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Tag: UNC

The Latest Adventure For Our New Intern

The Latest Adventure For Our New Intern

May 28, 2019January 31, 2023 Clairemont InternBlog, The Clairemont Team, TravelFrance, internship, PR Intern, travel, UNC, writing

More than anything, I’m a writer. I love the beautiful ways words come together to convey emotion and ideas. This love for writing shaped my time at UNC-Chapel Hill, where I recently graduated with a degree in English and minors in public relations and creative writing. In fact, public relations’ capacity for storytelling is what initially drew me to this field. Crafting a narrative across all types of content is so important for any brand, whether through blog posts, witty social media captions or succinct press releases. PR affords me the platform to put my skills in writing to professional use. It also ensures variety, because every day is a new challenge with new tasks to tackle. I’m so excited to learn more about the PR industry during my time at Clairemont Communications, where I know that the close-knit environment will offer many opportunities to exercise my creativity and take ownership of projects.

My curiosity and eagerness to learn new things has made travel another passion of mine. During my junior year of college, I studied abroad for four months in Reims, France, which is a small city in the Champagne region. During my time there, I traveled to seven different countries, improved my French, grew more independent, and— perhaps most importantly— became a Champagne snob! I’ve always been taken with France’s beautiful language and laidback culture, so having the chance to live there and try an endless number of pastries was beyond fabulous.

In my last semester at UNC, I took a travel writing class that inspired me to seek adventure and discover new places. So, although it may be unconventional, at the end of the summer I will move to Lyon, France for a year to be an au pair. This experience will not only be personally enriching but also professionally beneficial as I will gain skills in leadership, cross-cultural communication and conversational French. It also doesn’t hurt that Lyon is the food capital of France, and I am a self-professed foodie! As I am interested in PR, content creation and freelance journalism, I hope to merge my skills in creativity and writing with my love for travel in a future career.

Fun Facts:

  • I make a mean cheese board and an even meaner lemon pie.
  • I adore Shakespeare, and (to my friends’ horror) have been known to quote passages of Macbeth at random. If I’m feeling really spunky I’ll even dust off my Chaucerian Middle English!
  • I am a California girl and a Carolina girl because I grew up on both coasts.
  • Dogs, shoes and tacos are a sure-fire way to my heart.
  • If I see a book sale, there is no force in the world that can stop me from browsing.

If your inner wanderlust has been calling to you as well, check out this post about the curiosity-sparking, mind-opening benefits of exploration!

Written by Clairemont intern Piper Anderson, a recent graduate of UNC.

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Meet Lindsey, Clairemont Intern

Meet Lindsey, Clairemont Intern

September 12, 2017January 31, 2023 Clairemont InternBlog, Entry-Level PR Job, The Clairemont TeamChapel Hill, Clairemont Team interns, intern, student, UNC

Fashion has been something that has always captured my attention. From the time my mom gave me a purse that read “I Love Shoes” for Christmas to my very first designer anything, I’ve been obsessed and completely infatuated with the culture and creativity behind the fashion industry.

As I grew up, I soon realized that I, unfortunately, didn’t inherit the artist gene that basically every other member of my family had. So I quickly had to consider and learn other areas of the fashion industry that I could pursue.

Having moved to Asheville, North Carolina from New Jersey made me realize some key changes in the culture around me, especially within fashion. It taught me a lot about how to pursue a dream and stay true to what you believe in although it may be challenging when faced with criticism from your peers.

Then, during my sophomore year of high school, I got the opportunity to tour Diane von Furstenberg’s corporate headquarters. I knew right then that I wanted nothing more than to work in the fashion industry and decided fashion journalism was the path I wanted to take.

A Change of Pace

After spending countless hours honing my reporting skills through high school and into my freshman year of college, I came to the conclusion that the journalism industry wasn’t a fit. I switched from studying reporting to PR and haven’t regretted a single second of pursuing a career in this industry.

This past summer I had the opportunity to intern and live in New York City, which has always been the city of my dreams. I’m pretty positive it took me all summer to even realize I was actually living out my dream in my dream city. It taught me an incredible amount about PR in general but, more importantly, about my own drive and work ethic. Diving right in to an industry in a brand new city is hard, but I can’t even begin to describe how valuable an experience like that is for a young professional.

Why I Love the PR Industry

I think that the PR industry has so much room for creativity, and how dependent it is on person-to-person interaction isn’t something you find in every career. It’s fun, it’s fulfilling, and most importantly, it’s important; after dipping my toes into my first internship, I took away the idea that really every brand or client relies on the work PR practitioners establish. Everything from social media to traditional news articles are intertwined and codependent, thanks to the work that goes in from the PR side.

Now after returning back to my second home at UNC-Chapel Hill, I have been able to understand so much more about why I love PR. I am so excited to continue working with it while interning at Clairemont Communications this semester.

Written by Lindsey Hoover, junior at UNC-Chapel Hill.

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Meet Elizabeth, Clairemont Intern

Meet Elizabeth, Clairemont Intern

September 6, 2017January 31, 2023 Clairemont InternBlog, Entry-Level PR Job, The Clairemont TeamClairemont Communications, interns, Introduction, Raleigh PR Agency, student, UNC

At the University of North Carolina at Chapel Hill’s first-year orientation, students meet with an academic advisor to discuss what they hope to study at the university (and, by extension, pursue for the rest of their lives). Unfortunately, this meeting was a stressful experience for a rising first-year student who had no idea what she wanted to study.

An Undecided Start

With theater as one of her passions in high school, Elizabeth performs the title role in the spring 2014 production of "Cinderella."
With theater as one of her passions in high school, Elizabeth performing the title role in the spring 2014 production of “Cinderella.”

In high school, I had lots of interests: English literature and writing, environmental science, theater, psychology … even some parts of chemistry were fun. My interests were extensive, but I wasn’t ready to commit to any of them. I received very mixed messages due to my uncertainty. Wise adults (mainly family members) assured me that it’s completely normal to enter into college undecided and that I would figure it out in time.

Elizabeth's orientation group poses for a creative photo competition during her first-year orientation on June 27, 2014.
Elizabeth’s orientation group during a creative photo competition during her first-year orientation on June 27, 2014.

These words of reassurance were directly opposed on that fateful orientation day in that unpleasant academic advising meeting when I sat with a girl who knew exactly what she wanted to study before attending one class. As she talked with the advisor while I patiently waited my turn, I couldn’t help but envy her situation. She spoke with such confidence in what she would study, and the advisor neatly and excitedly outlined her next four years. When it was my turn, I stammered awkwardly that I wasn’t sure what I wanted to study, and the advisor similarly stammered that I could focus on getting my general education requirements out of the way first.

I left the meeting feeling discouraged and frustrated. I turned to the girl with whom I shared the meeting, and I asked her what exactly her intended major was, since I had never heard of it before. Basically, she explained to me, public relations is the clean-up crew for when a company has a crisis. I felt shocked to learn of the existence of such a field, and I felt intrigued by the wide variety of classes that encompassed the public relations major – history, political science, economics, journalism. Little did I know that day I became (very informally) introduced to what is now my passion.

A Deepened Relationship

Elizabeth discusses her work as a communications intern with local non-profit BikeWalk NC to fellow students at a conference in April 2016 through the UNC-CH School of Social Work.
Elizabeth as a communications intern with local non-profit BikeWalk NC at a conference in April 2016 through the UNC-CH School of Social Work.

Since that orientation day over three years ago, my relationship with public relations has deepened rapidly and dramatically. I declared the major in my second semester after taking an introductory journalism class and speaking to professors about this mysterious field. Through the award-winning UNC School of Media and Journalism and its dedicated faculty, I learned the rules, practices, materials and importance of the field. My sophomore year, I worked as a communications intern for an advocacy non-profit for bicycling and walking, and the next year I experienced the fast-paced nature of a public relations agency, juggling projects for diverse clients ranging from restaurants to healthcare providers. Every experience in and out of the classroom affirmed for me that I had made the right decision. I found something I was good at and enjoyed doing.

Public Relations and I: An unexpected match 

Reflecting on my academic life at UNC-CH, I’m glad that my path to finding public relations was a process and not a pre-determined script. I allowed myself to explore the field, which made my choice to pursue it all the more thoughtful and rewarding. As I’m still the girl who has an interest in so many things, I take comfort and joy in knowing that public relations will allow me to follow any of those interests. To every field I explore, I aim to bring the public relations skills I’ve acquired to help build stronger, better organizations, whether they’re in theater, education, environmental issues … but maybe not chemistry this time.

Written by Clairemont intern, Elizabeth Comtois, a senior at UNC-Chapel Hill. 

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PR People: Elizabeth Poindexter

PR People: Elizabeth Poindexter

May 12, 2017January 31, 2023 Sarah HattmanBlog, PR People, Public Relationsbroadcast journalism, donor relations, earned media, PR, Public Relations, Triangle PR, UNC, UNC Health Care

Elizabeth Poindexter

Job title and function: I am the director of communications for the UNC School of Medicine’s Department of Allied Health Sciences, a position I’ve held since October 2015. Our department is fairly complex. It houses seven different programs (including physical therapy, occupational therapy and speech-language pathology), in addition to several other programs and centers. I plan our department’s internal and external communication efforts. Internal efforts include our departmental e-newsletter, internal communications alongside the UNC School of Medicine and UNC Health Care, clinic updates and donor relations. Externally, we promote our students, faculty and staff in a variety of different settings, including through earned media and owned media outlets.

Most rewarding thing about working in PR today: For me, promoting meaningful work is the most rewarding part of working in PR. Even though our department’s work is complex, I love distilling that work into meaningful stories that are easy to relate to for an outside audience. Not everyone knows about Allied Health, but almost everyone knows someone who has worked with a therapist or clinician regardless of the discipline. Forming a connection in someone’s mind between our work and how it relates to them is very rewarding, whether we are communicating with potential students, donors, faculty members or others. Similarly, with my background in broadcast journalism, it is rewarding to continue to do that type of work through different avenues, and I love having a more tailored, fine-tuned message to constantly promote.

Craziest/most challenging thing you’ve done in PR: One adjustment I made in my current role included re-evaluating how my degree in journalism could still be a strong suit in the world of PR. There are several aspects I’ve carried over: the ability to write well, working on deadlines and interview skills. Other skills, such as maintaining objectivity, are an example of something I’ve had to occasionally reconsider. At the end of the day, I work to put our department’s best interests at the forefront of our communication and don’t necessarily approach that work as I would have in the newsroom.

Advice for new PR pros: If you haven’t worked in journalism or learned about it, you should! That is the one piece of advice I constantly repeat. My time in the newsroom definitely helped me understand what it is really like to work alongside PR professionals, and it also motivated me to do a good job once I transitioned into PR. I also recommend continuing to learn about new skills or ideas as the landscape of PR and communication changes; good PR doesn’t always mean a well-crafted press release.

Are you interested in being featured in “PR People?” Send us a message on Facebook to share your story!

Sarah Hattman, APR is president-elect for the North Carolina chapter of Public Relations Society of America and has been working in PR since she left television news. She grew up in North Carolina and was excited to move back to her home state in 2012 and then join Clairemont Communications, a Raleigh PR agency. 
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Next World Media Symposium

Next World Media Symposium

October 24, 2013January 31, 2023 Margot HorganBlog, Entry-Level PR Job, In Our Community#NextWorldUNC, Next World, Next World Media Symposium, Technology Trends, UNC

Undoubtedly you’ve heard the oft-repeated claim that technology is changing how we do things. And while some lament and others celebrate this fact, it’s becoming an inescapable truth within the communication industry.

UNC-CH School of Journalism and Mass Communication professors John Sweeney, Gary Kayye and JoAnn Sciarrino are amongst those celebrating. On Friday, Oct. 25 from 9 a.m. to 1 p.m., the three are hosting the Next World Media Symposium in UNC’s Carroll Hall room 33.

The event – inspired by TED Talks – will showcase prominent industry and academic leaders with provocative views of media and branding. Keynote speaker Daryl Evans, vice president of advertising and marcom at AT&T (did you know that at $1.59 billion, AT&T has one of the largest media-spending budgets of any brand?) and others will highlight new trends, new tools and new ways to compete in changing industries of advertising, public relations, marketing and branding.

Within hours of registration opening on Oct. 4, all spots to attend the free event were filled. However, you can still stay in the loop by following the hashtag #NextWorldUNC in addition to joining the waitlist. Plus, make sure to stay tuned for a blog posts by Clairemont interns, Sam Halle and Kate Fedder, who will be attending the event and keeping us all posted on the latest and greatest tech trends!

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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