When Pantone announced its Color of the Year for 2019, we were extra pumped. Maybe it’s because the chosen shade, Living Coral, fits so well with The Clairemont House’s existing colorful décor. Or maybe it’s because coral has long been our list of must-have hues. (Kelli snagged a coral iPhone XR this fall, and Cherith chose the coral Billie razor.)
So yes, the color is pleasing to our eyes but also clearly the eyes of others. Pantone shared that it took note of branding efforts by big hitters including Apple and Airbnb. These companies used the coral color in recent campaigns, suggesting the rise of the color’s familiarity and popularity among the public.
What our Clairemont team loves even more is Pantone’s definition of Living Coral as a color of “carefree happiness” that “symbolizes our innate need for optimism and joyful pursuits.” Because that’s not just who we are; it’s also what we do!
Perhaps it’s working to strategize a rebranding campaign for a new client, helping a long-time client announce a new venture or assisting with an anniversary event for a downtown Raleigh hotspot. Or maybe it’s networking in our community to make connections that build our professional development AND relationship opportunities for our clients. Either way, we’re excited to show up every day for our own “joyful pursuits.”
We look forward to the collaborations that happen in our colorful office. We’ve seen this setting spark creativity for ourselves and our partners. And much like Pantone suggests with its 16-1546 Living Coral color, these walls indeed “provide comfort and buoyancy” in our everyday lives.
As we move forward in 2019, we’re looking forward to seeing more brands embrace this color trend (we have to admit: it’s a favorite of ours.) And in the event it isn’t just a trend but actually a pigment that can persuade a state of mind, we’re all for keeping around this energizing, animated color.
What’s your favorite Pantone color? Will you embrace this year’s Pantone Color of the Year?
Questions about how you can create a colorful campaign for your business? Send us a note!