Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: social media marketing

Facedeals: Facebook Check-In Future?

January 9, 2013January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketing, Public RelationsFacebook, Facedeals, facial recognition scanning, Social Media, social media marketing1 Comment on Facedeals: Facebook Check-In Future?

Facial recognition for social media – creepy or creative? A Tennessee-based ad agency is banking on the fact that its new platform called Facedeals will be useful enough for fans to overcome their hesitation of facial recognition technology.

Employing cameras and facial recognition scanning, Facedeals automatically checks in a patron to a location on Facebook and then texts personalized deals to his or her smartphone. Based on the idea that Facebook check-ins are an extremely valuable function, albeit underused by businesses and consumers alike, Facedeals strives to make checking in at locations easier in addition to making the deals consumers get more enticing.

Despite its namesake, Facedeals is not directly affiliated with Facebook at this point, and the social site’s users still have to opt in to the platform and create an account through their Facebook profiles to cash in on the deals.

After user backlash, congressional scrutiny and even an investigation by the European Union, Facebook halted its efforts to use and expand facial recognition technology on its site. But, when the site does decide to employ facial recognition technologies again (which we all know it will), Facedeals could prove to be a very valuable asset – and in more ways then one.

If Facedeals incorporates with Facebook and becomes widely used, the data alone the platform will be collecting on each of its users will be extremely valuable to Facebook, businesses, advertisers and search engines. Which, all leads me back to my first question: Facedeals – creepy or creative?

Join the conversation and share your thoughts in the comments section below!

Read More

Best Practices for Facebook Timeline

June 14, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Social Media + Influencer Engagementbest practices, Clairemont Communications, Facebook Timeline, Facebook timeline tips, Raleigh PR Agency, Social Media, social media management, social media marketing

As Margot mentioned earlier, one of the ways that Clairemont team members work on professional development is by reading. I’m constantly seeking the latest and greatest when it comes to social media and public relations. Recently, I had the chance to review an e-book from our friends at Hubspot entitled, “New Facebook Business Page Timelines,” and I wanted to share a few best practices with you.

1)   Think visual! With the integration of timeline comes the opportunity for visual storytelling. The most popular pieces of content are usually photos and videos. If you’re looking for an example of how to tell you company’s story, we recommend checking out the Thomasville Furniture Facebook page. We worked closely with the Thomasville team to collect old photos and milestones for the page. Because the company has a rich history, the options were nearly endless!

One of our favorite milestones from the Thomasville Facebook page.

2)   Use a logo for your profile picture. This is especially important because it visually associates your brand with any sponsored stories or ads that you run.

3)   Turn your featured apps into compelling calls-to-action. Because Facebook did away with welcome landing pages, you can now showcase your page’s content using the apps toolbar in the upper right-hand corner. I really like the idea of using text-based images because it allows you to explain the app’s features or benefits to users. Here’s a great example of a call to action:

Hubspot’s compelling call to action!

4)   Pin new promotions every seven days. When content stays fresh, engagement will remain steady. I actually recommend pinning things for three days or less, if possible (similar to my recent advice about Facebook advertising).

5)   Publish more than once a day. Previously, brands didn’t want to post more than once or twice a day because when you bombard fans with too many posts, they’ll unlike your page. Nowadays, the algorithm for users’ news feeds has changed. If you’re not posting several times a day, your content is getting lost in the feed.

Again, these are just a handful of tips that I found helpful. If you’d like to read more, you can find the e-book here: http://www.hubspot.com/guide-to-new-facebook-business-page-timelines/.

Any more tips to add? We’d love for you to share!

Read More

10 Social Media Tips from My Dog

June 13, 2012January 31, 2023 Dana PhelpsBlog, Social Media + Influencer EngagementPR, Social Media, social media marketing, social media tools11 Comments on 10 Social Media Tips from My Dog
"Why yes, I am a social media expert."

Last week while I was away at Summer Brand Camp, Billy got to thinking about his role as Clairemont’s CMO (chief motivational officer), and he decided it was time his voice (bark?) was heard on the Clairemont blog. Day after day he hears us talking with our clients about social media, and as you’ll read below, he thinks that approaching social the way a dog approaches life could have a lot of benefits.

Hello Tweetie birds, Facebook fleas, LinkedIn lions, Pinterest pigs, Google+ goats and all you other interesting social media creatures. Billy, here. I’m Clairemont’s chief motivational officer a.k.a. Billy Midnight Hughens, the Hughens family dog. After I’ve enthusiastically greeted everyone at the Clairemont office each day, I spend a lot of time in total frustration. Now you might be asking yourself…what does a dog have to be frustrated about? So much to tweet and no thumbs. Think about it!

I’ve got a lot to growl about when it comes to social media. I might look like I’m sleeping under Dana’s desk, but I’m really listening to her talk about social media strategy or relay a story about some sort of social media mishap committed by someone who didn’t know any better. When she mistakes my input for snoring, I’ll move over to the Clairemont couch where I can watch Josie review analytics on a client’s Facebook page. “Please, please, let me explain the difference in reach and impressions to the client,” I think.

Oh, and if I can time it just right, I might catch Margot eating lunch at her desk so I can see what she’s pinning on her dream wedding board this week. Dog gone it, I hope her daddy gets paid in more than milk bones because I’m here to tell you, that one dreams BIG. But it’s not all about saying yes to the dress (and the flowers and the cake and the veil and the shoes), Margot’s knowledge of the ins and outs of Pinterest sure is helping Clairemont clients incorporate this fun tool into marketing campaigns.

So you see, I spend most of my days thinking about social media and hearing my office mates helping others understand social media etiquette and how to use it for business. Sometimes they wear me out, and then I do actually nap. Before I doze off now just thinking about napping, let me throw you a bone and tell you the key to social media success: think like a dog. Here’s how you do it:

  1. Wag your tail. Wag your tail when you see someone you know. Wag your tail when someone does something you like. Wag your tail when you appreciate what some does for you. In other words, show your love on social media. Say good morning to some friends on Twitter. Like a friend’s Facebook status. Share a pal’s blog post on Google+. If you are happy and you know it, show it!
  2. Create leash-free environments. Okay, this one is for companies doing social media. Sure, sure, I get that there has to be some rules, but when you can, create leash-free spaces to allow the thoughts of your audience to run freely. Model your favorite dog park. Look, we all know that occasionally we’re having a dandy time when somebody comes along and poops right where we were playing. Clean-up crew! Get a bag. Scoop it up and keep playing.
  3. Don’t beg. Good behavior will be rewarded. Do you know those people who constantly ask for re-tweets? That makes me feel like I’ve got a bad case of the fleas. If you provide good content and don’t do rude things like stare at people when they eat, you will gain fans and followers who will gladly share your thoughtful content.
  4. On the other hand, if you need help, ring the bell. I wasn’t actually trained to ring a bell when I need to go outside, but I have my ways. Have I mentioned that I weigh nearly 100 pounds? I have the ability to exert the pressure of all that weight through my chin and onto the knee of the person I need to open the door for me. If you are new to social media, ask someone you trust to help you. If you are a company that doesn’t have internal resources, consider hiring an agency. Social media can be a dog eat dog world. Needing help is nothing to bury in the backyard.
  5. Mark your territory. Do you like to chase balls? Is swimming in the lake your thing? Chewing on rawhide? Slobbering? Whatever it is, own it. Pin pictures of the thing you love. Write blog posts. Facebook it. Hashtag it in your tweets. You get the picture. (Now share it.)
  6. Be the master. So maybe your busy schedule won’t allow you to get on Google+ to talk about how many ribbons you won at last week’s agility competition. Maybe you can’t pin it and tweet it, but maybe you can Facebook it. If you are a social media pup, start slow. Pick a channel and master it. Once you’ve learned all the tricks, maybe you’ll feel like adding another.
  7. Be careful where you put your nose. Wanna know what I love more than coming to the Clairemont office during the week? Saturdays! I love Saturdays! Because Saturday is the day my dad takes me on a Sniff Adventure. He let’s me take my time and sniff grass and trees and telephone poles, but he warns me about sticking my nose too far into something I don’t really know much about. Some other neighborhood dogs have been bitten by snakes doing that. Do I need to explain further? Didn’t think so.
  8. Accept that little dogs can bite. Speaking of things that can bite, that dang Sparky across the street weighs about as much as my ear, but that doesn’t stop him from biting me. I don’t like it! You might think that the little guy in your category can’t outsell you and therefore is no competition. Think again. Social media levels the playing field and if the little dog is all wags and wiggles to your customers, he’s likely going to take a bite out of your profit.
  9. Stop chasing your tail. Wanna know what gets my hackles up like nothing else? When I see brands so eager to show that they are engaged on social media that they do things that howl that they know nothing about engagement. The perfect example is syncing Facebook to Twitter so that a post to one automatically posts to the other. Call off the dogs! Every time that happens, a puppy is left out in the rain. Stop it.
  10. Ride with your head out the window. Remember to have some fun. Social media can be challenging, but hopefully these tips will help you enjoy the ride.
"What do you mean I'm not allowed to tweet? Viva Fink has her own Facebook page!"

Well, there you have it. I think Billy sounds a bit like a dog with a bone. Wait a minute he is! I hope he’s happy now that we’ve let him have his own post. What has your dog been dying to share about social media?

Read More

Does Facebook Advertising Really Work?

June 6, 2012January 31, 2023 Josephine ButlerBlog, Marketing, Social Media + Influencer Engagementadvice, Facebook ads, Facebook advertising, Facebook marketing, how to create Facebook ads, social media marketing, tips
Are these things really worth it?

I recently had the chance to sit in on a webinar hosted by Justin Kistner of Webtrends and Jason Keath of Social Fresh, where they addressed the age-old (well, not that old) question: Does Facebook advertising really work?

This question has been in the forefront of debate recently with General Motor’s announcement that the company is pulling all of its advertising from the social network. So, we must know, did GM make a good choice? Is Facebook advertising really worth it?

The short answer is yes!  The long answer: certain types of ads work better than others. Here are a few important things I learned that will help you create the most efficient and effective Facebook ads:

  1. Use many highly targeted ads versus one big-reach ad. It’s better to create separate ads that target specific groups (i.e. twenty-something females with an interest in interior design, middle-aged men that enjoy exercising) than it is to create one all-encompassing ad.
  2. Target ads to fans for conversion. Fans are seven times more likely to click on an ad than a non-fan. An added bonus? Cheaper CPC (that’s cost per click).
  3. Link ads to Facebook apps instead of websites. What happens to fans that click on a Facebook ad that leaves Facebook? They go back to Facebook. Ads that don’t redirect traffic to a different website receive twice the conversion rate than ads that do leave the site. In short, keep fans on Facebook engaged by directing them to an app on your page!
  4. Refresh creative regularly. Ideally, you should update your creative within 72 hours after launching the ad. This ensures a higher CTR (click-through rate) and will keep your audience intrigued.

So what do you think? Did you find these tips helpful? We’d love to hear your comments, and please stay tuned – we’ll be sharing a few best practices when it comes to writing copy for your Facebook advertisements.

Read More

Posts navigation

Newer posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
Load More Follow on Instagram
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel