pantone color of the year Archives - Clairemont Communications

When Pantone announced its Color of the Year for 2019, we were extra pumped. Maybe it’s because the chosen shade, Living Coral, fits so well with The Clairemont House’s existing colorful décor. Or maybe it’s because coral has long been our list of must-have hues. (Kelli snagged a coral iPhone XR this fall, and Cherith chose the coral Billie razor.)

So yes, the color is pleasing to our eyes but also clearly the eyes of others. Pantone shared that it took note of branding efforts by big hitters including Apple and Airbnb. These companies used the coral color in recent campaigns, suggesting the rise of the color’s familiarity and popularity among the public.

What our Clairemont team loves even more is Pantone’s definition of Living Coral as a color of “carefree happiness” that “symbolizes our innate need for optimism and joyful pursuits.” Because that’s not just who we are; it’s also what we do!

Perhaps it’s working to strategize a rebranding campaign for a new client, helping a long-time client announce a new venture or assisting with an anniversary event for a downtown Raleigh hotspot. Or maybe it’s networking in our community to make connections that build our professional development AND relationship opportunities for our clients. Either way, we’re excited to show up every day for our own “joyful pursuits.”

We look forward to the collaborations that happen in our colorful office. We’ve seen this setting spark creativity for ourselves and our partners. And much like Pantone suggests with its 16-1546 Living Coral color, these walls indeed “provide comfort and buoyancy” in our everyday lives.

As we move forward in 2019, we’re looking forward to seeing more brands embrace this color trend (we have to admit: it’s a favorite of ours.) And in the event it isn’t just a trend but actually a pigment that can persuade a state of mind, we’re all for keeping around this energizing, animated color.

What’s your favorite Pantone color? Will you embrace this year’s Pantone Color of the Year?

Questions about how you can create a colorful campaign for your business? Send us a note!

When Pantone announced its 2014 Color of the Year, mags, blogs and morning shows exploded with the Radiant Orchid color wheel. Trendy DIY segments ran the gamut from refurbishing the sitting room (Cosmic Berry-hued walls) to reviving your couture (pair with shades of buttercup and mint).

Designers revamped our rides with plum Dodge Challengers and a magenta Bentley. And not to be outdone, Sephora spotlighted a collection of fuchsia lip stains and lilac nail varnishes for a splash of Hollywood glam.

Don’t tell, but there is a secret segment of laymen stylists that pursue trends beyond wardrobe design. We strike an unlikely balance of fashionista-meets-foody. (Don’t judge: your mouth waters too when the “hot light” is on at Krispy Kreme). We’d love to blend our passions of couture and cuisine, fashion and flavor, style and savor. A true debutant dining experience.

Lucky for us, we’ve uncovered a host of delicious ways to incorporate Radiant Orchid into one of our favorite household hobbies: making the menu. Don’t think of it as purple food; consider it a fashionable foray into a stylish culinary adventure.

Here are a few fun favorites to tempt your taste buds: