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Tag: Triangle PR

PR People: Elizabeth Poindexter

PR People: Elizabeth Poindexter

May 12, 2017January 31, 2023 Sarah HattmanBlog, PR People, Public Relationsbroadcast journalism, donor relations, earned media, PR, Public Relations, Triangle PR, UNC, UNC Health Care

Elizabeth Poindexter

Job title and function: I am the director of communications for the UNC School of Medicine’s Department of Allied Health Sciences, a position I’ve held since October 2015. Our department is fairly complex. It houses seven different programs (including physical therapy, occupational therapy and speech-language pathology), in addition to several other programs and centers. I plan our department’s internal and external communication efforts. Internal efforts include our departmental e-newsletter, internal communications alongside the UNC School of Medicine and UNC Health Care, clinic updates and donor relations. Externally, we promote our students, faculty and staff in a variety of different settings, including through earned media and owned media outlets.

Most rewarding thing about working in PR today: For me, promoting meaningful work is the most rewarding part of working in PR. Even though our department’s work is complex, I love distilling that work into meaningful stories that are easy to relate to for an outside audience. Not everyone knows about Allied Health, but almost everyone knows someone who has worked with a therapist or clinician regardless of the discipline. Forming a connection in someone’s mind between our work and how it relates to them is very rewarding, whether we are communicating with potential students, donors, faculty members or others. Similarly, with my background in broadcast journalism, it is rewarding to continue to do that type of work through different avenues, and I love having a more tailored, fine-tuned message to constantly promote.

Craziest/most challenging thing you’ve done in PR: One adjustment I made in my current role included re-evaluating how my degree in journalism could still be a strong suit in the world of PR. There are several aspects I’ve carried over: the ability to write well, working on deadlines and interview skills. Other skills, such as maintaining objectivity, are an example of something I’ve had to occasionally reconsider. At the end of the day, I work to put our department’s best interests at the forefront of our communication and don’t necessarily approach that work as I would have in the newsroom.

Advice for new PR pros: If you haven’t worked in journalism or learned about it, you should! That is the one piece of advice I constantly repeat. My time in the newsroom definitely helped me understand what it is really like to work alongside PR professionals, and it also motivated me to do a good job once I transitioned into PR. I also recommend continuing to learn about new skills or ideas as the landscape of PR and communication changes; good PR doesn’t always mean a well-crafted press release.

Are you interested in being featured in “PR People?” Send us a message on Facebook to share your story!

Sarah Hattman, APR is president-elect for the North Carolina chapter of Public Relations Society of America and has been working in PR since she left television news. She grew up in North Carolina and was excited to move back to her home state in 2012 and then join Clairemont Communications, a Raleigh PR agency. 
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Il Palio, Siena Hotel Hire Clairemont

Il Palio, Siena Hotel Hire Clairemont

August 12, 2015January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRhospitality PR, hotel PR, il palio, italian restaurant, Raleigh PR Agency, Restaurant PR, the siena hotel, Triangle PR

Raleigh PR Agency Represents Top Autograph Collection Hotel in the Americas

Clairemont Communications, a full-service public relations agency with a focus on blending traditional communications and social media, has been named agency of record for Il Palio and The Siena Hotel Autograph Collection, the Triangle’s longest-standing AAA-rated Four Diamond restaurant and hotel.

Located in Chapel Hill, N.C., The Siena Hotel selected Clairemont to devise a long-term public relations strategy and spearhead communications during a major renovation to Il Palio, the boutique hotel’s premiere Italian restaurant. The Siena recently secured the Hotel of the Year Award for the Autograph Collection in the Americas by Marriott International.

“As we revitalize our classic ambience to showcase our modern feel, we understand the challenges of commanding the attention of fresh audiences,” said Anthony Carey, general manager, The Siena Hotel. “With a proven track record of creating award-winning PR campaigns, Clairemont is the ideal choice to escort us through this next phase of growth.”

Teddy Diggs, executive chef, Il Palio
Teddy Diggs, executive chef, Il Palio

Clairemont will work with The Siena Hotel executive team to unveil new features of Il Palio, the hotel’s Italian restaurant, including a structural overhaul by New City Design. Culinary innovations, led by acclaimed Chef Teddy Diggs, will include a custom-designed wood-fired grill—one of the few in the Triangle region—a chef’s table and an open kitchen. Upon re-opening in September, Chef Diggs will debut an expanded menu designed to highlight regional Italian cooking and reflect discoveries from his culinary tour of Italy, such as hand-made pastas and simple, rustic flavors expertly crafted with the wood-fired grill.

“We’re honored to work with The Siena Hotel to reintroduce Il Palio to its loyal customer base as well as to open the doors to a new generation of diners and foodies in the Triangle,” said Dana Hughens, chief executive officer, Clairemont Communications.

Clairemont Communications, has provided strategic public relations counsel for a variety of award-winning clients, including restaurants such as PDQ, T.MAC and Grounds Café. Additionally, Clairemont’s experience spans a range of industries, from real estate with Newland Communities and education with Kenan-Flagner School of Business to furniture and home interiors with clients such as FurnitureLand South, Thomasville Furniture and Drexel-Heritage. Clairemont’s campaigns have garnered 106 industry awards from the North Carolina Public Relations Society of America (NCPRSA) and Raleigh Public Relations Society (RPRS), recognizing strategic excellence in social media, media relations, community relations and event marketing in just five years.

Inspired by the beauty of Italy and located in Chapel Hill, N.C., The Siena Hotel is the premiere Autograph Collection Marriott hotel in the Americas. As the Triangle’s longest-standing AAA-rated Four Diamond hotel, The Siena offers an elegant European escape with 79 luxury rooms, 4,000 square feet of special event space and unparalleled onsite dining at renowned Il Palio restaurant. Legendary hospitality and elegant European architecture coupled with innovative services has earned The Siena the Hotel of the Year Award for the Autograph Collection in the Americas by Marriott International. The Siena Hotel is nestled just 1.5 miles from the heart of Chapel Hill with a convenient 15-minute drive to RDU International Airport, Duke University and the Research Triangle Park. For more information or to make reservations, visit www.thesienahotel.com or call 800-223-7379.

Il Palio is an award-winning Italian dining destination in Chapel Hill, N.C. and the premiere restaurant of The Siena Hotel Autograph Collection. Consistently awarded Four Diamonds by AAA and acclaimed by Conde’ Nast, Il Palio marries the traditional flavors of Italy with a casual elegance that showcases the culinary roots of rustic Italian cooking. Il Palio features wine from Italy’s 21 regions and vintifications produced in every corner of the Italian Peninsula, a selection that earned Wine Spectator’s Award of Excellence. Executive Chef Teddy Diggs brings robust training from the Culinary Institute of America along with rich national experience, including appointments in the Washington D.C. dining spotlight and tenure at Martha’s Vineyard. Il Palio offers breakfast, lunch and dinner Monday through Sunday with a special brunch on Sundays. For more information, visit www.sienahotel.com/il-palio or call 800-223-7379.

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InSpire to Go Digital in 2015

InSpire to Go Digital in 2015

April 7, 2015January 31, 2023 Sarah HattmanAwards, Blog, Professional Development, Trendsawards, digital, Inspire, NCPRSA, Public Relations, Triangle PR

We live in a digital world. The movies we watch, the music we listen to and the pictures and videos we take are all in digital form. For some of us, even the books we read are digital. As of 2015, I am happy to say that the the NCPRSA InSpire Awards are also digital.

Looking back, especially after writing the above paragraph, it’s hard to believe the decision was a tough one for me as the awards chair. I kept asking myself, “Will people accept or reject the format change? Is this really the year to make the switch?” But perhaps the biggest question I had was, “What about the thud factor?”

That’s right the thud factor. Having been involved in PRSA awards for several years – writing, submitting and judging entries – I know that there’s something impressive about flipping though an award binder that is stacked full of evidence of the entrant’s hard work and dedication. These binders make a loud thud when dropped on a table.

However, knowing that many other awards submissions are strictly online and the fact that the transition to digital was inevitable, I simply could not justify putting off the switch another year. Aside from just making the decision to make the switch to a digital format, I promised myself that I was going to stick to it. There would be no regrets, no matter what happened. And just think about all the paper we would save!

We are now a third of the way through the process and I’m excited to say that it has been smooth and easy – so far. Sure, I fielded many, many questions about the format and offered my advice on best practices when solicited. On the day of the final deadline, I thought my phone might never stop ringing as the calls came in back-to-back as the clock inched closer to the cutoff time for submissions. But, much to my surprise, no one challenged the format or the submission process.

Then it came time to sort through all 86 entries, organize them by category and enter them into a spreadsheet for the judging chapter. I found this step to be the most challenging, and ironically it had nothing to do with the digital format. In terms of format, it made the process of sending the entries to the PRSA Sierra Nevada Chapter for judging much easier. I did not have the challenge of boxing up all the entries or  lugging them the post office for shipping. There is also the fact that it was more cost effective to share a link with the judges as opposed to ship them.

It might be too soon to say with 100 percent certainty, but I think the digital switch has been a success. I invite you to attend this year’s banquet on May 12 and ask me after the awards are handed out to the winners!

 

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clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
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