Stories in your restaurant!

Steal the Deal!pizza-promo

Instagram story content stays fresh for 24 hours, providing the perfect opportunity to tout a deal, coupon or promotion with a sense of urgency. In addition, followers might be inclined to check your feed more often once they know you share “now or never” deals from their favorite restaurant or chef.

Time Lapse 2.0

With the 24 hour limit, Instagram Stories allow restaurants to post project updates more frequently without the fear of permanently flooding their feeds. Share shots throughout the day of a dining room renovation or the stages of creating a dish from raw to ripe for the evening menu. Even diners can tap into the spirit by sharing the courses of a meal or stages of a culinary event.

lobsterDissect the Dish

It’s a one-time opportunity to provide meaningful backstory to your food — in a brief and light-hearted visual format. Chefs can doodle on photos of their menus to highlight new feature items or explain favorite parts of a dish.

The Tastiest Takeover

Could this be the newest iteration of the ubiquitous Instagram takeover? With Insta Stories, chefs have the opportunity to “narrate” their experiences during a takeover in a more personal fashion through text, filters or drawings. In addition, the 24-hour time limit allows for increased content without increased clutter. Host Instagram accounts could leverage the time frame to increase user engagement; in a short 24-hour span, chefs can post festival highlights or booths and ask folinsta-story-chefs-favoritelowers to find and repost each location a la a virtual scavenger hunt!

Kitchen Conversation

Get personal, stay light and be fun. Insta Stories offer an ideal medium for staff interviews, backstage tours of the kitchen and quick glimpses into the cooking process.

What other flavorful favorites would you suggest for this Instagram tool? In the meantime, check out our other social media tips for restaurants.

 

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On the Record: Twitter’s Next Move

On the Record: Twitter’s Next Move

January 13, 2016January 31, 2023 Sarah HattmanBlog, Public Relations, Social Media + Influencer Engagementadvertising, conversational ads, engagement, Social Media, social media PR, Twitter, Twitter PR

With slowing growth and stock troubles, 2015 was a tough year for Twitter. If you’re expecting the app to cease to exist in 2016, think again. Changes are coming. There have been rumors swirling lately about lifting the 140 character limit restriction, but no confirmation from company representatives. However, Twitter did recently introduce conversational ads as a new way to increase interest and engagement. Let’s go “On the Record” and take a closer look.

 

https://clairemontcommunications.com/wp-content/uploads/2016/09/Twitter-Blog.m4v

 

Right now, conversational ads are currently available for select advertisers in all markets. Assuming it goes mainsteam, how will you use conversational ads for your brand? Make the most of the 140 characters and tweet us your thoughts.

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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