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Category: Clairemont Client News

Newland Scores Real Estate Awards

Newland Scores Real Estate Awards

April 3, 2018January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRBriar Chapel, newland, professional awards, Raleigh PR, real estate PR, wendell falls

Briar Chapel in Chapel Hill and Wendell Falls in Wendell are two of the largest master-planned communities in the Triangle, establishments marked by innovation and industry leadership. But what we love most about these Clairemont clients is not just their state-of-the-art amenities, creative outdoor spaces and efficient, green-built homes. More importantly, Briar Chapel and Wendell Falls offer a vibrant lifestyle and supportive, active atmosphere that their residents treasure.

So it was no surprise when these two communities received top accolades from the Home Builders Association of Raleigh-Wake County at the 2018 Major Achievements in Marketing and Excellence (MAME) Awards last week.

Congratulations to Briar Chapel for winning “Best Land Plan” and “Best Landscape Design for a Community” and to Wendell Falls which received the award for “Best Brochure!” We’re excited and honored to work with these dynamic clients to help secure industry recognition.

What About You?

Looking to pursue your own industry recognition? At Clairemont, we specialize in researching and writing industry awards for companies, events and professional individuals.

Our clients often feel like it can be a challenge to write about themselves. We’re adept at pinpointing and articulating your successes – the wow factors in your career that deserve the spotlight. We’re ready to create a strategy for you!

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Vita Vite: Cheers to 2 Years

Vita Vite: Cheers to 2 Years

December 15, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRanniversary celebration, Restaurant PR, restaurant PR in raleigh, Vita Vite, wine bar, wine bar in Raleigh

We’re just going to pause right here and take a minute, a minute to congratulate and celebrate one of Clairemont’s beloved clients. This December, Vita Vite — a wine bar + art gallery + event space in Downtown Raleigh — celebrated its second anniversary. Clairemont had the immense privilege of helping to unveil Vita Vite to Raleigh in 2015, and we were equally as thrilled to celebrate year number two with owner Lindsay and her team.

Congratulations! We can wait for all the great things to come next year!

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A New Year, A New Kind of “U”

A New Year, A New Kind of “U”

December 8, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Professional Developmenthigher education marketing, new years resolutions, university marketing, WGU NC, WGU scholarship

Run a 5k. Eat more spinach. Organize the garage. Call mom every Thursday.

New Year’s resolutions target every niche of our physical and social lives. And sadly, 80 percent of us ditch our resolutions by February. Too hard. Lack of support. Oreos just taste that good.

So what makes a resolution “sticky”? Specific goals, measurable progress, accountability and sometimes, just getting started is all it takes. And isn’t it delightful when the first step is easy — especially for long-term goals, such as finishing your degree?

A Doable Resolution

Western Governors University North Carolina (WGU NC) has paved the way for fellow North Carolineans to successfully pursue higher education in the new year. As the oldest and largest online university in the country, WGU serves working adults with an online competency model — meaning you can quickly test out of courses once you have mastered the skills. Classes can be taken at any time, from any location, allowing working adults, traveling professionals and busy parents alike to complete coursework based on their own schedules. How about this military veteran who finished her degree while still serving in Iraq?

Paving the Way: Scholarships

To usher in 2018, WGU NC, a Clairemont client, rolled out two scholarships for North Carolina residents!

1. WGU’s North Carolina Take Flight Scholarship offers a total of $150,000 to help adult students in North Carolina earn their degrees. North Carolina residents can pursue bachelor’s or master’s degree in high-demand fields, including IT, business, K-12 education and health professions, such as nursing. And with approximately 75 scholarships available up to $2,000 each, every student has a chance. Applications for this scholarship close December 31, 2017, just in time for the new year.

2. The WGU Salute To Veterans Scholarship provides support for those who have served in the military. Valued at up to $2,500 per student, this scholarship is applied at the rate of $625 per six-month term, which is renewable for up to four terms. Applications close January 31, 2018.

Check out what these WGU alumni have to say!

Ready to invest in your career, your family, your future? The first step has already been taken for you with WGU!

 

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The “Coolest” Client Challenge

The “Coolest” Client Challenge

October 24, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, Restaurant PR + Hospitality PRDairy Queen Blizzard, engineering, NC State, Restaurant PR, STEM, The Engineering Place, Triangle Dairy Queen, Wake County Schools

I scream; you scream; we all scream for … Blizzards? In this “chilling” student competition, we absolutely did!

What’s this “Upside-Down or Free” Gig?

Clairemont client Triangle Dairy Queen wanted to bolster and support student learning in a fun, creative way. So Clairemont and Triangle DQ devised the “Upside-Down or Free Competition,” challenging local elementary schools to test their engineering skills in a Blizzard ice-cream-launching competition. Designed in partnership with The Engineering Place at NC State University, the competition invited approximately 400 students to design an apparatus that could carry a Dairy Queen Blizzard upside down from a platform safely to a target on the ground.

That’s right! First- and fifth-grade students crafted some crazy cool contraptions from reusable materials, from balloons and bubble wrap to shoeboxes and used soda bottles.

So why upside-down?

At Dairy Queen, all Blizzards are served to guests upside down, or they are free. Triangle Dairy Queen owner Andy Valkanoff wanted to leverage this fun factoid to re-energize learning, stimulate a renewed interested in engineering and provide an imaginative outlet for kiddos to simply create!

Who were Blizzard-bombing players?

  • Approximately 400 students from York Elementary, A.B. Combs Magnet Elementary and Wendell Elementary schools, jazzed to unveil their Blizzard-blitzing contraptions.
  • Andy Valkanoff, owner of Triangle Dairy Queen, who personally launched almost 150 Blizzards from
    the threshold of a sky-high cherry picker. Yes, he did.
  • The photo-taking, event-organizing, uber-excited Clairemont team!
  • Engineer students and representatives from The Engineering Place at NC State, carefully judging each Blizzard competitor.
  • A large squeegee. (Because smooshed and melting ice cream in 85-degree weather needs something heavier than a broom!)

At the end, Triangle DQ crowned a grand prize and runner up winner for each grade, who received coveted prizes like ice cream for a year. Each student trotted off with their own Starkiss and a coupon for free Blizzard, while every teacher was bequeathed a free ice cream cake. Best of all were the smiles on the students’ faces paired with one request for us to return next year for “the best challenge ever!”

We love devising zany, effective strategies to support our community and help our clients reach their goals. Looking for your next “voila” for your company? Drop us a line!

Photos courtesy of Triangle Dairy Queen.

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The Making of a Milestone

The Making of a Milestone

September 1, 2017January 31, 2023 Cherith AndesBlog, Clairemont Client News, In Our Community10th Annual Pepper Festival, Briar Chapel, Briar Chapel Pepper Festival, food pr, Pepper Festival, real estate PR, Restaurant PR, video, video PR

In the fall of 2008, 40 friends gathered in a small Pittsboro backyard to share a simple potluck and sample a fresh creation: the new North Carolina-bred pepper. This first Pepper Festival marked the start of a cultural and agricultural movement.

Since then, the Pepper Festival — hosted by client Briar Chapel — has blossomed into one of the largest chef competitions in the region, a spicy celebration of local food, music and culture that attracts more than 2,500 festivalgoers statewide.

The 10th Annual Pepper Festival represents a decade of partnerships and efforts that have championed sustainable agriculture. The proceeds of the festival benefit Abundance NC, a nonprofit dedicated to renewable food and fuels, and since inception, the festival has raised more than $150,000 to support approximately 200 farmers who would not otherwise be in business. 

The 10th Annual Pepper Fest embodies a legacy — the toil, passion and creative spice of a band of visionaries. Check out the key “ingredients” that are heating up this year’s event!

Looking to spice up your fall? Grab your tickets to the 10th Annual Pepper Fest!

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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