Social Media Audit for UNC’s Kenan-Flagler

By Posted in - Clairemont Client News & Marketing & Public Relations & Social Media + Influencer Engagement on December 1st, 2010

Today we excitedly announced a social media audit and analysis project that we completed earlier this year for The University of North Carolina’s Kenan-Flagler Business School. Joining forces with our friends at Addressable Media, we assessed the school’s existing social media efforts and made next-step recommendations. What a great assignment! Here’s the release we issued this morning that has more details:

UNC Kenan-Flagler Social Media Audit Conducted by Clairemont Communications

–Clairemont, Addressable Media Joined Forces to Make Phase Two Recommendations–

Raleigh, N.C. – December 1, 2010 – Clairemont Communications has completed a social media audit for The University of North Carolina’s Kenan-Flagler Business School.

Clairemont, a public relations agency with a focus on blending traditional communications and social media, partnered with Addressable Media, a leading digital communications firm. The project team conducted an analysis of the social media effectiveness of UNC Kenan-Flagler and its direct U.S. competitors. Considerations included traffic and content, viral scoring, social media mention, share of voice, sentiment, email effectiveness and traffic generated from third-party sources.

“UNC Kenan-Flagler had established a strong social networking presence, as part of phase one of our social media strategy,” said Heather Havenstein, director of public relations and new media, UNC Kenan-Flagler. “The recommendations made by Clairemont Communications and Addressable Media are allowing us to further engage key audiences including students, perspective students, alumni and donors as part of our phase two outreach.”

“Smart social media strategies involve clearly-defined objectives and a method for measuring effectiveness so that the efforts support the broader communications goals,” said Dana Hughens, chief executive officer, Clairemont Communications. “Conducting the social media audit for UNC Kenan-Flagler’s Business School was such a rewarding project because its social media presence is part of a larger, comprehensive communications plan.”

Clairemont Communications devises communications strategies that utilize both traditional and emerging forms of communications to help clients achieve business objectives and improve the bottom line by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.



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