Author: Jasmin Sessoms

Photo of the Week: Growth Energy

Jasmin SessomsBlog, Free Advice, Photo of the Week

Have you ever stopped to think about what is in your gas tank? Last week I learned more about ethanol while working with Carolina PR and shooting a video for Growth Energy.

Did you know? Ethanol can reduce greenhouse gas emissions by as much as 86 percent, and this percentage continues to increase with ongoing innovations in advanced biofuels. Global ethanol production and use is estimated to reduce greenhouse gas emissions by 110 million metric tons every year – the equivalent of taking nearly 20 million vehicles off the road each year.

Using E15 is an easy, convenient way drivers can help safe guard the environment. E15 is cost efficient which is something everyone can support!

Want to see more of the Clairemont Team’s fun during the week? Check out our weekly photo posts here.

 

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Trend Alert: Pretty Pineapples

Jasmin SessomsBlog, Fashion, Social Media + Influencer Engagement

Pineapples are popping up everywhere from iPhone covers, earrings, swimwear, home décor and clothing. The fruity trend is so abundant in stores and has even been around for a couple years and still feels as fresh as a summer cocktail. For most people, the pineapple symbolizes those intangible belongings we appreciate in our lives: warmth, friendship and hospitality. So why not wear it on a tee shirt?

Recently fashion bloggers and influencers Instagram feeds have been exploding about adding the colorful fruit to their wardrobes.

Aesthetically, the prickly, multi-colored produce product is the boldest looking fruit on the market. An apple is rather one-dimensional and lacks the array of colors and textures that the pineapple has to offer the eye. Why pass up the opportunity to rock a pineapple on your body on a hot summer day?

If you think I am insane for my new obsession with the trend, check out these photos below. I bet you will find a love for the fruit!

Screen Shot 2016-04-19 at 11.42.36 AM

Would you rock this southern fruit trend? Follow us on Twitter and tweet us your favorite pretty pineapple prints!

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Photo of the Week: Model Intern

Jasmin SessomsBlog, Fashion, Photo of the Week, , , , , , , ,

What hidden talents do each of us have that we are not tapping? Last week we discovered that Clairemont intern Rebecca Martin is also secretly a model!

Rebecca’s friend, Anna Beth Gawarecki, is a junior at North Carolina State University studying fashion and textile design. Her inspiration for this piece was the industrial, antique vibe of Cone Denim’s White Oak Plant. The denim used in each of the pieces was selvage denim, which can only be made on the antique weaving machines at the plant.

To make this dress Anna Beth used laser etching, rust dyeing on the denim fabric and nuts and bolts for embellishment. She used more than 10 yards of denim to create this gorgeous piece — and it weighed several pounds!

We want to hear your feedback! Tweet us and tell us what you think of the design!

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Social Media = Blogger’s Heaven

Jasmin SessomsBlog, Fashion, Social Media + Influencer Engagement, , , , , , , , ,

Fashion and lifestyle bloggers are a big deal in our industry. Since hitting the scene about a decade ago, they have become the voice of social media and influence their followers’ opinions. At Clairemont, we love tapping into the trendiest blogger circles in town and inviting them to check out our clients through fun and engaging events.

One of the bloggers that our Clairemont team admires is Essense Heel, of EssenseHeel.com. I interviewed her to find out how she keeps her likes and engagement on Instagram high and her Snapchat stories viewed.

Essense is a fashion and style influencer from Raleigh, N.C. She received her training as a wardrobe stylist from celebrity stylist Shun Melson by successfully completing Fashun 101 in 2014. In addition to styling, Essense is a closet coach, blogger, socialite and brand ambassador. Essense is on “the list” and receives the most exclusive invites to all the fashion social events in N.C., which lead her to be co-founder of The Where to be Society.

What is your brand’s overall purpose?

The overall purpose of my brand is to share my style expertise with personal styling tips and look book ideas for the different seasons. The fashion world is of course a greatly opinionated and diverse industry where self-expression is rife and there are tons of fashion rule books to swear by. However you get to tell the story of who you ARE through your own sense of fashion and style. No one can tell your story like you. I encourage my clients to be bold, be beautiful and be themselves.

Which social channels do you use?

My main social channels are Facebook, Pinterest and Instagram. I recently started using Snapchat to give my followers an inside look at my daily routine as a stylist and VIP events that I attend around North Carolina.

What is your brand’s voice? 

The essence of Essense. My fashion posts are to inspire women to dress how they want to be addressed. I want women to believe that fashions fade, but style is eternal.

What is the tone of your social media updates?

I like to remain personal and humble. I want my followers to know that I believe in what I do, and to always keep in mind that looking good is not about the size on the tag, but more about dressing yourself in a way that makes you feel confident and shows off your best features.

Want to learn more about our blogger friends? Read about our PDQ blogger campaign here!

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Photo of the Week: Team Time!

Jasmin SessomsBlog, Photo of the Week, The Clairemont Team, , , , ,

Cosmopolitans and Bloody Marys should be an everyday treat at work. Okay, maybe not every single day, but possibly once a quarter for the Clairemont team! On Monday, we piled into Dana’s Acura and gallivanted off to North Hills for an undisclosed afternoon of fun. First, we stopped by Coquette to nab a quick cocktail and then headed next door to the big silver screen. The laughs (and cringes!) we shared over Hello, My Name Is Doris at the movies were priceless.

Need a suggestion for your next team outing? Check out these ideas. Want to get the inside scoop on how awesome it is to work at Clairemont? Follow us on Facebook!

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