Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: Green

What Does A PR Agency Do? Wendell Falls Grand Opening

What Does A PR Agency Do? Wendell Falls Grand Opening

December 21, 2015July 15, 2022 Jasmin SessomsBlog, Case Studies, Real Estate PRaward winning PR, Green, New Home Community, Newland Communities, Raleigh PR Agency, real estate PR, wendell fallsLeave a Comment on What Does A PR Agency Do? Wendell Falls Grand Opening

Ponies and rickshaws and bluegrass, oh my! On May 16, 2015, Wendell Falls, a new-home community in Wendell, N.C., hosted its grand opening celebration, a southern-style affair featuring homebuilder models, bands, food, family activities and the unveiling of the all-new Grounds Café. Wendell Falls turned to Clairemont to raise awareness about the grand opening activities and reach the target homebuyer demographic through a series of coordinated pitches and creative invitations.

The Pitch

As part of the outreach, Clairemont connected with a variety of regional and local media outlets through targeted pitches to pique the interest of contacts, garner coverage and secure onsite visits to Wendell Falls. Clairemont brainstormed “out-of-the-box” angles beyond home construction, highlighting green features, holistic lifestyle options, parks and trails, family oriented amenities and the onsite Grounds Café—the city’s only coffee shop.

Screen Shot 2015-12-21 at 10.45.43 AM

Screen Shot 2015-12-21 at 10.47.54 AM

Screen Shot 2015-12-21 at 12.02.50 PM

Execution

– Coordinated Pitches: Media outlets received personalized pitches showcasing unexpected elements of Wendell Falls. For example, Clairemont worked with the daily newspaper’s features columnist to spotlight the custom-designed Asheville Playgrounds structure at Wendell Falls. The local city paper featured the community’s historic tobacco barn quilt while the home magazines received stories about Wendell Falls’ new ecoSelect green building program.

– Blogger Outreach: Clairemont sent VIP invitations to key bloggers and local media to attend a behind-the-scenes tour of the new home community in addition to grand opening. For example, mom bloggers received details highlighting the family friendly amenities and activities at the grand opening. Food bloggers were invited to taste the local coffee and DIY grilled-cheese bar at Grounds Café while beer experts were offered tidbits about the café’s craft brews.

– Media Materials: In addition to a news release, Clairemont provided a “pre-grand opening” prep kit for reporters that included sample tweets, feature photos and hashtags to share. Media guests who attended grand opening left with a “Taste of Wendell” media kit that included pool passes, gift cards to Grounds Café, information about Wendell Falls for future stories and an assortment of local Wendell goods.

Screen Shot 2015-12-21 at 11.33.30 AM

Screen Shot 2015-12-21 at 11.24.28 AMThe Results

The team secured coverage in several major media outlets, including stories in the Wake County and Eastern Wake News sections of the News & Observer, a front page story in the Sunday edition of the News & Observer, an article in New Homes & Ideas, double coverage in the WRAL What’s On Tap section and two segments on WNCN-TV.

Clairemont also secured articles with prominent lifestyle, parenting, food and beer bloggers, including Durham Foodie, Carolina Parent, The B Keeps Us Honest, NC Beer Guys and Triangle Food Guy. Additionally, we hosted representatives of WRAL, the News & Observer and the Triangle Business Journal onsite before and during the grand opening.

Want to learn more about Clairemont’s work in the real estate industry? Read our posts about real estate PR.

Read More
Pepping Up for Pepper Festival

Pepping Up for Pepper Festival

October 2, 2013July 15, 2022 Margot HorganBlog, Clairemont Client News, In Our Community6th Annual Pittsboro Pepper Festival, Briar Chapel, Food Festivals, Green, North Carolina Festivals, Pepper Festival, Sustainability, The Abundance FoundationLeave a Comment on Pepping Up for Pepper Festival

Here at Clairemont, we love supporting the local community, and what better way to do that than to attend the 6th Annual Pepper Festival, which celebrates sustainable agriculture, farmers, renewable energy and the creativity of the Piedmont’s chefs, brewers and artisans?

The Pepper Festival, sponsored by The Abundance Foundation and hosted by Briar Chapel (client), is the epitome of peppery-goodness and love of all things local. What started in 2008 as a small gathering of friends and family tasting Farmer Doug’s different varieties of sweet bell peppers has today evolved into an epicurean spectacle involving more than 30 food and beverage masters, local farmers, artists, entertainers and more.

0D3A0257

The only rule for Pepper Festival? Come hungry! With the purchase of a ticket, you’ll receive an endless supply of pepper-themed dishes from some of the Piedmont’s best chefs, like those from Herons at The Umstead Hotel & Spa, 518 West and La Residence (better known as La Rez to our Chapel Hill folk). Additionally, you’ll have the chance to sip pepper-infused brews and local beers and wines from Top of the Hill, Carolina Brewery and Benjamin Vineyards & Winery, among others.

Plus, you can listen to live music from three great local bands (Big Fat Gap, Loamlands and Steph Stewart and the Boyfriends) and visit interactive displays for kids and adults about local farms, renewable energy and the abundance of great local food in and around the Triangle.

So, come on out to test your taste buds and expand your palate on Sunday, Oct. 6 from 3 to 7 p.m. at Boulder Park in Briar Chapel, Chapel Hill, N.C. Tickets are available for $30 prior to the event or for $35 at the gate. Bonus: kids under 12 get in free!

0D3A0067

We hope you’ll come celebrate and support The Abundance Foundation and our local farmers while the whole family enjoys great food, live music and just some plain ole fashioned fun all around!  And, with the likes of the menu listed below, who could resist attending this delicious event?

MG_8030

Tasty Selections:

Cantina 18/18 Seaboard – Heritage Farms Pulled Pork Tostada with a sweet blocky bell pepper slaw and roasted jalapeno crema

518 West – Les trois Peppers: Humus, coulis and crostini

Angelina’s Kitchen – Roasted anaheim and poblano falafel and roasted sweet pepper hummus

Bean & Barrel – Spicy Smoked Pepper Chicken Gumbo

CCCC Natural Chef Culinary Program – Candied Pepper Meringue Cookies

City Tap Bar – Cornbread topped with fruit compote and Jalapeño whipped creme. Also serving a Pepper Pesto made with almonds, served on a corn chip.

Groundworkk/Following the Field – Habanero Bacon Brittle with a dollop of Hint-of-Ghost Maple Creme

Galloway Ridge – Peach & Habanero Jam, Raspberry/Pepper Jam & Hot Pepper Jelly

Glasshalfull – Pimento cheese crostini with pickled banana peppers and cherry pepper relish

Green Planet Catering – Sweet Potato Bisque w/Crispy Pork Belly and Pickled Peppers

Herons at The Umstead Hotel and Spa – Chilled Pepper Soup, Grilled NC Shrimp, Toasted Milk Bread, Melon Rind Preserves

La Residence – Chili Cured Bacon and Doughnut with Chili Caramel

Lilly Den Farm – Lilly Den All-Meat Chili (Classic no bean chili made with Lilly Den Farm beef tongue and heart, local vegetable, local beer, local honey and, of course, local peppers. Served with homemade tortilla chips and yogurt)

Lucky 32 – Pittsboro Pepper Chowchow on Corned Beef Tongue and Green Chile Pimento Cheese

Market Restaurant – Tobago Bread Pudding with a Chocolate mole sauce.

Mez – Pozolo Chili Verde: a rich savory stew of tomatillos, roasted poblanos and hominy served with a tortilla chip

Oakleaf – Five Herb & Tobago Pepper Infused Heritage Pork Brodetto, Anaheim Pepper Polenta

Rozelets – Jalapeño-Habañero Rozelets

Sitti – Goat Cheese Stuffed Mini Sweet Bell Peppers

The Fearrington Granary – Country fried pork with sweet pepper jam

Top of the Hill Restaurant & Brewery – Carved Roast Beef sliders with assorted pepper condiments

Trali Irish Pub – Crostinis topped with Cheese from Chapel Hill Creamery, Sliced Beef from Cohen Farms and Pepper jam

Vivace – Gelee duo with spicy red hot and sweet Italian peppers paired with Goat Lady Dairy goat cheese.

0D3A0255

Beers, Spirits & Beverages:

Benjamin Vineyards & Winery – Selection of local wines

Crude Bitters & Soda – Poblano & Habañero Soda

Carolina Brewery – Selection of local beers

Yesteryear Brewing – Pepper beers

Four Saints Brewing Company – St. Augustine Jalapeño Rauchbier

Larry’s Beans –  Coffee!

Lone Rider Brewing Company – Tobago Beer

Mystery Brewing Company – Two cask ales: one with Hot Peppers, one with Sweet Peppers

Steel String Brewery – Pepper Cask Conditioned Ale [V, contains gluten]

Top of the Hill Brewery – TOPO Vodka Spicy Cucumber Lemonade, TOPO Piedmont Gin Fiery Watermelon, Indian Pepper Pale Ale

Whole Foods Water Bar – Specialty waters and kids’ drinks

MG_7635

0D3A0215

(photos courtesy of The Abundance Foundation)

Read More

Green Thought Thursday: Vogue’s Top 10 Must-Haves

April 26, 2012July 15, 2022 Dana PhelpsBlog, SustainabilityClairemont Communications, fashion, Green, Style, Vogue2 Comments on Green Thought Thursday: Vogue’s Top 10 Must-Haves

Earth Day might have been last week, but each Thursday at Clairemont is a Green Thought Thursday! Today, Clairemont intern Margot Horgan shares why going green is so en vogue…

In honor of Earth Day, Vogue published a list of its top ten must-have items for going green. With everything from home goods, to food, to transportation, this list of items is 100 percent stylish and 100 percent eco-friendly. We’ve shared the list with you below, so make sure to check it out!

1.     Suntanned leather shoes from Esquivel. Why Vogue loves it? The suntan collection is made with only sun-tanned leather and for the first time, George used the sun as a tool to bronze the leather eliminating the use of harmful dyes and treatments as well as lowering the number of energy-consuming machines traditionally used in the production of shoes.

2.     The Natural bamboo bicycle from Panda Bicycles, starting at $3,000. Why Vogue loves it? This company, based in Colorado, produces the first steel-lugged bamboo bikes hand built in the U.S. The bamboo is sustainably farmed and processed, and they offer custom paint and finishing touches to ensure each bicycle is different.

3.     Freitag Truck Tarp tote bags, F52 Miami Vice, $105. Why Vogue loves it? The bags are unique because they are made from used truck tarps—each one having its own look and its own state of use. Furthermore, each one-of-a-kind bag is still cut by hand in Zurich, Switzerland, and gets its individual look depending on the color, the writing, and design of the tarp.

4.     Greenopia Digital City Guides, $5; Available May 1. Why Vogue loves it? Whether you’re looking for a nontoxic dry cleaner or the best natural shampoo, download the online guide Greenopia, which lists eco-friendly retailers and services in major cities from Honolulu to New York—all without wasting a single piece of paper. And, with their new e-reader version, you can get access on the go, making it even easier to stay green while traveling or on vacation.

5.    La Isla hand-embroidered bikinis. Why Vogue loves it? La Isla has partnered with Jean-Michel Cousteau’s Ocean Futures Society to donate a portion of its 2012 proceeds to his organization, which works to protect oceans and educate children about their importance.

6.    Irving Farm Coffee Company special edition Rainforest Foundation coffee bag. Why Vogue loves it? All of the Irving Farm Coffee Company’s beans are roasted at its farm in upstate New York, and from every coffee bag sold, $1 is donated to the efforts of the Rainforest Foundation. Plus, the bag itself biodegrades, leaving behind only water, CO2, and natural fertilizer. Continue reading “Green Thought Thursday: Vogue’s Top 10 Must-Haves”

Read More

Green Thought Thursday: Green Decor

March 15, 2012July 15, 2022 Josephine ButlerBlog, Furniture PRanjou pear, color trends, emerald, furniture, Green, jade, sage, Saint Patrick's Day, St. Patrick's Day, upholsteryLeave a Comment on Green Thought Thursday: Green Decor

We thought we’d do things a little bit differently this Green Thought Thursday. In celebration of one of our favorite holidays of the year, Saint Patrick’s Day, we’ve decided to share a recent blog we wrote for our client Drexel Heritage. Enjoy!

These days, green is everywhere. From emerald to jade, jasper to sage (and even environmentally), everyone and everything is going green. Right now, we’re spotting different shades of green all around us, from Pinterest to the runway to right here in the Drexel Heritage showroom – and just in time: Saint Patrick’s Day is just around the corner!

To celebrate the approaching holiday, we’d like to revisit a quote from our resident designer, Denise Alala. “Green is the ultimate perennial – the color of nature,” she said. “But a new incarnation is just starting to emerge.”

Denise took note of this in Fifth Avenue windows and SoHo boutiques during a trip to New York early last year. Now, her ideas have taken shape on the showroom floor. Here are a few of our favorites:

Nothing says sleek sophistication like Denise’s green leather desk with lustrous silver nailhead trim.
Invoke feelings of calm and relaxation with this muted green sofa. Want to make it pop? Toss in a few striped pillows.
Sick of the same old solids? Create an interesting focal point in your living room with this Missoni-inspired side table in differing shades of neutral greens.
Go green or go home. This sofa table will turn heads with its bright acid green leather upholstery.

What are your favorite shades of green? We’d love to hear your thoughts, and happy Saint Patrick’s Day!

Read More

Green Thought Thursday: It’s Farm-to-Table, Y’all!

March 8, 2012July 15, 2022 Josephine ButlerBlog, SustainabilityCharleston, eating, farm-to-table, Green, Husk Restaurant, ingredients, locally grown food, sustainable food2 Comments on Green Thought Thursday: It’s Farm-to-Table, Y’all!
The perfect play on farm-to-table: Husk's logo!

I recently visited Charleston for the first time, and it was a trip I will never forget. I can sum it up in two short words: culinary bliss.

Much like Raleigh, Charleston has turned into a culinary destination for chefs and foodies, alike. My favorite concept of the trip: farm to table.  If you’re not familiar with this term, it refers to the idea that food that’s grown locally should be consumed locally.

Husk Restaurant is a delicious example of a restaurant that has taken the whole farm to table thing to heart. Immediately inside the front door is a blackboard that lists each of the daily ingredients and from where they came, be it S.C. or a nearby state. I was super stoked to even see a few North Carolina farms on the list!

And the fun didn’t stop there. Brunch was absolutely amazing. I enjoyed my brioche French toast with Ambrose Farms Strawberry Jam, powdered sugar and maple syrup (Va.), but it was Josh’s dish that took the prize. He ordered wood-fired pork belly “Monte Cristo,” with buttermilk cheddar (Tenn.), fried farm egg, Surry sausage and confit potato hash.

Hungry yet? I’d love to hear about your favorite farm-to-table restaurants. Be sure to share your thoughts in the comments section.

Happy eating!

Read More

Posts navigation

Older posts

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random
Proudly powered by WordPress | Theme: realy-store by inverstheme.