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Tag: NCPRSA

PR Experts on Changing Times

PR Experts on Changing Times

March 29, 2016January 31, 2023 Dana PhelpsBlog, Counselors Academy, Public RelationsCounselors Academy, NCPRSA, PR experts, PRSA, Public Relations, Raleigh PR Agency

What does the search for the best piña colada in San Juan have to do with public relations? In this month’s issue of Tactics, my column, “Striving to Be the Best in Our Evolving Profession,” tells the story of what happened when some of the smartest PR agency leaders in the country were intrigued by two local establishments making the same claim.

As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor John Elsasser for several months as a liaison of sorts to secure contributors for the publication’s monthly column called “Changing Times.” It was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. There was no one better than Mike to write about changes in the public relations industry, and his only published column appeared in January 2015, the same month he unexpectedly left this world.

Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession. It’s an honor for me to be the featured author for this month and next month’s issues and to get to write about something near and dear to my heart, the Counselors Academy Conference, that’s coming up May 1-3 in San Juan. Incidentally, it was Mike who encouraged me to get involved with the conference planning and the executive committee. (I hope I’ve done you proud, buddy!)

Want to know more about Counselors Academy and its members? Read our previous posts here.

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Mike Herman Scholarship

Mike Herman Scholarship

January 1, 2016January 31, 2023 Dana PhelpsAPR, Blog, Public RelationsCounselors Academy, Mike Herman, mike michalowicz, NC State, NCPRSA, NCSU, PRSA

Mike Herman was a friend of Clairemont, PR mentor to more than can be counted and considered family (by blood or not!) by people all over the world. He inspired us to do our best. In honor of him, we are supporting the Michael Lee Herman Memorial Award Fund.

Mike, we promise to do our best to continue to encourage, teach and support the next generation of public relations professionals. We love and miss you, buddy!

xoxox

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On the Record: Stan Phelps

On the Record: Stan Phelps

November 4, 2015January 31, 2023 Sarah HattmanBlog, Marketing, On the Record9 inch marketing, APR, best practices, blue goldfish, Marketing, NCPRSA, Public Relations, seminar, Stan Phelps, tactics

As PR practitioners, we are always working to learn what’s new in our ever-changing industry and advance the profession. We are also known to be very social, collaborative people. So it’s no surprise that we like to share insights and practices among our colleagues – which lead to the creation of On the Record hosted by me, Sarah Hattman, APR.

On the Record is a video blog series designed to explore emerging trends, PR tactics, best practices and all things PR. We’re kicking it off with and Stan Phelps of 9 Inch Marketing as he explains how to create an excellent customer experience.

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Want to learn more from Stan? Follow him on Twitter. Want to meet some of our other favorite communications experts? Check out our blog posts featuring members of PRSA’s Counselors Academy.

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Clairemont: 106 Awards in Five Years

Clairemont: 106 Awards in Five Years

May 14, 2015January 31, 2023 Cherith AndesAwards, Blog, Public RelationsInSpire Awards, NCPRSA, PR accolades, PR Awards, PR campaigns, public relations accolades, Public Relations Awards, Raleigh PR Agency, top raleigh pr1 Comment on Clairemont: 106 Awards in Five Years

This year marks a dual milestone for Clairemont as the agency celebrates its fifth anniversary and the winning of a total of 106 public relations industry awards.

On May 12, 2015, the North Carolina Chapter of the Public Relations Society of America (NCPRSA) honored Clairemont at the annual InSpire Awards Ceremony with 17 accolades that recognize outstanding public relations campaigns, adding to the agency’s previous 89 awards. Including four Best in Category awards, Clairemont was honored for client work in media relations, event planning, creative tactics, marketing strategies and social media campaigns.

Clairemont’s 2015 InSpire awards include:

  • Best in Category for “Media Relations: LEKKER Bikes US Rolls into America”
  • Best in Category for “Creative Tactics: LEKKER Bikes US Rolls into America”
  • Best in Category for “Events and Observances: LEKKER Bikes’ First 24 Hours in America”
  • Best in Category for “Marketing: T.MAC Expands to the Triangle”
  • Award of Excellence for “Media Relations: LEKKER Bikes US Rolls into America”
  • Award of Excellence for “Media Relations: Briar Chapel Spices Up 7th Annual Pepper Festival”
  • Award of Excellence for “Media Relations: The Design Network Lands Channel on Time Warner Cable”
  • Award of Excellence for “Media Relations: PDQ (People Dedicated to Quality)”
  • Award of Excellence for “Social Media: PDQ Mom Blogger Campaign”
  • Award of Excellence for “Creative Tactics: Clairemont Shakes It Up for PDQ”
  • Award of Excellence for “Creative Tactics: LEKKER Bikes US Rolls into America”
  • Award of Excellence for “Events and Observances: LEKKER Bikes’ First 24 Hours in America”
  • Award of Excellence for “Events and Observances: Briar Chapel Spices Up the 7th Annual Pepper Festival”
  • Award of Excellence for “Marketing: T.MAC Expands to the Triangle”
  • Award of Excellence for “Marketing: LEKKER Bikes US Rolls into America”
  • Award of Excellence for “Integrated Communications: Lowes Foods Reinvents Grocery Shopping”
  • Honorable Mention for “Events and Observances: PDQ Invites Moms to Experience ‘Fresh’ Concept”

Clairemont Team We get excited–giddy, really!–at the daily opportunity we have to make a difference for our beloved clients. Our hats are off to you for trusting us to create fresh, vibrant campaigns to showcase dynamic brands, programs and products. We’re thrilled to continue to do work we love for people we love throughout 2015 and into the future!

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InSpire to Go Digital in 2015

InSpire to Go Digital in 2015

April 7, 2015January 31, 2023 Sarah HattmanAwards, Blog, Professional Development, Trendsawards, digital, Inspire, NCPRSA, Public Relations, Triangle PR

We live in a digital world. The movies we watch, the music we listen to and the pictures and videos we take are all in digital form. For some of us, even the books we read are digital. As of 2015, I am happy to say that the the NCPRSA InSpire Awards are also digital.

Looking back, especially after writing the above paragraph, it’s hard to believe the decision was a tough one for me as the awards chair. I kept asking myself, “Will people accept or reject the format change? Is this really the year to make the switch?” But perhaps the biggest question I had was, “What about the thud factor?”

That’s right the thud factor. Having been involved in PRSA awards for several years – writing, submitting and judging entries – I know that there’s something impressive about flipping though an award binder that is stacked full of evidence of the entrant’s hard work and dedication. These binders make a loud thud when dropped on a table.

However, knowing that many other awards submissions are strictly online and the fact that the transition to digital was inevitable, I simply could not justify putting off the switch another year. Aside from just making the decision to make the switch to a digital format, I promised myself that I was going to stick to it. There would be no regrets, no matter what happened. And just think about all the paper we would save!

We are now a third of the way through the process and I’m excited to say that it has been smooth and easy – so far. Sure, I fielded many, many questions about the format and offered my advice on best practices when solicited. On the day of the final deadline, I thought my phone might never stop ringing as the calls came in back-to-back as the clock inched closer to the cutoff time for submissions. But, much to my surprise, no one challenged the format or the submission process.

Then it came time to sort through all 86 entries, organize them by category and enter them into a spreadsheet for the judging chapter. I found this step to be the most challenging, and ironically it had nothing to do with the digital format. In terms of format, it made the process of sending the entries to the PRSA Sierra Nevada Chapter for judging much easier. I did not have the challenge of boxing up all the entries or  lugging them the post office for shipping. There is also the fact that it was more cost effective to share a link with the judges as opposed to ship them.

It might be too soon to say with 100 percent certainty, but I think the digital switch has been a success. I invite you to attend this year’s banquet on May 12 and ask me after the awards are handed out to the winners!

 

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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