Skip to content

615-294-1886

d@clairemontcommunications.com

Clairemont Communications

Clairemont Communications

  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us
  • About Us
  • Awards
  • Blog
  • Our Work
  • Services
  • Contact Us

Tag: Marketing to Gen Z

6 Secrets to Gen Z

6 Secrets to Gen Z

June 4, 2019January 31, 2023 Cherith AndesBlog, Marketing, Public RelationsGen Z, Marketing to Gen Z, Target Marketing to Gen Z, video marketing

They’re the new kids on the block, and by 2020 they will account for 40 percent of the consumer population. That’s almost half of the the country’s purchasing power. 

Introducing … Gen Z.

Born after 1995, Generation Z is returning to what some might call “traditional values” combined with an acute technical savvy. This group is efficient, pragmatic, professional and self-motivated.

Ready for the quick study guide?

Gen Z: What They Value

  • Individuality and expression
  • Hard work, preparation for the future, a reliable plan of action
  • Privacy, having witnessed the backlash of oversharing on the internet and social media
  • Competition, as opposed to the collaborative millennials
  • Momentum and results, which incites them to develop their skills, their brands and their personal leadership within a company

Gen Z: How to Communicate

1. Appeal to the Eight-Second Filter.

Since Gen Z is inundated with a constant barrage of stimuli, it has honed an effective eight-second filter to decide if the message it applicable or interesting. And they can sense an ad a mile away. Rather than “sell,” entertain or educate with your messages. Communicate frequently and in short bursts. Use a relatable spokesperson, couch your message in a short video, and above all make the content funny or entertaining. Once you catch this group’s eye, you will have its focused, long-term attention. 

2. Show the data.

Gen Z is a data-driven group who can research its way out of any problem. This is the generation that loves tutorials, how-tos, DIYs and review-based decisions. Gen Z also has cultivated a sense of responsibility for its future, which makes this group eager to invest in professional development and long-term goals. Appeal to their practicality, or as Forbes puts it, “Sell the end game.” Show the end benefit for your audience, backed by clear, concise data or results. Why is your product or service worth their time? Fold it into an instructional video or a DIY context that solves a problem.

3. Communicate with transparency.

Related to #2, Gen Z is turned off by salesy verbiage. Hone your message, your supporting data and your call to action. (Check out this resource for how to write a strong call to action.) This puts an additional premium on the quality of the product or service and makes swift, effective customer service a critical component. If there are issues with your product, Gen Z will find it … and share it widely.

4. Video all the things.

This generation has enjoyed the brevity and immediacy of visual mediums pretty much since birth. Gen Z gravitates toward voice texting, image-based communication and video communication (like the Marco Polo app) instead of email and even text messaging. In addition to communicating via brief one- or two-minute videos, invest marketing time and dollars in video-based social media platforms (anything from YouTube to Insta Stories) to reach this demographic.

5. Use social media correctly.

According to a recent study by Response Media, Gen Z uses various social media platforms for distinctly separate purposes. They use Instagram to curate snippets of their aspirational selves; they share unfiltered, real-life moments on Snapchat; and they use Twitter and Facebook to conduct research or get the news. Be sure to appeal to their separate self-images on the correct platform.

6. Hear it from the peers.
The Big Deal With Small Influencers

In keeping with its desire to read reviews like crazy, Gen Z will trust peer recommendations from everyday folks far more than celebrities. In fact, according to Hackernoon, Gen Z is 1.3 times more likely to purchase a product recommended by an influencer they follow than a big-time celebrity. This provides a huge opportunity to partner with influencers and micro-influencers to vouch for your product. (See our post above on the power of micro influencers.)

Looking for some ideas to target your brand to Gen Z?

Drop us a line
Read More

Categories

  • APR
  • Awards
  • Blog
  • Case Studies
  • Clairemont Client News
  • Copy Cat
  • Counselors Academy
  • Entry-Level PR Job
  • Fashion
  • Free Advice
  • Furniture PR
  • Hiring a PR Firm
  • In Our Community
  • Inspirational
  • Internal Communications
  • Marketing
  • Oh Momma Monday
  • On the Record
  • Our Work
  • Owning a Business
  • Photo of the Week
  • PR People
  • Professional Development
  • Public Relations
  • Raleigh PR Agency
  • Real Estate PR
  • Restaurant PR + Hospitality PR
  • Social Media + Influencer Engagement
  • Starting a business
  • Sustainability
  • The Clairemont Team
  • Travel
  • Trends
  • Wonderfully Random

clairemontcommunications

SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
This spring, Ali de la Vega is joining the Clairem This spring, Ali de la Vega is joining the Clairemont team as an intern! Ali is a Junior at NC State who prides herself in being a daughter and a Christian as well as an amateur athlete, overachiever and older sister. Learn more about her background and how she found a love for PR on our website!
Load More Follow on Instagram
Proudly powered by WordPress | Theme: realy-store by inverstheme.
Cleantalk Pixel