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Tag: professional development

Why Are We Afraid to Lean In?

Why Are We Afraid to Lean In?

August 24, 2016January 31, 2023 Tracy LathanBlog, Professional Development, The Clairemont TeamFacebook, Lean In, professional development, work-life balance

While I recognize that I might be a little late to the game, I choose to read Lean In by Facebook COO Sheryl Sandberg for my Clairemont book review selection. It’s a book I’ve wanted to read since it first was published in 2013, but seeing as I have two young children, here we are three years later.

Since the book has been out for some time, I was familiar with a few of the criticisms prior to reading Lean In, such as, “It’s easy to lean in and do it all when you have a lot of money.” But since the percentage of women in C-suite leadership positions is disproportionately low, I was interested to hear from Sandberg about her experience climbing the corporate ladder, especially in the male-dominated tech industry.

What I discovered is that,while she has held some very powerful positions throughout her career, Sandberg was also trying to juggle being a good mom, wife, friend and employee just like the rest of us. I thought Sandberg shared some insightful observations in this book. Here are a few that really resonated with me:

Don’t be afraid to speak up and take risks.

“We hold ourselves back in ways both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in,” Sandberg writes in the book.

That was one of the most powerful lines in the book for me and something I have seen time and time again throughout my career. By nature, women are people pleasers. We don’t like to brag or call attention to our accomplishments. I know it’s a generalization, but men don’t seem to have the same problem accepting compliments for their successes.

And when offered a new role or the opportunity to take on a new project, women often hesitate – worried that we don’t have the right skill set – and suggest that someone else would be a better fit for the job.

The key takeaway here for me was that we should not be afraid to throw our name in the ring more often and be comfortable just saying thank you when approached with a “job well-done.”

Visualize your career as a jungle gym, not a ladder.

Being a working mom who has taken steps backwards and sideways in my career to balance work and family, this analogy really hit home with me. It made me realize there are many different ways to get to the top, and they are not all in a straight line.

“Ladders are limiting,” Sandberg writes. “Jungle gyms offer more creative exploration. There are many ways to get to the top of a jungle gym. The ability to forge a unique path with occasional dips, detours and even dead ends presents a better chance for fulfillment.”

You really can’t do it all…and that’s ok!

Gone are the days of trying to do it all…at least all at the same time. The reality is that when woman try to juggle career, children and relationships, inevitably one of those things suffers. We can do it all, but maybe just not all at the same time. And that’s ok! What we do need is a really good partner or support team to make it all work. Sandberg urges women to make their partners real partners instead of trying to do it all themselves. And if you are a single mom, surround yourself with a strong network to help.

The sad twist to her story is that in the book she talked so much about the importance of having a strong partner, and how her husband Dave Goldberg played a huge role in her career success. As you are probably aware, her husband died suddenly on a family vacation in May 2015. In May of 2016, she delivered the UC Berkley commencement address. During this address, she shared some very personal and very good advice with the new graduates.

“It is the greatest irony of my life that losing my husband helped me find deeper gratitude— gratitude for the kindness of my friends, the love of my family, the laughter of my children. My hope for you is that you can find that gratitude—not just on the good days, like today, but on the hard ones, when you will really need it.”

Want to read more Clairemont book reviews? Check them out here!

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How to Plan for Maternity Leave

How to Plan for Maternity Leave

August 22, 2016January 31, 2023 Tracy LathanBlog, Oh Momma Monday, The Clairemont Teammaternity leave, professional development, Raleigh PR Agency

Last month, we helped Sarah and Dave Hattman welcome the newest member of the Clairemont family into the world. In the weeks and months leading up to Mary Lawrence’s arrival, I helped Sarah begin planning for maternity leave, since I had already done it twice. Reliving this process got me thinking about how much is involved in transitioning your entire workload to other team members. As PR account managers, there are just so many details. And so much resides in our heads…where do you even begin!

When it was time to plan for maternity leave with my first child, I had never taken more than a few days of vacation except when I got married. So the idea of preparing to be out for three months seemed daunting to say the least! I find that whenever I feel overwhelmed, the best thing for me to do is get it all down on paper, so I used the same technique to begin preparing for my maternity leave. Here are a few tips that really helped me navigate the process:

 Seek assistance. For those of you who are like me and love a checklist, there are plenty of resources out there to help you get started planning for maternity leave. I found this one from BabyCenter to be very helpful. Also, ask other moms who have been through the process for advice; they will help you think of things that never even occurred to you.

 Start early. Nine months seems like a long time, but it really goes fast! I began this process approximately four months before my due date to be sure I captured everything. This allowed me the chance to walk through the details with team members and prepare clients for the transition. Also, you never know when the baby will actually arrive, so I wanted to be sure everything was in place in case I delivered early. Alas, I was still sitting at my desk on my due date.

 Write down everything. I started outlined everything, including client contacts, contact info, schedules for weekly calls and weekly trackers, monthly reports, upcoming events, personality nuances, etc. Essentially, I wrote a manifesto for each account (which was no doubt overkill), but I wanted to ensure the transition for those jumping in was seamless. Having everything in writing eased everyone’s minds.

The good news is that even though you think the world will stop turning the minute you deliver, it won’t. Your coworkers will keep the train moving so you can enjoy that precious time home with your baby. And that three months will go by very fast; so enjoy every minute!

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Do you Dread the Difficult Talks?

Do you Dread the Difficult Talks?

August 8, 2016January 31, 2023 Sarah HattmanBlog, Professional Development, The Clairemont TeamAlan Cohen, book review, difficult talks, professional development, Raleigh PR

When you think about the personality of a PR professional, you probably envision an extrovert who isn’t afraid to speak their mind. While this is often the case, Alan Cohen says they can also be “some of the most non-confrontational people on earth.” I don’t know about you, but on a personal level I completely agree with this statement. Yes, I am a people pleaser and love getting results for my clients, but when it comes to confrontation there’s nothing I dread more and look to avoid.

It’s for this very reason that I was eager to read Alan Cohen’s book, Those Difficult Talks for PR Pros. Not only is it an easy read, but Cohen offers some great advice on how to tackle the tough talks and explains that they don’t have to be conflict ridden or uncomfortable.

Self Evaluation                                                                                                                                   Before embarking on any important or potentially uncomfortable conversation, Cohen suggests we take a closer look at ourselves and determine how well prepared we are to have the tough talks. The book features a list of questions to help guide you through the thought process and reveal areas you might need to address internally before you sit down to discuss issues with another person.

Two-Way Communication                                                                                                              One of the underlying themes in the book is two-way communication. Cohen first quotes Truman Capote who said, “A conversation is a dialogue, not a monologue,” and later references Canadian writer Margaret Millar who once said, “most conversations are simply monologues delivered in the presence of a witness.”

It’s important to approach the difficult talks as a conversation because both parties need to openly discuss and address an important gap in expectation, behavior or performance. This will allow both parties the opportunity to find a solution to the issue and work together to develop a plan that is a win for everyone involved.

Preparation is Key                                                                                                                             This may seem obvious – especially when it comes to folks in PR who typically love to develop a plan – but when it comes to the tough talks, planning is often overlooked according to Cohen.

To make sure readers are prepared for their next difficult talk, Cohen offers up a prep checklist. He suggests reflecting upon the current situation and thinking through nine steps, including how you are experiencing the situation, how is it impacting your core values and what are some possible solutions and next steps.

One step I found to be particularly helpful is reflecting on what you could do to take greater personal responsibility. This forces you to view the issue from both perspectives and explore areas where you might need to take more responsibility for your actions. Think about it. All too often when conflict arises the finger pointing begins. Cohen’s checklist will help you reframe your thinking.

I recommend this book to anyone, no matter how comfortable or uncomfortable you are when it comes to the difficult talks. Whether you purposely dodge these conversations or consider yourself to be a seasoned pro, I am willing to bet that you will find a tip or two that you can put to use the next time you face a difficult talk.

Looking for more suggestions for your summer reading list? Check out Clairemont’s other book reviews.

 

 

 

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On the Record: Proofreading

On the Record: Proofreading

February 10, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional DevelopmentAPR, errors, hard copy, professional development, proofreading, proofreading tips, typos, writing skills

Whether you are talking about public relations, human resources or small businesses, they all have one thing in common: proofreading. No matter the industry, it’s something all professionals should do. After all, there’s a lot at stake. If you are prone to sending out emails and preparing documents that are riddled with typos and grammatical errors, you are damaging your credibility.

Glenn Gillen, APR, is a senior account manager at S&A Communications and a master proofreader. He recently spoke at the Raleigh Public Relations Society’s monthly professional development lunch, and today he’s going On the Record to share some quick tips to improve your proofreading skills and your credibility.

 

https://clairemontcommunications.com/wp-content/uploads/2016/02/On-the-Record-Proofreading.m4v

 

What tactics do you use when proofreading? Send us a tweet!

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LinkedIn needed Lynda. Do you?

LinkedIn needed Lynda. Do you?

December 10, 2015January 31, 2023 Clairemont InternBlog, Professional Development, Social Media + Influencer Engagementgetting a job, LinkedIn Lynda, LinkedIn Merger, Lynda.com, networking, networking in Raleigh, professional development, social media networking2 Comments on LinkedIn needed Lynda. Do you?

Editor’s Note: Our fabulous UNC Intern, Hallie Altman, explores the impact of the LinkedIn/Lynda.com acquisition on job seekers.

In April of this year, LinkedIn purchased the online learning website, Lynda.com, for $1.5 billion. While the bold decision caused head scratches among LinkedIn users, LinkedIn knew the acquisition would benefit the company and its members in more ways than one.

Lynda.com is an online learning service that touts top-quality learning tutorials that help users learn tech, creative and business skills needed in today’s workforce. College students and job seekers–those seeking professional development–will benefit the most from this deal, and here’s why:

The two companies are perfect complements.

LinkedIn’s business is to help users build a professional network. Lynda’s business is to provide online lectures on just about any skill that could be useful in today’s workforce. The merging of these two companies means one company can provide everything you need to get that dream job. By adding this kind of content to its resume, LinkedIn is giving its users even more reason to spend time with LinkedIn services.

Lynda.com videos are as high quality as your favorite movie.

Although Lynda.com has been around since 1995, many LinkedIn users have never used it. Of course, this is likely to change soon. Not only are the Lynda.com videos informative, according to Bobby Owsinski of Forbes Magazine, the Lynda.com content is cinema quality, making the videos both informative and entertaining.

There’s a Lynda.com video for every skill imaginable.

For job seekers, Lynda.com’s services are especially attractive. The website offers video tutorials on a range of skills from design, web and video to education and business. Lynda.com’s courses come in all levels and can be used by viewers to improve existing skills or learn entirely new skills. Other services on Lynda.com include unlimited access for subscribers, mobile capability for on-the-go learning and a feature that allows users to save and share lists of courses with friends.

Sound good?

Of course, as of now, there’s no official word on whether or not LinkedIn will link users’ accounts with Lynda.com. However, in an interview with Business Insider, LinkedIn’s head of content products, Ryan Roslansky, spoke about the benefits of LinkedIn’s purchase:

“We get so excited about the possibilities that could come from the integration of Lynda.com and LinkedIn. Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, and then be prompted to take the relevant and accredited course to help you acquire this skill.”

Whether or not LinkedIn connects your account with Lynda.com, it’s great to know these services are available. Perhaps LinkedIn will add Lynda.com services to LinkedIn Premium accounts in order to provide an incentive for going Premium. Only time will tell!

Prepping for your own job search? Check out our five interview tips!

 

 

 

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