Tag: Public Relations

Trends Tuesday: How Young is too Young for Children to Start Using Tablets?

Tracy LathanBlog, Public Relations, Trends,

I have to admit, as a mom of two young children I often feel guilty for handing my kids the iPad so I can unload the dishwasher or respond to a few e-mails. Turns out I might be making them smarter!

According to this recent study featured on The Today Show from the University of London, tablets should be a part of a baby’s world from birth. The study claims that babies and young toddlers learn numbers faster when interacting with the screen.

These findings are contradictory to what the American Academy of Pediatrics has been telling us, which is no “screen time” for children under two. (But honestly, don’t we all we fib on the well visit form when asked how much screen time?)

As a PR person and certified Apple junkie, my MacBook, iPad and iPhone are a part of my daily life. My children see me using them and, naturally, want to use them, too. While I do set limits, I think there are benefits to introducing them to technology early. I have researched and downloaded several learning based apps, and I am convinced that it was Elmo who taught my son his ABC’s, not me.

The reality is that these devices and other technology will always be a part of this next generation’s daily life. They will be expected to use them early on, possibly as early as elementary school, and isn’t it our job as parents to be preparing our children for the real world?

While I can’t say I agree with ditching books in favor of the iPad, or introducing babies to them before they can hold their heads up, this study certainly creates a debate around the possible benefits of exposure to these devices at a young age.

Tell us what you think…should babies be using tablets?

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Snapchat: From Nudes to Suits

Clairemont InternBlog, Public Relations, Social Media + Influencer Engagement, , , , , , ,

Editor’s Note: Blog written by our fabulous intern, Caroline Ellis.

When Snapchat was established almost four years ago, the premise was simple: correspond with friends via photos that last up to 10 seconds before they disappear. This type of technology has given social media a kind of impermanence discussed by Nathan Jurgenson in a post published on Snapchat’s blog.

Temporary Content: A New Side to Social Media

Snapchat introduced a concept known as “temporary social media.” Though a revolutionary approach, this idea also opened the doors for a more risqué use of the app, replacing the potential with an inappropriate stigma. In addition to the reputation Snapchat gained, there was that pesky little hack revealing that users’ photos were not deleted forever after 10 seconds, but instead these photos could be saved by friends unbeknownst to the users and uploaded online.

No longer was the reputation simply hearsay, but now consumers were legitimately concerned. Snapchat had to act quickly and effectively to restore its image. Over the course of its four-year run, Snapchat has evolved from a “sexting” app to business and lifestyle tool. Snapchat has foregone any illusion that users are unable to capture images, now alerting consumers when a friend takes a screen shot of their photo.

Stories: The Personal Side

The My Story feature, added in October of 2013, allowed users to share clips from their days with their friends. Disappearing after 24 hours, the My Story feature invited creativity with a literal day-to-day look at someone’s life. My Story created an environment where celebrities could enter the Snapchat world and allow their fans to see a personal and informal side of their lives.

Snapchat has become much more than a “selfie” app. In August of 2014 Snapchat launched Our Story— an expansion building off of the My Story foundation. This was the first time that users could see photos and videos from strangers around the world on their My Story feed. The premise of Our Story is to invite the collaboration of the Snapchat community in a particular part of the world to provide a glimpse into its daily life. Originally launched for the Electric Daisy Carnival, the feature allowed festival goers to upload their snaps for anyone to see. Snapchat’s next step was to expand to college campuses, establishing the application’s target demographic.

Discover: The Business Side

As Snapchat continues to evolve, the question becomes how they can appeal to a more professional audience as opposed to “selfie-obsessed teenagers?” The answer came in January when Snapchat introduced Discover. This addition to Snapchat allowed corporations–including the likes of Yahoo!, People, National Geographic, CNN and ESPN–to create interactive daily stories. The debut of this new feature allows users to stay updated with the latest headlines, scores and fashion trends all in the same place.

Of course the next factor in the equation is how small businesses can effectively use Snapchat. Perhaps it will come by way of the My Story feature with businesses using it to give clients a look into their everyday work lives. Maybe one day Our Story will showcase young professionals working in different cities around the world or will feature local businesses.

The future for Snapchat and small business is unsure, but one thing is certain: Snapchat has proven that it knows no limits, and this limitless mindset is what keeps it exciting.

Now it’s your turn.

Would you consider Snapchat as part of your marketing plan?

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“The Loss of Your Pet has Touched Us All”

Sarah HattmanBlog, Copy Cat, Public Relations, , , , 1 Comment on “The Loss of Your Pet has Touched Us All”

On March 13, 2015 I said a final farewell to my sweet Jack Russell Terrier, Piper, after 13 years together. The sad goodbye actually started months earlier, on December 20, when I received a call from the vet and learned that she had transitional cell carcinoma – bladder cancer. The prognosis was grim to say the least. I was told she had only weeks to live and that I should prepare myself to make the decision to have her euthanized.

From the moment I received the phone call, I vowed to love Piper as much as I could and to make her as comfortable as possible for as long as I could. We spent a weekend at her favorite place, Holden Beach, visited all her favorite parks and trails and took extra long walks daily. I also let her eat all the human food she could stomach – including rib bones.

I’m not sure if it is was all the love she was being showered with, or simply her tenacious nature, but she had more than a couple of good weeks; she had a couple of good months. However, in early March I started noticing signs that let me know the cancer was progressing and I came to the realization that she was in a lot more pain than I wanted to admit. The end was quickly approaching, and I would have to make the one decision I hoped I would ever have to make.

But how could I be expected to make this decision? Piper and I had been through so much together including 11 moves – two of which were cross country and she was in my lap both times for all 3,500 miles –  four jobs, two careers. Not only that, she was always the one who consoled me when I was sad or calmed me down during times of high stress. She was my constant companion, and I could not imagine life without her.

Throughout the process, I was in touch with Dr. Maria Glover at Kildaire Animal Medial Hospital. She and I spoke on a regular basis as I updated her on Piper’s situation and proceeded to ask her a ton a questions. On more than one occasion she told me that I knew Piper better than anyone and I would know when it was time to put her to sleep. I never thought it would happen, but it turned out Dr. Glover was right. After many good days and bad days with Piper, I was suddenly aware that I was being selfish and Piper was suffering.

My husband and I were with her in her final moments, and I wanted to make sure she knew how much we loved her and that I was grateful for the all the joy she had given me throughout the years. I hugged and kissed her, told her she was a great dog and that I would never forget her.

In the days that followed I was overwhelmed with texts, phone calls and sympathy cards. However, it was the card I received from Dr. Glover and her colleagues that moved me to tears. On the outside it simply read, “With Sincere Sympathy,” but when I opened it up I could hardly believe my eyes. Not only had 13 people written a heart felt note, but a separate card was enclosed informing me that Kildaire Animal Medical Center had made a monetary donation to the Andrew Davis Memorial Fund in memory of Piper.

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A portion of the card reads, “The loss of your pet has touched us all greatly.” While I knew they all cared about Piper, this line really stood out to me. As I continued reading, it became evident just how moved they were by the loss of Piper. The Andrew Davis Memorial Fund is set up to help low-income families pay for basic services as well as emergency procedures.

This simple, yet extraordinary gesture was completely unexpected, but greatly appreciated. While I continue to miss Piper each and every day, knowing the donation made in her memory is helping others experience the joy of having a pet brings a smile to my face.

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What Does a PR Agency Do? The Design Network

Tracy LathanBlog, Case Studies, Furniture PR,

Photo from thedesignnetwork.com

Furnitureland South is widely known as a top furniture destination in the Southeast. In April 2013, Furnitureland South executives Jason and Jeff Harris launched The Design Network, a broadband, all-screens network that aligns the best designers, architects and home enthusiasts to offer instructional and entertaining videos about home design and fashion. In just one year’s time, The Design Network garnered more than a million page views and approximately 10,000 subscribers. Due to this success, the decision was made that on April 1, 2014 The Design Network would make its debut on its own channel on Time Warner Cable in the Piedmont region of North Carolina.

The new Time Warner Cable partnership was a milestone for The Design Network and Furnitureland South. As such, Furnitureland South retained Clairemont Communications for media relations support surrounding the announcement of the launch. We established the objectives as follows:

  1. Build awareness of the new Design Network channel on Time Warner Cable in the Triad by securing placements in at least three top Triad area local media outlets.
  2. Build industry awareness of Furnitureland South and The Design Network by securing placement in at least one furniture trade outlet.

With a tight budget and quick turn around time, we devised a focused media outreach strategy to determine proper timing and pitch targets. Since the cable channel was scheduled to launch on April 1, it was determined the news announcement would coincide and be made that same day. We established our goals and objectives and created our media target list, which included local triad media (TV and print), trade media and design industry bloggers/influencers.

Once the targets were determined, we crafted a news release announcing the new Design Network channel. On the morning of April 1, we kicked off the campaign by reaching out to our media targets with personal calls to pitch the story. We also complemented our pitching efforts by posting the news release on Business Wire. The response was impressive, thus we spent a great deal of time in the days that followed scheduling and facilitating interviews with Furnitureland South representatives and key media contacts, including The Triad Business Journal and the Tomorrow Will be Televised radio program based in New York.

The media relations campaign was a success. We secured placements in three top local papers (Triad Business Journal, Greensboro News & Record, High Point Enterprise), a national online radio program and one top industry trade magazine. Additionally, the Business Wire release was viewed more than 1,700 times and the news was tweeted almost 21 times by a variety of Twitter accounts. Most importantly, traffic to The Design Network website increased, which the client attributed to the buzz about the new channel on Time Warner Cable.

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InSpire to Go Digital in 2015

Sarah HattmanAwards, Blog, Professional Development, Trends, , , , ,

We live in a digital world. The movies we watch, the music we listen to and the pictures and videos we take are all in digital form. For some of us, even the books we read are digital. As of 2015, I am happy to say that the the NCPRSA InSpire Awards are also digital.

Looking back, especially after writing the above paragraph, it’s hard to believe the decision was a tough one for me as the awards chair. I kept asking myself, “Will people accept or reject the format change? Is this really the year to make the switch?” But perhaps the biggest question I had was, “What about the thud factor?”

That’s right the thud factor. Having been involved in PRSA awards for several years – writing, submitting and judging entries – I know that there’s something impressive about flipping though an award binder that is stacked full of evidence of the entrant’s hard work and dedication. These binders make a loud thud when dropped on a table.

However, knowing that many other awards submissions are strictly online and the fact that the transition to digital was inevitable, I simply could not justify putting off the switch another year. Aside from just making the decision to make the switch to a digital format, I promised myself that I was going to stick to it. There would be no regrets, no matter what happened. And just think about all the paper we would save!

We are now a third of the way through the process and I’m excited to say that it has been smooth and easy – so far. Sure, I fielded many, many questions about the format and offered my advice on best practices when solicited. On the day of the final deadline, I thought my phone might never stop ringing as the calls came in back-to-back as the clock inched closer to the cutoff time for submissions. But, much to my surprise, no one challenged the format or the submission process.

Then it came time to sort through all 86 entries, organize them by category and enter them into a spreadsheet for the judging chapter. I found this step to be the most challenging, and ironically it had nothing to do with the digital format. In terms of format, it made the process of sending the entries to the PRSA Sierra Nevada Chapter for judging much easier. I did not have the challenge of boxing up all the entries or  lugging them the post office for shipping. There is also the fact that it was more cost effective to share a link with the judges as opposed to ship them.

It might be too soon to say with 100 percent certainty, but I think the digital switch has been a success. I invite you to attend this year’s banquet on May 12 and ask me after the awards are handed out to the winners!

 

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