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Tag: Restaurant PR

Atlanta Food & Wine: Meet the Meats

Atlanta Food & Wine: Meet the Meats

June 22, 2016January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PRAshley Christensen, atlanta food, atlanta food and wine festival, Chef Teddy Diggs, Food Festivals, Food Trends, foodie, James Beard, Restaurant PR

This month’s sojourns beckoned me down to the Peach State for the Atlanta Food and Wine Festival. During a fusion of traditional southern cuisine and fresh modern gastronomy, I had the privilege to visit several seminars prior to the grand Tasting Tent. My palate enjoyed veggies from stalwarts like Ashley Christensen who debuted a Mexican wood-grilled corn salsa, and I sampled pimiento-stuffed okra during a session of “Southern Farmers Spill It.” But I was surprised — and admittedly giddy — by the plethora of mighty meats in the spotlight.

We certainly can’t claim that vegetables are a new trend — or a trend at all for Charcuteriethat matter. The farm-to-fork movement has stolen America’s culinary limelight for some time, and part of that trajectory has created space for veggies. Chef Teddy Digg’s sweet corn gelato, Our State’s series on summer tomatoes and even this spring’s frenzy for ramps all cherish the earth’s harvest. So Atlanta’s spotlight on charcuterie began to cultivate a well-deserved appreciation for beef farmers, butchers and the like.

After a breakfast of headcheese, a brunch of pulled pork and an afternoon tea of seared tuna BBQ, I fell prey to the meat sweats. (Alright, it very well might have been the volcanic Atlanta temperatures, but it sounds more dramatic this way.) We explored farm fresh fish and “comeback sauce” with Mississippi’s Cole Ellis of Delta Meat Market. Chris Chamberlain unveiled the exacting skills required from charcuterie butchers, like David Bancroft of Alabama’s Acre. Where the general public sees bacon, these artisans see a culinary voyage — days, months, years of slicing, salting, smoking, salivating and serving!

Keep eating your veggies, folks, but clear your plate for hand-cut and cured proteins, from pork pate to tuna tartare. It’s time to meet the meats!

Check out our other edible adventure at the Charleston Wine and Food Festival!

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Grounds Cafe Celebrates One

Grounds Cafe Celebrates One

June 8, 2016January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRevent marketing, first anniversary, grounds cafe, restaurant events, restaurant marketing, Restaurant PR, wendell falls

In May of 2015, we celebrated the grand opening of Wendell Falls and one Grounds Cafe - Grilled-Cheese Sandwhichof our favorite coffee shops, Grounds Cafe. Located in the Farmhouse information center at Wendell Falls (client), Grounds serves all-American favorites (like serious twists on grilled cheese!) along with “brews and brews” – craft beer and gourmet java. We watched Grounds take its “first steps” last year, and this year, we had the pleasure of celebrating its first birthday!

But no plebeian sheet cake or Kool-Aid for this first anniversary! Trust Grounds Cafe to throw a creative soiree in sweet southern style: live Grounds Cafe - Cake Popsbluegrass, two specials from Prime Barbecue (pork and pimiento, anyone?), crafty cake pops and a little draft called “Rhino Dust Pale Ale.” Wendell’s only coffee shop has developed in just 12 short months to become one of east Wake County’s social hubs. Where else can you fuel up in the morning and wind down after work?

We had a blast and even caught some of the action via Facebook Livestream. Cheers, happy birthday, high five, salud, mazeltov and much, much more to our friends at Grounds Cafe!

Check out Cheers and Cheese, one of the other fun events that we hosted with Grounds Cafe last summer!

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Snapchat for Restaurants

Snapchat for Restaurants

May 25, 2016January 31, 2023 Cherith AndesBlog, Restaurant PR + Hospitality PR, Social Media + Influencer Engagementfood social media, restaurant marketing, Restaurant PR, restaurant social media, snapchat

On May 16, NASA commemorated its 100,000 orbit around the earth with a fresh type of celebration – a Snapchat party. Commander Tim Kopra snapped planet earth from the International Space Station, showcasing everything from culinary tricks to air-born acrobatics.

Oh, and we the earthlings got to witness 16 sunrises in 24 hours. Wowza, Earth! You’re a lucky gal!

Outlets worldwide have covered NASA’s hip move, which sparks conversation for the rest of us still on planet earth. For restaurants and chefs teetering on the brink of Snapchat, nibble on this food for thought:

Why Bother With Snapchat?

Targets the Elusive Younger Audience: For restaurants catering to millennials, Snapchat offers The Promised Land; nearly 77 percent of college students use it daily, and more than half of Snapchat users are under the age of 25 years.

Rekindles One-on-One Engagement: Restaurant professionals fondly remember the hay days when email comprised an effective direct marketing strategy. Poof! Diners received customized event and menu information straight to their (non-spam) inboxes! Amid today’s clutter of messaging, Snapchat offers a new tool for honest-to-goodness one-on-one engagement. Restaurants and chefs can send personal snaps to their followers.

Bypasses the Formality: Instagram, initially intended to share the “instantaneous” moments of life, has transformed to feature a highly filtered showcase of staged photos. Snapchat begins to fill the gap left by other evolving social media channels. Not only is formality not necessary, it’s shunned. Snapchat users expect — nay, demand — raw footage that rekindles the personal, “behind-the-scenes” sense of exclusivity craved by millennials.

How Should You Use Snapchat?

Offer Clever Coupons: Post discounts that followers can screenshot and present for a limited offer. For an extra boost of viral, encourage your followers to share with a friend, and if both customers cash in the coupon, they receive an additional sum-sum!

Demo something new! Rolling out a new menu item? Debuting a fresh recipe? Appeal to your audience’s desire for exclusivity by providing a live preview prior to launch. Score bonus points by showing your staff’s personality. Does the chef indulge in a guilty snack before experimenting with recipes to boost creativity? Honest editorial comments garner attention, as evidenced partly by DJ Khaled’s famous Lost at Sea Snapchat story.

Promote Your Next Event: If you’re launching a special dinner or hosting a partnering chef, whet your followers’ palates with a preview of the menu or dishes. Post a light-hearted interview with staff or guest chefs, or share a late-night prep session for the big event. Bonus points: craft your own on-demand Snapchat geofilters, like IHOP.

Just a few ideas to get you snapping! Looking to boost the rest of your social media as well? Check out our tips on crafting Facebook ads for restaurants.

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Ramp Up Your Restaurant

Ramp Up Your Restaurant

May 11, 2016January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PRfood marketing, ramps, restaurant marketing, Restaurant PR, the secret ingredient

It’s like a secret club. Foodies scour menus for this en vogue ingredient every spring. Popular restaurants — from fine dining to hipster joints — use ramps to garnish soups, zest salads, stuff pastas and even muddle into cocktails. Il Palio, a Clairemont client, underscores its menu with these foraged, onion-like greens that seem to be the leprechaun of spring ingredients. Catch them while you can!

So what gives ramps the edge?

It’s the secret ingredient factor. Ramps provide a sense of culinary elitism, a phenomenon that extends back to basic supply and demand economics. Ramps are rare not only because they’re seasonal but also because they’re foraged; suppliers must discover them, not cultivate them.

Jed Portman, an editor of Garden and Gun, shows off his own recently foraged ramps on Instagram.
Jed Portman, an editor of Garden and Gun, shows off his own ramps on Instagram.

Ramps pack a punch, too. Bon Appetit warns home cooks to prepare their palates. The intense, garlicky aroma can linger around the house for days. Memorable and distinct, ramps also offer a plethora of versatile applications. Venture beyond slicing and dicing for salads. Try deep frying it, Epicurious suggests.

These factors create a sense of urgency that launches ramps to the top of every foodie’s bucket list. Regardless if ramps are actually on your menu, chefs, restauranteurs and culinary marketers can glean a tidbit from this ingredient’s unexpected stardom.

What is your restaurant’s “secret ingredient?” Perhaps you feature a rare item, or perhaps your chef offers an intriguing twist on standard fare. And while culinary specialties are certainly a defining highlight, your hallmark may not be a specific ingredient or even a style of cooking. Explore your atmosphere, your service and your staff’s personality. Anyone remember Ed Debevic’s? Its infamy lives through its service — or lack thereof — rather than its cuisine. And that works well for its marketing persona!

Now that you’ve defined your hallmark, find out tips to name your restaurant or new menu item!

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Go On. Be Cheesy.

Go On. Be Cheesy.

April 28, 2016January 31, 2023 Cherith AndesBlog, Marketing, Restaurant PR + Hospitality PRbranding, cheese, food pr, Food Trends, restaurant marketing, Restaurant PR1 Comment on Go On. Be Cheesy.

I’ve been astounded by the recent surge of articles and posts highlighting one of my favorite indulgences: cheese. Raclette NYC’s “melted wheel of cheese” video has circulated through my Instagram feed more than once, matched in popularity perhaps only by the video of pasta made in a cheese wheel. The New York Times, Food and Wine, Cooking Light and Tasting Table have all featured this superstar ingredient within the last 24 hours.

Courtesy of Foodiggity.com
Courtesy of Foodiggity.com

And what’s up with the rainbow grilled cheese? I’m not sure if I’m about to eat a sandwich or a patty of melted skittles.

And yet fans worldwide profess a lifelong loyalty to this ingredient, evident from the grocery cart to the Instagram account. Cheese has mastered some secret to success that if emulated could transform us into famous marketers, writers, chefs, accountants, friends and general human beings. Here are two traits that struck me.

  • Versatility. Compare the casual warmth of an after-school grilled cheese to the complex sophistication of a French fromage board. Cheese has served as a melted dip, a salad topping and a main course; it has been shaped into balls, fried into crispy straws, whipped into waffles and concocted into cosmetic face masks.
  • Individuality. Despite more than 1,800 listed types on Cheese.com, no two are alike. Each boasts a distinct flavor profile, from the nutty grassiness of Roquefort to Taleggio, which SeriousEats describes as “rich, buttery, meaty, feet.” Feet. Quite specific and infinitely memorable!

Ah, the lessons we can learn from food. Versatility and specificity, applied to any field, can strengthen market messaging, build brand affinity and even develop new customer demographics. Bottom line?

It’s ok to be a little cheesy now and then.

Feeling snackish? Check out Clairemont’s favorite healthy recipes.

Thanks to Felicia Perry for our cheesy cover image.

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