Editor’s Note: Our fabulous UNC Intern, Hallie Altman, explores the impact of the LinkedIn/Lynda.com acquisition on job seekers.
In April of this year, LinkedIn purchased the online learning website, Lynda.com, for $1.5 billion. While the bold decision caused head scratches among LinkedIn users, LinkedIn knew the acquisition would benefit the company and its members in more ways than one.
Lynda.com is an online learning service that touts top-quality learning tutorials that help users learn tech, creative and business skills needed in today’s workforce. College students and job seekers–those seeking professional development–will benefit the most from this deal, and here’s why:
The two companies are perfect complements.
LinkedIn’s business is to help users build a professional network. Lynda’s business is to provide online lectures on just about any skill that could be useful in today’s workforce. The merging of these two companies means one company can provide everything you need to get that dream job. By adding this kind of content to its resume, LinkedIn is giving its users even more reason to spend time with LinkedIn services.
Lynda.com videos are as high quality as your favorite movie.
Although Lynda.com has been around since 1995, many LinkedIn users have never used it. Of course, this is likely to change soon. Not only are the Lynda.com videos informative, according to Bobby Owsinski of Forbes Magazine, the Lynda.com content is cinema quality, making the videos both informative and entertaining.
There’s a Lynda.com video for every skill imaginable.
For job seekers, Lynda.com’s services are especially attractive. The website offers video tutorials on a range of skills from design, web and video to education and business. Lynda.com’s courses come in all levels and can be used by viewers to improve existing skills or learn entirely new skills. Other services on Lynda.com include unlimited access for subscribers, mobile capability for on-the-go learning and a feature that allows users to save and share lists of courses with friends.
Of course, as of now, there’s no official word on whether or not LinkedIn will link users’ accounts with Lynda.com. However, in an interview with Business Insider, LinkedIn’s head of content products, Ryan Roslansky, spoke about the benefits of LinkedIn’s purchase:
“We get so excited about the possibilities that could come from the integration of Lynda.com and LinkedIn. Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, and then be prompted to take the relevant and accredited course to help you acquire this skill.”
Whether or not LinkedIn connects your account with Lynda.com, it’s great to know these services are available. Perhaps LinkedIn will add Lynda.com services to LinkedIn Premium accounts in order to provide an incentive for going Premium. Only time will tell!
Prepping for your own job search? Check out our five interview tips!