You caught us! We’re celebrating World Nutella Day … straight out of the jar!
And here’s our little gift to you today: want your own Nutella treat in just 10 minutes? Check out this easy (kid-friendly!) Nutella cookie recipe that Chef Teddy Diggs, executive chef at Il Palio (client), bakes with his daughters.
How do you eat your Nutella? Tweet us!
Diamonds are more than a girl’s best friend. Anthony Carey, general manager of The Siena Hotel, has a soft spot for them as well!
On January 19, 2016, Clairemont clients Il Palio and The Siena Hotel both received the Four Diamond award from AAA, an accolade recognizing upscale establishments with a high degree of hospitality, service and attention to detail.
2016 marks the 26th consecutive year that Il Palio, the regional Italian restaurant at The Siena Hotel, has garnered this Four Diamond award, establishing Il Palio not only as the only AAA-rated Four Diamond restaurant in North Carolina but also as the longest-standing consecutive restaurant winner in the state. The Siena Hotel, a member of the Autograph Collection by Marriott, has scored the Four Diamond award for 22 consecutive years, claiming the spot as the second-longest consecutive hotel winner in North Carolina.
Congrats to our clients, Anthony Carey and Chef Teddy Diggs!
Check out our other client news!
Last December, Facebook gave business pages a special Christmas gift: live streaming for certain verified accounts. Still in the pilot phase, this feature allows users to broadcast live video by choosing “Publish” and then clicking “Live Video.” Viewers can then subscribe to receive notifications as well as like and comment on the video. The Livestream feature also allows businesses to track user engagement with the video.
“Hm,” you think. “Why not just stick with my trusty Periscope?”
Good question. Unlike Periscope, Facebook live streaming allows businesses to broadcast to a pre-established audience, a fabulous tool for target marketing. In addition, videos on Meerkat and Periscope disappear after a set amount of time. Facebook live streams remain indefinitely on businesses’ pages. Of course, live streaming’s downside is that the video is confined to Facebook, while Periscope can be shared across multiple platforms.
Still, the app seems to be taking off like a rocket, already boasting 4 million video views daily, according to Fortune.com. And since it’s still on the early side of development, now is the time for restaurants to begin to design strategy to leverage this vibrant tool. Once approved by Facebook as a verified business, here are just a few ways to use Facebook live streaming in your restaurant.
– Restaurant and kitchen tours
– Recipe demos
– Staff parties
– Special events or large banquets
– Real-time testimonials or reviews from diners
– Tours of a local vendor that supplies an ingredient
– An interview with the chef on a new menu item or change
Be sure to track your analytics (likes, follows, comments) and weigh engagement to help determine what types of content appeal to your target audience.
Got other ideas for using Facebook live streaming in your store? Oh, won’t you share with us?
Nothing says Dairy Queen like a frozen-themed party complete with ice cream cakes and the “Frozen” Queen herself, Elsa. Looking to raise awareness for DQ Cakes, Triangle Dairy Queen turned to Clairemont Communications to create an event that could garner social media attention and build brand awareness with influential bloggers.
The Pitch:
Triangle Dairy Queen hosted a cake decorating party with Elsa for local bloggers and their children. Clairemont designed an event that gave participants the opportunity to decorate and take home their own heart-shaped cake.
Execution:
The Results:
As a result, seven bloggers shared 20 posts from the event on Twitter, Instagram and Facebook. On Twitter alone, the social media mentions were visible to a combined followership of 17,985. Additionally, several bloggers are now brand ambassadors and have posted about Triangle Dairy Queen in recent months.
Want to learn more about Clairemont’s work in the food and beverage industry? Read our posts about restaurant PR.
Last week, we popped by Il Palio — Clairemont client and Chapel Hill’s AAA-rated Four Diamond regional Italian restaurant — to conduct a quick photo shoot. Armed with our trusty Canon, we nabbed images of everything from raspberry gelee to Italian caviare.
During the holidays, Il Palio offers its own twist on the classic Manhattan, dubbed “Old Smoky.” This winter cocktail features brown sugar smoked on Il Palio’s signature wood-fired grill and a garnish of — that’s right — candied bacon. Everything’s better with bacon, even your nightcap.
We love a good food photo. Check out this fun example of how to get a great shot!
