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Tag: PR Agency

Our Favorite Clairemont Nooks

Our Favorite Clairemont Nooks

June 12, 2018January 31, 2023 Tracy LathanBlog, Raleigh PR Agency, The Clairemont TeamClairemont House, Interior Design, PR Agency, Raleigh PR Agency

A bar stool at a kitchen island. A decorative couch with a seahorse pillow. A rocking chair on a wrap-around porch. A pink heart-shaped ottoman.

When your office is a beautiful historic house that’s been expertly decorated, there is no shortage of places to sit. Our team members share the spots they gravitate toward when coming to work each day.

Dana: “I love our kitchen island. Have you ever noticed that when you throw a party, everyone ends up in the kitchen? It’s the same at The Clairemont House. The island is where we have team meetings, host guests for meetings over coffee, charge our phones and computers and indulge in treats from our favorite local restaurants. And working here often feels like a party in other ways, too.”

 

 

 

 

Cherith: “Sneak upstairs to the second-floor office (which, P.S., doubles as part of Clairemont’s cozy Airbnb suite.) Think warm, natural light, bold colors and oodles of open space for a ready dose of creative inspiration.”

 

 

 

 

 

Tracy: “The downstairs hallway, or “wall of fame,” is my choice. It’s the space where we display awards the agency has won and other recognition our team members have received. It’s a great reminder of the hard work our team has put in and how much we have accomplished.”

 

 

 

 

Nathan: “My favorite nook of the Clairemont house is the front porch. Hearing the breeze rustle the trees is incredibly relaxing, and it is quite serene to have all sorts of people and animals walk by while I work.”

 

 

Yasmine: “The Crank Room is my pick because it’s bright, warm and so cozy. And have you seen the pink, heart-shaped ottomans?”

Do you see your future favorite spot, either as a client or team member? Send us an email or stop on by and The Clairemont House to say hello.

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Boost Your Blog

Boost Your Blog

May 16, 2018January 31, 2023 Clairemont InternBlog, Public Relations, Social Media + Influencer EngagementBlog, blog advice, Clairemont Communications, PR, PR Agency, Public Relations, Social Media

Inception warning: we’re writing a blog on blogs.

You’ve spent hours researching, writing and editing your blog post. It’s perfect. You want the entire world (well, your key publics) to read and love it.

Clicking the publish button isn’t the end of the blog’s journey, though. Ensure that your post doesn’t just live on your website by tapping into other communication mediums to expand reach and boost engagement. To accomplish this, here are four tactics on our radar:

Instagram Story

Example from Sugar & Cloth on Instagram.

If your business page has more than 10,000 followers, you can embed a link in your Instagram Story. With a simple swipe, followers are whisked directly to your website to read the blog. In your story, entice viewers by announcing the blog’s topic and including a CTA like “Swipe up for the full post!” On the Social Media Examiner podcast, Sue B. Zimmerman recommends creating a “Blog” highlights folder where all of your blog-related stories can live forever. (Check out our previous post for more info on Instagram Highlights and why they’re important.)

For an advanced social media move, try going live on Instagram to talk about the post. Sue goes live for 45 minutes the same day she releases a blog post to talk in detail about the topic and bring in guests. Her efforts create an engaging, exciting experience of each post for viewers.

Infographic or Visual Graphic

Itching to show off your creative side? Turn words into pictures through a graphic. Visuals are not only more interesting to look at than long-form text but also easier to share with others.

Is there a piece of info in your blog post that could be depicted visually? Share the graphic on social media to hook viewers and accompany it with a link to the full blog.

Podcast Episode

This ever-growing audio platform was made for the multitasker. Listeners tune in while making their morning commute or evening dinner, which drives deep engagement because there’s less effort needed. Repurpose your written content into an episode that expands on the topic and brings in guests.

Does it seem daunting to take the mic? Check out “How to Start a Podcast” for an in-depth guide by The Podcast Host.

Social Sharing Schedule

This tactic is shorthand for publishing your post more than once on each social media platform. Garrett Moon with Kissmetrics defends the blog repost because it provides your audience the value you promised them. Sharing the blog a second or third time captures the viewers who missed your initial post, and it demonstrates that your content is still relevant weeks and months later.

Garrett cautions against becoming a spammer to your audiences. In his step-by-step guide to create a social sharing schedule, he recommends varying how often the blog is shared on each platform and switching up the message to create different hooks.

From Blog to Brand

These tactics drive traffic to the mother lode: your website. When audiences arrive at your blog post from an Instagram story, Facebook infographic or podcast episode, they may stick around and explore everything else your website has to offer. The boost to your blog will translate into overall brand strength as your activity across all platforms builds a central brand identity.

What do we love more than our own blog posts? Those of our clients. Drop us a line to see how we can help you get the most out of your blog content.

Written by intern Elizabeth Comtois, a senior at UNC-Chapel Hill. 

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Our “Egg-stravagant” Taste Test

Our “Egg-stravagant” Taste Test

March 30, 2018January 31, 2023 Cherith AndesBlog, The Clairemont Team, Wonderfully RandomEaster candy, easter eggs, PR Agency, Raleigh PR Agency, team building

What’s in your Easter basket?

At Clairemont it’s no secret that we love chocolate in all shapes and sizes. With Easter hoppin’ around the corner, we conducted a taste-testing poll to evaluate the grocery’s finest chocolate egg selections.

Hot off the presses, here are our team’s “egg-stra” special picks for Easter’s best chocolate eggs!

Kennedy goes for the Reese’s.

Elizabeth is a self-proclaimed sucker for Dove chocolate.

Tracy opts for the mini.

Jessica goes classic with the original Cadbury.

Double chocolate all the way for Cherith.

Dana chooses Dove for the win!

Grab your bunny basket and fill it with these delectable delicacies this weekend!

Looking for other food-related tips? How about fashionable food from Clairemont?

 

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Faith, Trust and Pixie Dust

Faith, Trust and Pixie Dust

March 8, 2018January 31, 2023 Clairemont InternBlog, Public Relations, Raleigh PR Agencybusiness relationships, clairemont intern, client relations, communication, PR Agency

Trust is the glue that holds relationships together. It’s the stuff that builds friendships and, coincidentally, great business partnerships.

In 2014, Rubin Postaer and Associates partnered with USA TODAY to conduct a survey on the current state of the client/agency relationship. What is the one factor they found that fosters the most success for both the client AND the agency? “Clients trusting their agencies.” It’s the naked truth.

Of course, it can take a while to get to that point, right? Strong, trusting relationships don’t develop overnight. It takes an intentional effort to get to know your clients and a true desire to solve their needs. Putting in the extra effort will pay off in the long run, though, and will likely result in more business on both sides in the future.

How to Make That Magic

When I worked with Disney, I learned the true meaning of a mutually beneficial relationship. I had to establish trust with my potential customers before I even began to sell them their best-fit ticket. The same principles that applied to my job as a vacation planner are the same ones that we use at Clairemont to build our long-standing relationships with clients. Here are some cornerstones of a solid agency-client relationship.

  1. Listen (actually listen) to their concerns. This doesn’t mean to smile and nod and start planning your reply the second the other person starts talking. Above all, the purpose of PR is to serve clients’ needs. So, be ready to actively listen, ask questions and confirm with the client before your brain starts running a mile a minute.
  2. Don’t promise something that you can’t deliver. If a client request is impractical or unlikely to succeed, be honest about it and suggest an alternative. Transparency, even when it involves sharing bad news, is infinitely better than promising something that never gets done.
  3. Be consistent. Communicate deadlines with your client and meet them with exceptional work. Return phone calls. Show up to meetings prepared and on time without fail. A series of small steps adds up to one giant leap towards a strong, trusting relationship.
  4. Constantly communicate. Throughout the project, the most important thing you can do is check in with the client. Is he or she getting the desired results? At the end, what did he or she wish had gone differently? What will you specifically adjust now or in future campaigns?
  5. Go the extra mile. Always. Do the extra work, the hard work, the creative work. Take genuine interest in them as a person (which we do!). As the saying goes, you’ve gotta be a friend to have a friend.

Itching for an agency you can trust? Let us show you how it’s done.

Written by Jessica Winesette, a senior at UNC-Chapel Hill.

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Clairemont CEO Named PRSA’s Counselors Academy Chair

Clairemont CEO Named PRSA’s Counselors Academy Chair

February 21, 2018January 31, 2023 Tracy LathanBlog, Counselors Academy, Raleigh PR AgencyCAPRSA, PR Agency, PR leader, PRSA leader, Raleigh PR Agency

Dana Phelps Hughens Named Chair of PRSA’s Counselors Academy

Fanelli, Finley and McCormick named as new members on 2018 executive committee

NEW YORK  — The members of the Public Relations Society of America (PRSA) Counselors Academy have elected Dana Phelps Hughens, CEO of Clairemont Communications in Raleigh, N.C., as its 2018 chair. In addition, Filomena Fanelli of Impact PR & Communications and Kate Finley of Belle Communications have joined the Counselors Academy executive committee for three-year terms, and Gary McCormick of GMc Communications as an ex-officio member for a one-year term.

Counselors Academy is the national professional interest section of PRSA that focuses on the business of agency PR. Its entrepreneurial members are owners or senior managers of leading independent firms in the U.S. and Canada. Counselors Academy’s programs foster networking, mentoring and learning, and the executive committee consists of 15 senior-level public relations professionals from across the country.

As CEO of Clairemont Communications, Hughens leads the agency to devise public relations and marketing strategies that have been recognized with 175 industry awards since opening in 2010. She is a Silver Anvil award winner and has been honored by the Triangle Business Journal with Women in Business and Forty Under Forty awards. Previously, Hughens was Senior Vice President and Global Consumer Practice Group Co-Chair of Fleishman-Hillard.

“As the owner of an independent agency, one of my first decisions was to join PRSA Counselors Academy,” said Hughens. “It is an essential resource in building and managing a business and has allowed me to build close relationships with other public relations professionals who I know I can trust.”

Hughens added, “As a long-term member of Counselors Academy, I’m really passionate about being this year’s chair. We’re focused on growing and engaging our membership while we continue to make our annual conference the premier professional development event for public relations agency owners and senior leaders.”

The section’s marquee event is the PRSA Counselors Academy 2018 Spring Conference, which will be held May 6-8, 2018, in Toronto. Known for its robust networking and learning opportunities, the Spring Conference enables collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends are shared and gained.

Continue reading “Clairemont CEO Named PRSA’s Counselors Academy Chair”

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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