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Category: Blog

Ways to Cultivate Your Daily Creativity

Ways to Cultivate Your Daily Creativity

June 14, 2019January 31, 2023 Clairemont InternBlog, Marketing, Professional Developmentcreative, creativity, personal growth, tips, tricks

One of the hardest things to do is be consistently creative. Great ideas can come from anywhere, but it can be a challenge to always be in that head space to create those ideas. At times, the idea of being creative can seem nebulous. Personally, the beginning of my life-long quest to be creative began with a revelation. Creativity is a skill. We need to treat it as such. Like lifting weights or doing math equations, creativity requires training and commitment to cultivate. Here are some meaningful ways to cultivate creativity in a daily setting. 

Do or Do Not, But You Must Try

This tip is the hardest, and it is by far the least convenient truth. The only way to be creative every day is to try every day. You must write, draw, paint, sing — whatever form your creativity takes — every single day. Behind every great idea are dozens of ideas that never came to fruition. Your imagination and your creativity deserve to be trained and exercised like any other part of your body. Rome wasn’t built in a day, and neither are most great ideas. When I was in high school, I had a theatre teacher who before every rehearsal or performance would tell us to “Go and do.” The best way to work on creativity is to go and do.

When to Change (and When Not to Change)

This tip will mean different things to different people. Each of us works differently. For some, the best way to spark great ideas comes from constant change and variety. For others (me included) creativity comes most naturally in a familiar and consistent environment. The most important thing is to find what works best for you. If you do best in new locations, go find some! (If you need some advice on where to go in Raleigh, check out our blog on places to work remotely in Raleigh.) By learning which environment suits your personal brand of creativity best, you can ensure that your days are as creative as possible.

Food for Thought

One of the easiest ways to get a little more brainpower into your day is by adding some brain-healthy foods to your daily diet. If we are going to train our brain like we would train our bodies, it makes sense to include a regiment of healthy eating on to our plate. Some foods that are easy to add into your day include green tea (full of creativity boosting antioxidants) or pumpkin seeds (contain zinc that has been linked to increasing memory and critical thinking). Foods like these, or those that are high in other nutrients like vitamin K or amino acids, can help set you up for successful “a-ha” moments.

While these ideas are great for cultivating creativity in the long term, sometimes you need an immediate creative boost to get you past your biggest mental blocks. Don’t worry; we’ve got you covered with our blog all about mental blocks. Check it out.

Will Hornbeck is a rising senior at Wake Forest University. Any naming similarity between him and the editor of the movie “It’s a Wonderful Life”(1946) is just a cool fun fact.

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“OOO”: Working Remotely in Raleigh

“OOO”: Working Remotely in Raleigh

June 11, 2019January 31, 2023 Kelli FletcherBlog, In Our Community, Raleigh PR Agencydowntown Raleigh, Working remotely

One of the things we love most about life here at Clairemont is the location of our office. Nestled in downtown Raleigh, The Clairemont House keeps us in the DTR mix. Not only do we get our pick of places to saunter to for a bite or a brew (of the coffee OR beer variety), but we also get a pretty sweet view of the skyline from both our front and back porches. While there aren’t many reasons for us to escape beyond the walls of our downtown abode, sometimes we do like to switch it up, just for the sake of it! Whether it’s for the playlist, the java or simply the vibe, we’ve rounded up our favorite spots to set up shop when working remotely,

Third Place: Chances are you’ll catch a healthy number of Raleigh’s Who’s Who in this little Five Points shop, but for good reason. On top of offering a solid cup of coffee, the service is top-tier, and the owner knows almost all his customers’ names. Basically, it’s the Cheers of coffee shops.

Vita Vite: Yes, this is a wine bar. And an art gallery. The small menu of bites will keep your belly full, and the outdoor area is just as beautiful as the indoor space. Cozy chairs, power supply and even fireplaces (for when the chill hits) make Vita Vite a great spot to people watch in between emails and conference calls.

Transfer Co. Food Hall: The new kid on the block is open Tuesday through Sunday, and I’m here to tell you, the vibe is right. It’s spacious with great lighting, and hats off to the whomever is curating the tunes. The obvious bonus is the food. A variety of fresh, fast choices is at your fingertips.

The Morning Times: The OG. Are you even a DTR dweller if the Morning Times isn’t on your list? It’s consistently the best coffee in town, and we’re huge fans of the yogurt parfait.

Sir Walter Coffee: Not only do we love the playlist here and the steady stream of people that pop in for a quick caffeine fix, but the two walls of windows (with one opening up to a patio!) keep the space airy and bright.

Drop us a line to let us know your favorite spot to set up when working remotely.

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6 Secrets to Gen Z

6 Secrets to Gen Z

June 4, 2019January 31, 2023 Cherith AndesBlog, Marketing, Public RelationsGen Z, Marketing to Gen Z, Target Marketing to Gen Z, video marketing

They’re the new kids on the block, and by 2020 they will account for 40 percent of the consumer population. That’s almost half of the the country’s purchasing power. 

Introducing … Gen Z.

Born after 1995, Generation Z is returning to what some might call “traditional values” combined with an acute technical savvy. This group is efficient, pragmatic, professional and self-motivated.

Ready for the quick study guide?

Gen Z: What They Value

  • Individuality and expression
  • Hard work, preparation for the future, a reliable plan of action
  • Privacy, having witnessed the backlash of oversharing on the internet and social media
  • Competition, as opposed to the collaborative millennials
  • Momentum and results, which incites them to develop their skills, their brands and their personal leadership within a company

Gen Z: How to Communicate

1. Appeal to the Eight-Second Filter.

Since Gen Z is inundated with a constant barrage of stimuli, it has honed an effective eight-second filter to decide if the message it applicable or interesting. And they can sense an ad a mile away. Rather than “sell,” entertain or educate with your messages. Communicate frequently and in short bursts. Use a relatable spokesperson, couch your message in a short video, and above all make the content funny or entertaining. Once you catch this group’s eye, you will have its focused, long-term attention. 

2. Show the data.

Gen Z is a data-driven group who can research its way out of any problem. This is the generation that loves tutorials, how-tos, DIYs and review-based decisions. Gen Z also has cultivated a sense of responsibility for its future, which makes this group eager to invest in professional development and long-term goals. Appeal to their practicality, or as Forbes puts it, “Sell the end game.” Show the end benefit for your audience, backed by clear, concise data or results. Why is your product or service worth their time? Fold it into an instructional video or a DIY context that solves a problem.

3. Communicate with transparency.

Related to #2, Gen Z is turned off by salesy verbiage. Hone your message, your supporting data and your call to action. (Check out this resource for how to write a strong call to action.) This puts an additional premium on the quality of the product or service and makes swift, effective customer service a critical component. If there are issues with your product, Gen Z will find it … and share it widely.

4. Video all the things.

This generation has enjoyed the brevity and immediacy of visual mediums pretty much since birth. Gen Z gravitates toward voice texting, image-based communication and video communication (like the Marco Polo app) instead of email and even text messaging. In addition to communicating via brief one- or two-minute videos, invest marketing time and dollars in video-based social media platforms (anything from YouTube to Insta Stories) to reach this demographic.

5. Use social media correctly.

According to a recent study by Response Media, Gen Z uses various social media platforms for distinctly separate purposes. They use Instagram to curate snippets of their aspirational selves; they share unfiltered, real-life moments on Snapchat; and they use Twitter and Facebook to conduct research or get the news. Be sure to appeal to their separate self-images on the correct platform.

6. Hear it from the peers.
The Big Deal With Small Influencers

In keeping with its desire to read reviews like crazy, Gen Z will trust peer recommendations from everyday folks far more than celebrities. In fact, according to Hackernoon, Gen Z is 1.3 times more likely to purchase a product recommended by an influencer they follow than a big-time celebrity. This provides a huge opportunity to partner with influencers and micro-influencers to vouch for your product. (See our post above on the power of micro influencers.)

Looking for some ideas to target your brand to Gen Z?

Drop us a line
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Getting Personal: Building Your Brand

Getting Personal: Building Your Brand

May 31, 2019January 31, 2023 Kelli FletcherBlog, Marketing, Social Media + Influencer Engagementbranding, branding tips, personal brand

In the digital age when everything from cars to cats has an Instagram account, a Facebook page and even a Twitter handle, it has become obvious that branding isn’t just for businesses anymore. Branding, it seems, is necessary for anyone (or anything) with a public presence.

Carefully cultivating your personal brand is important. It allows you to control your narrative both visually and verbally, which is critical in a time when first impressions are often in the form of a Google search. In fact, in a survey last year, it was found that a whopping 70 percent of employers use social media to screen candidates during the hiring process.

When you consider that big companies put a hefty amount of money and time behind establishing a brand, you may think you don’t have what it takes to create your own. But really, it’s a lot easier than you think. Simply put, your personal brand is what you do, how you do it and why. Which means, it’s nearly impossible to fake. And building your personal brand will do for you what it does for big businesses: make you stand out from the crowd.

We’ve rounded up a few easy steps that will assist you with establishing your personal brand and getting it up and running.

Know Yourself

Push past your passions to dig a bit deeper. What are your strengths? Values? What is your expertise? But keep in mind that (ironically) building your personal brand isn’t actually all about you. Think about your friends, family and coworkers – all the individuals in your circle. What are their needs and wants? What frustrates them? More importantly, how can YOU help, and how is it different from anyone else?

Know Your Audience

From their jobs to what brings them joy, study your audience. Where are they located? What makes them happy? But even more, get to know what they value and the challenges they face.

Once you identify them, reach out to connect to further explore what makes them tick. Begin creating content that aligns with each of these points to capture their eyes. Perhaps it’s an article with valuable tips on how to save time or money. Or maybe it’s simply a tell-all about your personal approach to an issue (anything from a design challenge to a parenting problem).

Know Your Message

Make it short. Make it simple. Make it strong. These things will make it memorable.

Position yourself as a person familiar with your audience’s interests, tastes and outlooks. Transfer this message across all your profiles – personal and professional. Most importantly, embody it in nearly everything you do. Doing this will help your message gain momentum and further make your mission clear.

Stay on Mark

Now that you have these three pillars in place, make sure you stay consistent with both your content and your cadence. Doing this will not only help you retain your audience (while also attracting new followers), but it will also keep you sharp and skilled, ready for interactions – on and offline.

Want to learn how we can help you build an authentic and strong personal brand? Send us a note!

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The Latest Adventure For Our New Intern

The Latest Adventure For Our New Intern

May 28, 2019January 31, 2023 Clairemont InternBlog, The Clairemont Team, TravelFrance, internship, PR Intern, travel, UNC, writing

More than anything, I’m a writer. I love the beautiful ways words come together to convey emotion and ideas. This love for writing shaped my time at UNC-Chapel Hill, where I recently graduated with a degree in English and minors in public relations and creative writing. In fact, public relations’ capacity for storytelling is what initially drew me to this field. Crafting a narrative across all types of content is so important for any brand, whether through blog posts, witty social media captions or succinct press releases. PR affords me the platform to put my skills in writing to professional use. It also ensures variety, because every day is a new challenge with new tasks to tackle. I’m so excited to learn more about the PR industry during my time at Clairemont Communications, where I know that the close-knit environment will offer many opportunities to exercise my creativity and take ownership of projects.

My curiosity and eagerness to learn new things has made travel another passion of mine. During my junior year of college, I studied abroad for four months in Reims, France, which is a small city in the Champagne region. During my time there, I traveled to seven different countries, improved my French, grew more independent, and— perhaps most importantly— became a Champagne snob! I’ve always been taken with France’s beautiful language and laidback culture, so having the chance to live there and try an endless number of pastries was beyond fabulous.

In my last semester at UNC, I took a travel writing class that inspired me to seek adventure and discover new places. So, although it may be unconventional, at the end of the summer I will move to Lyon, France for a year to be an au pair. This experience will not only be personally enriching but also professionally beneficial as I will gain skills in leadership, cross-cultural communication and conversational French. It also doesn’t hurt that Lyon is the food capital of France, and I am a self-professed foodie! As I am interested in PR, content creation and freelance journalism, I hope to merge my skills in creativity and writing with my love for travel in a future career.

Fun Facts:

  • I make a mean cheese board and an even meaner lemon pie.
  • I adore Shakespeare, and (to my friends’ horror) have been known to quote passages of Macbeth at random. If I’m feeling really spunky I’ll even dust off my Chaucerian Middle English!
  • I am a California girl and a Carolina girl because I grew up on both coasts.
  • Dogs, shoes and tacos are a sure-fire way to my heart.
  • If I see a book sale, there is no force in the world that can stop me from browsing.

If your inner wanderlust has been calling to you as well, check out this post about the curiosity-sparking, mind-opening benefits of exploration!

Written by Clairemont intern Piper Anderson, a recent graduate of UNC.

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clairemontcommunications

Have you heard about Meta’s newest social media pl Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voila This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we get “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let us So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers are It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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