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Tag: creative public relations

Domino’s: Paving the Way?

Domino’s: Paving the Way?

June 28, 2018July 15, 2022 Clairemont InternBlog, Public Relations, Restaurant PR + Hospitality PRcorporate social responsibility, creative public relations, CSR, Marketing, Public RelationsLeave a Comment on Domino’s: Paving the Way?

What does it take to really connect with your audience?

The pizza giant, Domino’s, announced a new initiative to smooth out the streets by filling potholes across the country. They dubbed it “Paving for Pizza,” and it has garnered massive attention. But is it merely a PR tactic?

Not necessarily. An organization can truly care about its customers.

Corporate social responsibility, or “CSR,” means that a company strives for ethical business practices, works with the local community and builds relationships with its employees and customers. There are teams of people that work long hours trying to build a relationship between an organization and their audience. That’s where PR takes the wheel.

CSR isn’t a new strategy. Think of McDonald’s Ronald McDonald House, TOMS and Warby Parker. They all contribute to the community through their business strategies. So what made this PR move by Domino’s so enticing to the country?

Here are a few things they did and you can do to craft your next successful CSR campaign.

1. Connect the business to a meaningful cause. 

Infrastructure has been a hot topic in politics for a long time. Deteriorating roads frustrate everyone, including the local pizza delivery boy. Domino’s strategically leveraged a common cause that relates to a wide audience, forging a connection, spotlighting its brand and sparking interest. 

2. Stay true to your brand.

Domino’s has offered cheeky “carryout insurance” since late last year, and if you peruse the company’s social media, you’ll see playful, emoji-heavy accounts. Even though it is a large corporation doing a public service, Domino’s is staying true to its playful and fun voice.

3. Make it interactive.

People don’t just want to know what’s happening; they want to be a part of the action. Domino’s has opened up an opportunity for customers to nominate their own city for a pothole makeover. They also developed an interactive Pothole Impact Meter so you can see first-hand just how ravaged the pizzas are by potholes. By engaging its audience, Domino’s is creating an opportunity to draw people in and and get them talking.

Photo by Domino’s Pizza

4. Be honest.

Don’t promise something you can’t or won’t do. It will backfire. Just days after announcing its campaign, Domino’s had already fixed potholes in Texas, Delaware, Georgia and California. Honesty is always the best policy and will ensure that your audience maintains trust in you and your brand.

What do you think of Domino’s creative CSR campaign? Was it half-baked or perfectly cooked?

Drop us a line if you’re looking for some creative juices for your organization!

Written by intern Yasmine Evans, a senior at NC State University.

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From Murals to Marketing

From Murals to Marketing

June 22, 2017July 15, 2022 Clairemont InternBlog, Marketing, Social Media + Influencer Engagementart, artists, business, city, creative public relations, local, Marketing, murals, Public Relations, publicity, Raleigh Artists, Social MediaLeave a Comment on From Murals to Marketing

How can a project about murals become a mass marketing campaign and help connect people? Ask Jedidiah Gant, a well-known North Carolinian, who acts as a mediator for businesses and artists in the local Raleigh area.

Gant partnered with JT Moore to help bring local businesses and artists together to make Raleigh a more beautiful place. This idea blossomed into a project that has captured wide-spread attention and has given the city of Raleigh a new meaning.

In July 2014, Gant and Moore created the “Raleigh Murals Project” with the objective of generating conversation and uniting the citizens of Raleigh. Gant had a fews visions in mind when he started this project; he wanted to increase public art in Raleigh while also adding vibrancy and color to the city. But as Gant and Moore strategized, they were faced with the challenge of building effective, ongoing publicity for both the business owners and the artists.

Videos

Gant and Moore’s initial techniques were based on micro-media, such as videos, which ultimately expanded into full campaigns. For example, partnering artists created interactive murals, such as the one below, encouraging people to take pictures, post on social media and gain publicity for the murals.

Courtesy of Raleigh Murals Project’s Facebook

They showcased multiple videos with the idea of making Raleigh colorful through its citizens and murals. When these videos went live, the traffic to the Raleigh Murals Project website and social media accounts skyrocketed.

Hashtags

Gant and Moore also added hashtags on the murals. Passerbys could quickly search the hashtag and view the exhibitions and contests related to that mural. This creates an interaction between the city and the citizens, aligning perfectly with Gant and Moore’s core mission.

Courtesy of Raleigh Murals Project’s Facebook

Cultural Movements

Gant tapped into trending topics and cultural movements. During the time of the presidential election, Gant noticed people were taking selfies of themselves with the “I Voted” sticker to post on social media. He quickly reimagined the “I Voted” sticker along with the hashtag #VoteRaleigh and incorporated it into a mural.

Not only did Gant create a new “sticker,” he also filmed a short video to get people engaged with the trend, drumming up even more publicity through this digital campaign. This promo video resulted in several parades in downtown Raleigh, and the hashtag is slated be used for future elections.

Courtesy of Raleigh Murals Project’s Facebook

Such trends and ideas can snowball and reach bigger influencers and businesses. One campaign that was able to extend outside of the Raleigh city limits was the “Truth x Vans by Kevin Lyons” project. This campaign used Lyons’ artistic skills to captivate Truth’s anti-smoking message while promoting Vans’ new pair of sneakers.

Murals Making Connections

Who knew murals could become a significant project for digital marketing? Pairing two seemingly disparate concepts can spur change and action. Just as Gant and Moore put their heads together, they helped bring businesses and artists together to create a colorful conversation for the citizens of Raleigh.

Check out other ways to create collaborations and boost your marketing!

Written by Binh Nguyen, rising senior at Auburn University.

 

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Music Video of the Week: Hot Light Blink

Music Video of the Week: Hot Light Blink

December 22, 2015July 15, 2022 Cherith AndesBlog, Social Media + Influencer Engagement, The Clairemont Teamcreative public relations, hotline bling, hotline bling parody, music video, parody videos, social media marketing, social media vidoes, viral videosLeave a Comment on Music Video of the Week: Hot Light Blink

At Clairemont, we have a soft spot for tasty treats, and after being serenaded 732 times by Drake’s hit “Hotline Bling,” we couldn’t resist the urge any longer. We grabbed a few (okay, more than a few) Krispy Kreme glazed donuts and published this delicious ditty that we’ve named “Hot Light Blink.”

Enjoy our own parody of this hit, inspired by Drake’s dance moves and featuring the Krispy Kreme hot light!

Hot Light Blink

Hot Light Blink Video

 

 

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