Author: Kelli Fletcher

Who Says? Talking About Unmentionables

Kelli FletcherBlog, Clairemont Client News, , ,

Below is the latest announcement from our client, Journelle.

Journelle Forces the Conversation About Lingerie into the Limelight

 Spring Campaign Focuses on Squashing Stereotypes and Promoting Power

New York-based lingerie company Journelle is changing the way we talk about lingerie. In a world where lingerie choice seems to have two extremes, slim and sexy or boring and basic, Journelle is calling the bluff of those brands and asking Who says?

Who says support can’t be stunning? Who says basics can’t be beautiful? Who says one brand fits all? Who says power can’t be pretty?

Photo courtesy of Journelle

“It’s not just Victoria’s Secret, Third Love or bust,” said Sandra Rose, Vice President, Merchandising and Brand, Journelle. “Our Who Says campaign is about empowering women to be confident in their personal beauty, style and shape whatever it may be, because at Journelle the goal is to help each woman emphasize and uncover her own personal brand of beauty, and in turn her confidence.”

The launch of Who Says emphatically declares that there’s a beautiful in between, no matter your size or shape, and it can be found at Journelle. This spring, Journelle wants to show women that there aren’t just two trains of thought when it comes to shopping for lingerie. There’s a third option, the best option for variety.

Journelle, long-known for its personalized in-store fitting experience, offers up knowledge and advice for those looking for the perfect undergarments. By helping customers find a comfortable fit, Journelle’s staff often provides a confidence boost as well.

“We’re here to help customers celebrate their bodies and their femininity as they see fit,” Rose added. “With Who Says, we want to communicate that you don’t have to limit your options when it comes to lingerie. The biggest trick that’s being played on women today is the idea that your femininity detracts from your identity when in fact, we argue it’s this very femininity that makes you formidable.”

Journelle offers exceptional fitting experiences in its boutiques located in New York and Chicago. Designer brands as well as Journelle’s private label are also available online. For more info visit www.journelle.com and @shopjournelle.

ABOUT JOURNELLE

Journelle is a designer lingerie store based in New York City and a favorite online lingerie mecca for the modern woman. Our brand presents a tastefully curated selection of lingerie and accessories and provides customers with compassionate, expert service. It is our mission to help women feel wonderful from the inside out, starting at the underpinnings.

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In Living Color

Kelli FletcherBlog, Public Relations, Raleigh PR Agency, , , ,

When Pantone announced its Color of the Year for 2019, we were extra pumped. Maybe it’s because the chosen shade, Living Coral, fits so well with The Clairemont House’s existing colorful décor. Or maybe it’s because coral has long been our list of must-have hues. (Kelli snagged a coral iPhone XR this fall, and Cherith chose the coral Billie razor.)

So yes, the color is pleasing to our eyes but also clearly the eyes of others. Pantone shared that it took note of branding efforts by big hitters including Apple and Airbnb. These companies used the coral color in recent campaigns, suggesting the rise of the color’s familiarity and popularity among the public.

What our Clairemont team loves even more is Pantone’s definition of Living Coral as a color of “carefree happiness” that “symbolizes our innate need for optimism and joyful pursuits.” Because that’s not just who we are; it’s also what we do!

Perhaps it’s working to strategize a rebranding campaign for a new client, helping a long-time client announce a new venture or assisting with an anniversary event for a downtown Raleigh hotspot. Or maybe it’s networking in our community to make connections that build our professional development AND relationship opportunities for our clients. Either way, we’re excited to show up every day for our own “joyful pursuits.”

We look forward to the collaborations that happen in our colorful office. We’ve seen this setting spark creativity for ourselves and our partners. And much like Pantone suggests with its 16-1546 Living Coral color, these walls indeed “provide comfort and buoyancy” in our everyday lives.

As we move forward in 2019, we’re looking forward to seeing more brands embrace this color trend (we have to admit: it’s a favorite of ours.) And in the event it isn’t just a trend but actually a pigment that can persuade a state of mind, we’re all for keeping around this energizing, animated color.

What’s your favorite Pantone color? Will you embrace this year’s Pantone Color of the Year?

Questions about how you can create a colorful campaign for your business? Send us a note!

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The Five Love Languages: PR Edition

Kelli FletcherBlog, Hiring a PR Firm, Public Relations, , , ,

In 1995 Gary Chapman wrote a book that promised to enlighten you on “how to express heartfelt commitment to your mate.” It was dubbed the “secret” to making a relationship last and promised a path to truer, deeper love. The book was titled, The Five Love Languages. Twenty years later a revised edition of the book was released and since then, pop culture has seen a resurgence of the concept: that there are five ways to express and experience love, and that each person has one primary and one secondary love language.

Well, call us silly, but we do fancy ourselves in the business of love and commitment. As in, we LOVE what we do and who we do it for, and we are COMMITTED to making our clients happy, day in and day out. In fact, to take it a step further, our team strives to not just make these relationships with our clients but also to maintain them for years to come.

And because each client’s needs are different and each views success in a variety of ways, we’ll argue that we’ve become somewhat of a group of experts at this whole theory and each of its languages. Bottom line: Every day we strive to present our clients with all the languages of love!

Here’s a little snippet of ways we at Clairemont “speak” the five languages of love:

Receiving Gifts: Some people love flowers, but we think nothing says “I love you” more than a big fat clipbook of media hits in our client’s target outlets.

Quality Time: We not only connect with our clients weekly but we also try to do it in person whenever we can. We love hosting kick-off meetings and “calls” at the Clairemont House. This way our clients (and potential clients) can see where all the magic happens.

Words of Affirmation: Whether it’s feedback on a recent camera interview or acknowledging a fantastic idea, we want to let our clients know they’re doing a great job. We think we work with some of the best clients in the biz, and, well, we’re going to tell you about it.

Acts of Service: For us, this is our most fluent. We’re not just going to talk the talk; we’re going to walk the walk! Maybe it’s connecting our clients to the community or to each other. Or perhaps we are tasked with executing a flawless event. Whatever it is our clients need, we’re going to make sure it gets done.

Physical Touch: Often times we’ll kick off a client relationship with a strong handshake and celebrate successes with a high five. But there’s no hiding that we’re a group of huggers at heart, which means we often hug it out with our clients when we say hello and good-bye.

Maybe one of these languages speaks more loudly to you, or heck, maybe you and your business need them all. Either way, our team is up (and excited!) for the chance to show you we care! Want to learn more? Drop us a line!

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Meet Kelli, our newest member

Kelli FletcherBlog, Public Relations, Raleigh PR Agency, The Clairemont Team, , , , Leave a Comment on Meet Kelli, our newest member

A decade ago my fiancé and I packed our bags and headed up the coast (15 hours to be exact) to Cambridge, MA. We did all the things one does while living in New England: picked apples, played in leaves, visited the Cape, cheered for Tom Brady…

While my other half dived into his law school studies, I continued down my PR-focused career path. It was 2008, and I was coming out of my first job with global PR firm, FleishmanHillard. I had spent a year and a half working under a strong leader that taught me all the great basics of PR. My accounts included Thomasville Furniture, Krispy Kreme Doughnuts, Cheerwine and Newland Communities, and my work on these clients solidified my interest in consumer public relations. Finding a job in 2008 was extremely hard. The recession had taken hold, and I was coming from a small town to a big city. Through a networking contact, I was put in touch with a very small firm that had some very big projects. I worked on contract for six months and was able to call some of Boston’s most popular companies my clients, including The Massachusetts Film Office, the Life is good Company and, my personal favorite, The Boston Athletic Association/Boston Marathon. 

From there, I transitioned to working with my sister. Having recently moved herself and her company to New York, she was serving small business clients in lifestyle and beauty. I learned to conduct desk-side meetings with editors at top magazines in NYC, advise on seasonal designs for jewelry and travel accessories and dabble in this new thing called…social media. That’s right. We kicked off blogs, twitter and Facebook for each of our clients.

Once my husband finished law school, we decided to stay in the Boston area. I secured a job at a locally-focused mid-sized firm working on accounts including Mohegan Sun, The Preservation Society of Newport County, Simon Malls, The Boston Wine Expo, FELD Entertainment and a handful of local restaurants and bars. I did everything from media list building to new business pitches. I staffed events and directed celebrities where to stand and smile. I met professional players from every Boston team, and I was able to taste the food and test the scene at some of the city’s newest restaurants.

I finished my New England “stint” at a fantastic national mid-sized firm. Their client roster was more tech-focused, but I felt the need for a change in my experience. The company offered an integrated approach for its clients, so I learned how to incorporate all aspects of communications including social, digital and marketing into my traditional public relations knowledge. This was extremely valuable as it’s now becoming the standard for many agencies.

I’ve stood in Fenway while it was empty. I shook Edleman and Gronk’s hands (Again, Pats fans? Anyone?). I watched the leaderboard for the Boston Marathon be changed manually in the pressroom of The Copley Hotel. I received exclusive tours through off-limit rooms in the Newport mansions. I.met.Martha.Stewart. But even more, I watched a city I loved grow while working among the smartest people in the biz.

Our three-year plan turned into 10, and along with these career milestones, we mixed in amazing friends and two babies. But, coming out of our 11th winter (40 feet of snow if you average 3.5 feet each season!), we turned to each other and said: “OK. What’s next?!” It wasn’t really a hard question to answer, as we were both born and raised in the Tarheel State. So we packed up our things and, as the song goes, headed down south to the land of the pines.

When returning to NC, there was little doubt as to where I’d try to bring my experience. I was going to offer it to Dana, the woman who taught me most all of the skills that allowed me to gain it in the first place. The mentor, who gave me my first job, guided me through how to do it and then set me free when it was time. So, here I am, home again, home again. And I couldn’t be more thrilled to be part of this team. I have no doubt they will teach me the ins and outs of this city that has grown two-fold since I drove away from it 10 years ago. I’m excited to make my new memories and reach my next round of milestones here at Clairemont Communications.

You can follow Kelli on Instagram @kbealefletcher

 

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