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Tag: Pinterest

My First 30 Days at a Raleigh PR Agency: Day 20

June 26, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Marketing, Social Media + Influencer Engagemententry-level PR job, entry-level PR position, Pinterest, PR, Public Relations, Raleigh PR Agency, Social Media1 Comment on My First 30 Days at a Raleigh PR Agency: Day 20

I love Pinterest, and this infographic from a recent PR Daily article was too good not to share. Did you know that by the end of the year, Pinterest will contribute roughly 40 percent of all social media driven purchases (Facebook will control about 60 percent, and Twitter will become virtually insignificant.), or that buyers from Pinterest are 10 percent more likely to purchase and will spend, on average, 10 percent more than users from other social media sites?

With Pinterest’s popularity still on the rise, and its future still unknown (especially in regards to advertising), we are keeping a close eye on the pinning site here at Clairemont, because numbers like these are hard to ignore! This infographic from PR Daily gives a great breakdown of Pinterest’s current, and possibly future, clout, and reinforces that Pinterest really is a site to continue to watch.

 

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How Pinterest Should Influence Your Marketing Spend: 3 Tips

May 17, 2012January 31, 2023 Dana PhelpsBlog, Social Media + Influencer EngagementConsumer Agency, Pinterest, Raleigh PR Agency, Social Media Agency10 Comments on How Pinterest Should Influence Your Marketing Spend: 3 Tips

If you’ve heard of Pinterest, you probably already know it is one of the fastest growing social networks. I think the only thing that is growing at a faster rate is the number of blog posts on all the whizbang things you can do as a Pinterest user. Don’t get me wrong, I love using Pinterest for fun and reading lists of Pinterest tips. Even more fun? Figuring out how to use it for business.

Isn’t that still the big question for those of us in PR, marketing and social media? How should my business be using Pinterest? Or maybe you are asking it this way: how does Pinterest fit into my marketing plan? Or maybe even…what is the value of Pinterest? If you are looking for information on what Pinterest is, how to set up a Pinterest account or how to use Pinterest, this post is not it. (I suggest reading Pinterest 101 and the other sections on the Pinterest Help page.)

The point of this Pinterest post is to take a step back and think about a few things companies can do to harness the power of all those people who have already gone cuckoo for Cocoa Puffs over Pinterest. These three tips are based on the work we’ve been doing with our clients that I suspect apply to all or most organizations.

The Prada sunglasses I pinned from the Nordstrom website.

  1. Before you think about pinning, think about others pinning you. If you’re already pinning and haven’t checked to make sure that images from your company’s website can be pinned, stop reading and do it now. This is particularly important if you sell a product and have product photography. As an example, I recently pinned a photo of Prada sunglasses I was considering as a splurge purchase after trying them on but leaving them behind at Nordstrom. Still thinking about the designer shades the next day, I found them online and decide to see what my friends thought by pinning the image directly from the Nordstrom website. With more than 313 repins and 116 likes, I kinda have to think I’m not the only one who is thinking about clicking the order button. The tip: make sure your website is Pinterest friendly so that pinners can pin images that link directly to your website. Tools such as Flash and website photo galleries that might have given your website umph just last year might not work for Pinterest. Talk with your web designer or IT manager about the cost of making these changes and make it a priority in your overall marketing spend. Continue reading “How Pinterest Should Influence Your Marketing Spend: 3 Tips”
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More Monday: Are You Briar Chapel’s Best Buddy?

March 5, 2012January 31, 2023 Josephine ButlerBlog, Social Media + Influencer EngagementBest Buddy Contest, Blog, Briar Chapel, Buddy Scooter, Facebook, green community, Pinterest, Social Media, sweepstakes, Twitter

Our client Briar Chapel, the Triangle’s largest green community, just launched its Best Buddy Contest, and we’ve got one question: are you up to the challenge? We’ve spent the past several months working closely with the Briar Chapel team to develop this contest, and during the process, we helped to chose what we think is an incredibly awesome, green-thinking prize — a Buddy Scooter. So let us ask you again. Are you up to the challenge?

Here’s a little more about the contest straight from the Briar Chapel blog.

Are You Briar Chapel’s Best Buddy?

BUDDY SCOOTER Photo - Wikipedia Public Image
The big prize: a Buddy Scooter!

With Earth Day fast approaching, we at Briar Chapel want to pay tribute to Mother Earth by hosting a fun contest, open to all of our friends, in the hopes of finding our #bcBestBuddy. What makes someone our best buddy, you might ask.  The way we at Briar Chapel see it, it’s someone who loves our brand, our community and living a green lifestyle, and makes an effort to share this information through their various social networking outlets. For example, do you read our blog or Facebook page and comment? Do you “check in” to various spots around the neighborhood using Foursquare? What about our events – Did you attend our Pepper Festival and tweetpic photos? While these are just a few examples, you get the idea!

If you partake in things of this nature, Briar Chapel wants to reward you with our “Best Buddy Contest,” beginning March 2 and ending April 15, 2012, with the grand prize winner being announced on April 21 at our Earth Day event.  Each week, participants will have the opportunity to earn a maximum of 50 points through various tasks. While we will give you specific opportunities to earn 25 points each week, which are mandatory, the other 25 are up to you to acquire through the many methods we’ve laid out below. We will reward the Buddy with the most points each week with cool gifts (iTunes cards, certificates to local restaurants, gas cards, etc.), and our Grand Prize winner will win a “Buddy” scooter, similar to the one pictured. Interested? Keep reading to find out how to enter.

How to Play:
Over the next 45 days, we will post a series of weekly blogs that will ask you to do specific things: ex. We may ask you to visit the community and check in on FourSquare @ the Dog Park, or you could be asked to retweet an announcement about an upcoming event or upload a Photo to Facebook of your favorite kitchen at Briar Chapel.

We will monitor all that is happening via social media networks and will allocate points based upon what you guys do.   There are multiple social media networks that Participants can use to obtain points.  Below is a list of the activities that are recognized to obtain points:

Facebook:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

Twitter:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home  and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

YouTube:

Points Allocated Participant’s YouTube Activity
25 points Participant uploads an original video.  In order to be eligible, “Briar Chapel Best Buddy” must clearly be in the title. One (1) additional point will be given for each view. One (1) additional point will be given for each “like”. Two (2) additional points will be given for each comment.
5 points Participant subscribes to the Briar Chapel Community on YouTube.

Blogs:

Points Allocated Participant’s Blog Activity
15 points Participant creates a blog post on their personal blog for “Why I am Briar Chapel’s Best Buddy.” One (1) additional point is given for each comment.
1 point Participant comments on Briar Chapel blog entry.

Pinterest:

Points Allocated Participant’s Pinterest Activity
2 points Participant uploads a photo of a Briar Chapel home, amenity or green feature. The name “Briar Chapel” must appear in the title.
1 point Participant re-pins a Briar Chapel photo.
1 point Participant “likes” a Briar Chapel photo.

FourSquare:

Points Allocated Participant’s FourSquare Activity
10 points Check-in at one of the designated Briar Chapel check-in places.

Green Community Activities:

Points Allocated Participant’s Activity
Up to 30 points Fanfare: anything a participant does that is deemed “fanfare worthy” at the discretion of the Briar Chapel team. Fanfare will be judged based on the quality and creativity of the content.
2 points “The Integration Factor”: Cross platform posts on Briar Chapel Facebook page (i.e. Fan creates a YouTube video and then posts a link to the video on the Briar Chapel Facebook page; these points will be rewarded in addition to points for the post.)
1 point Participant likes the Abundance Foundation on Facebook
1 point Participant likes the Triangle Off-Road Cyclist (TORC) page on Facebook
1 point Participant follows the Abundance Foundation on Twitter.

To enter and start playing, click here.  Entry forms also available during this contest period at the Briar Chapel Information Center, 16 Windy Knoll Circle, Chapel Hill.

View Official Contest Rules and Regulations.

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Trick Out Your Pinterest Board

February 27, 2012January 31, 2023 Dana PhelpsBlog, Social Media + Influencer EngagementClairemont Communications, Mashable, Pinterest, Social Media2 Comments on Trick Out Your Pinterest Board

This More Monday post brought to you by Clairemont intern, Margot Horgan. As an early adopter and prolific user of Pinterest, today Margot tells us what more we can do with our Pinterest boards. Fun stuff!

As more uses for Pinterest emerge, Mashable recently gave its readers a quick tutorial on how Pinterest users can trick out their boards. By taking a photo and cutting it up into nine different squares, users can create a mosaic-like effect on their boards. For more instructions on how to “hack” your boards, check out this article. Below, we have posted some of our favorite Pinterest hacks from business and social users that were uploaded to Mashable.

User Tyler Cheese hacked his boards to create a Pinterest resume, with different boards for his education, experience and portfolio. What does everyone think? Would you create a Pinterest resume?

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Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
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This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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