Tag: Clairemont Communications

Photo of the Week- Octocow!

Jasmin SessomsBlog, Marketing, Photo of the Week, , , , , , , ,

What is the plural of Octopus? Octopi? Octopuses? Who knew Octopi would be such a big deal at Clairemont? Our client, Il Palio is attending the Charleston Wine and Food Festival and is planning to feature their specialty dish, grilled octopi. So what’s better than a grilled Octopus on a warm day in Charleston? Spotting an Octocow on the way to afternoon meeting in Durham! Yes, believe it or not we spotted this in the parking lot while making our way to a meeting!

Want to learn more about the work that we do at Clairemont? Read our case study blog posts here.

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Copy Cat: Enrobed in Chocolate

Jasmin SessomsBlog, Copy Cat, Marketing, , , , , ,

Have you ever spotted the creative copy throughout the aisles at Trader Joe’s? I experienced the Mini Dark Chocolate Mint Stars a couple weeks ago and fell in love. I’m not sure if it was the copy on the box or the flavor of the cookies that took my breath away and left me reaching for another. Before you even open the package, the copy suggests that you are about to eat “A truly stellar cookie.” And Trader Joe’s is not over promising with this copy.

“Rich, crumbly mini star-shaped chocolate shortbread cookies infused with the bright flavor of peppermint, enrobed in luscious dark chocolate and sprinkled with nonpareils. Talk about being star-struck!”

This mint chocolate shortbread cookie has been “enrobed” in dark chocolate and is ready to set your taste buds on fire. Enrobed? Yes, that one single word is enough to make me want to purchase a box or two.

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The copy is full of descriptive verbs that make my mouth water and set my soul on fire! The cookie is described as minty, chocolaty with a special star power. Still not enough good copy to make you run to Trader Joe’s? Check out this nugget:

“Give a box as a gift to those friends who really shine. Serve them as dessert to make an ordinary dinner party truly stellar. Or, enjoy them all yourself and keep their star-power your little secret.”

As PR professionals, we are always talking about copy the good, the bad and the ugly. Read more of our copy cat posts here!

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Photo Of The Week: Corks and Ribbon

Jasmin SessomsBlog, Photo of the Week, Raleigh PR Agency, , , , ,

Vita Vite, downtown Raleigh’s premiere wine bar and art gallery and Clairemont client, celebrated its official grand opening this week with a ribbon-cutting ceremony. We wanted to put the creative Clairemont touch on the official ribbon, and because wine is an essential part of Vita Vite we decided to create it out of wine corks. Guests were also invited to leave their mark on the newest business in the Warehouse District by putting their thumbprint on canvas to create a one-of-a-kind piece of artwork that will be displayed in Vita Vite to commemorate the occasion.

Want to learn more about the work that we do at Clairemont? Be sure to check out our case study blog posts!

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Photo of the Week: Happy Holidays!

Jasmin SessomsBlog, Raleigh PR Agency, The Clairemont Team, , , , ,

We’re wishing you peace and joy this Christmas season and throughout the coming year. May the holiday spirit find a home in your heart! Happy Holidays from the team at Clairemont Communications!

Want to learn more about the fun we have working at Clairemont? Be sure to like us on Facebook!

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Trends Tuesday- Triangle DQ

Jasmin SessomsBlog, The Clairemont Team, Trends, , ,

Everyone has their own way to decompress after a long week. Although I love to pamper myself with a tranquil massage or veg out on the couch for never-ending Lifetime movies, I discovered this past weekend that a quick stop to Triangle Dairy Queen satisfied my sweet tooth and had me smiling the rest of the day. Since Triangle DQ is one of our esteemed clients, I know the Blizzard menu like the back of my hand.

So what’s so prodigious about Triangle DQ you ask? For me, I love knowing there is always a new Blizzard waiting for me as soon as I step into the door. Leave the classic Neapolitan flavors behind as you bask in the glory of the Salted Caramel Truffle Blizzard of the Month. If salted caramel truffles, buttery toffee pieces, choco chunks and rich cocoa fudge – just to name a few options – aren’t enticing you into a Triangle DQ store, the new DQ Bakes items are sure to do the trick.

I was ecstatic to hear about the new menu options DQ would be introducing and the opportunity to try them out for myself. DQ Bakes is a new line that features artisan sandwiches, snack melts and deserts a la mode. If you are already in love with the traditional menu items, the new additions to the menu take your taste buds to a whole different level.

Did I mention that the Clairemont team got a VIP tasting of the new menu additions? The girls and I spent an entire lunch hour serving as official taste testers for the brand. Not only was the food delicious, but owner and operator Andy Valkanoff was one of the first in the state to offer the new menu.

But for me, the DQ treats are what are sure to keep me coming back for more. Create a special birthday with a custom DQ ice cream cake, make mom smile with a Blizzard after dinner. So this weekend, skip the massage and ditch the gym. I am sure that DQ will aid in a blissful weekend and if not, your next Blizzard is on me.

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