Tag: PR team

In Living Color

Kelli FletcherBlog, Public Relations, Raleigh PR Agency, , , ,

When Pantone announced its Color of the Year for 2019, we were extra pumped. Maybe it’s because the chosen shade, Living Coral, fits so well with The Clairemont House’s existing colorful décor. Or maybe it’s because coral has long been our list of must-have hues. (Kelli snagged a coral iPhone XR this fall, and Cherith chose the coral Billie razor.)

So yes, the color is pleasing to our eyes but also clearly the eyes of others. Pantone shared that it took note of branding efforts by big hitters including Apple and Airbnb. These companies used the coral color in recent campaigns, suggesting the rise of the color’s familiarity and popularity among the public.

What our Clairemont team loves even more is Pantone’s definition of Living Coral as a color of “carefree happiness” that “symbolizes our innate need for optimism and joyful pursuits.” Because that’s not just who we are; it’s also what we do!

Perhaps it’s working to strategize a rebranding campaign for a new client, helping a long-time client announce a new venture or assisting with an anniversary event for a downtown Raleigh hotspot. Or maybe it’s networking in our community to make connections that build our professional development AND relationship opportunities for our clients. Either way, we’re excited to show up every day for our own “joyful pursuits.”

We look forward to the collaborations that happen in our colorful office. We’ve seen this setting spark creativity for ourselves and our partners. And much like Pantone suggests with its 16-1546 Living Coral color, these walls indeed “provide comfort and buoyancy” in our everyday lives.

As we move forward in 2019, we’re looking forward to seeing more brands embrace this color trend (we have to admit: it’s a favorite of ours.) And in the event it isn’t just a trend but actually a pigment that can persuade a state of mind, we’re all for keeping around this energizing, animated color.

What’s your favorite Pantone color? Will you embrace this year’s Pantone Color of the Year?

Questions about how you can create a colorful campaign for your business? Send us a note!

Read More

The Beauty of Raleigh PR: Day 29 – Snow Day

Jasmin SessomsBlog, Entry-Level PR Job, The Clairemont Team, , , ,

The winter advisory has the Clairemont team bundled up in our respective households. Today, I realized how valuable it is to have good communication with colleagues and a positive team spirit. I think teams that perform well are shown to have more positive interactions than negative ones.

I think that this reigns true on a day like today for the Clairemont team. Even though we aren’t physically together, we have spent the entire day corresponding via email and text message to stay alert on important tasks and serve our client needs. Since your workplace is where you devote countless hours of your life, getting along and working efficiently with your colleagues is imperative.

With a list of tasks for today, I set out to finish a few projects. With the  InSpire Awards‘ early bird deadline tomorrow, the team is putting together our best entries for submissions. With all of the hustle and bustle of deadlines around the office, the importance of a positive team spirit has never been more necessary. Since I wasn’t a part of the team for some of the projects being submitted for awards, I have spent most of my day putting together photo albums and media coverage reports for the awards. This requires me to be able to juggle multiple tasks at once and train my brain to quickly toggle between accounts.

The realization of how much work goes into one account amazed me. I realized while putting together coverage reports just how much goes into making sure events go seamlessly and smoothly. The team took a divide-and-conquer approach so that everyone would be able to accomplish equal amounts of work and not feel like they were responsible for more than they could handle as an individual.

So, how can you shape a successful team? Knowing that trust and respect are vital components for building relationships in the workplace, you should commit to cultivate both. You can create positive collaborations in the office by offering more praise, smiles and high fives.

How do you define a good team?

Editor’s Note: Clairemont enthusiastically welcomes Jasmin Sessoms to our team! Follow this former beauty queen’s journey as she documents her first 30 days in a Raleigh PR agency.

Read More