Tag: copy

Top 4 Content Creation Resources

Clairemont InternBlog, Marketing, Professional Development, , , , , ,

The data is undeniable: content is still king.

Statistics show that 82 percent of consumers perceive a brand more positively after viewing custom content, 47 percent of consumers connect with three pieces of content before buying, and strategic blogging can boost website traffic by 300 percent. Need more? Online searches for “content marketing” have skyrocketed 400 percent in the last 10 years. 

Compelling content serves as the bedrock of successful marketing and PR campaigns. Whether a snappy social media post or a full brand narrative, inspiring storytelling holds the power to forge a connection that compels consumers into action.

Top 4 Clairemont Content Creation Resources

Here are four resources that will help you and your organization craft powerful and appealing copy. Warning: These tools will improve your marketing flair and finesse. 

3 Tips to Creating a Compelling Story

Whether a tweet, a blog or a presentation, leverage this problem + solution approach to weave captivating narratives that pack a punch.

6 Tips to Create Magnetic Content

Brainstorming your next blog doesn’t have to be a dreaded task. Utilize these steps to create powerful print pieces that become “must-reads” for your audience.

Boost Your Blog

You’ve written an eye-catching piece. Now what? Build your blog’s reach, spark engagement and generate more traffic to your website.

Mightier Messages

How can you guarantee that your marketing efforts aren’t falling flat? Here’s a sneak peek: sometimes less is more when orchestrating meaningful messages. 

Want more useful tips?
Explore the public relations section of our blog!


By Clairemont intern Anna Beth Adcock, a senior at NC State.

Read More

Copy Cat: Support Ninjas

Cherith AndesBlog, Copy Cat, Marketing, , , , ,

I thought Domino’s had stolen my heart when it launched the pizza tracker  — complete with customizable themes. Themes, people! I’m fairly sure my pizza-per-day ratio skyrocketed just so I could watch that parrot squawk updates about my pepperoni-with-extra-cheese creation.

And all was right in the universe…until I discovered Eat24 by Yelp. Concept? Online food delivery. Price? A touch higher (to account for outsourced delivery fees, understandably). Copy? My new favorite.

Eat24’s website is proliferated with promotional phrases that tout the usual products for a website of its ilk (fast delivery, an easy app, reliable reviews). But the copy’s unexpected and playful nature combined with the punchy brevity transforms it from advertisement into entertainment.

Need help? Don’t bother calling anything so stodgy as a “customer service representative.” No, Eat24 employs “support ninjas.” I almost want to invent a problem just to find out what that phone call entails.

Support Ninjas

Once you submit that order, you’re normally hit with a “thanks, and we’ll get it to you shortly.” Not with Eat24. Your order sparks cosmic celebration.

T-Rex

Looking to download the Eat24 app? It’s not a gaming app, but after the copy’s humorous jab about the chopsticks, you don’t really care.

Eat24 App

Just one more example how good, well-targeted writing never goes out of style! Check out some of Clairemont’s other favorite Copy Cat picks!

Read More

Copy Cat: Catchy and Clever

Sarah HattmanBlog, Copy Cat, Restaurant PR + Hospitality PR, , , ,

Whether you have heard the 1981 hit song Jenny or seen the 2012 movie For a Good Time, Call, you’re probably familiar with the phrase, “For a good time call…” And you probably know that it is one you likely don’t want your name or number to follow – or maybe you do.

A couple of weeks ago as I was walking into City Barbecue, a sign in the window caught my attention. It read, “For a good time call Greg…” and listed a phone number. I continued reading and quickly realized that it was promoting the restaurant’s catering and delivery services, and I couldn’t help but smile.

In my opinion, this copy is spot on in regards to conveying its message. Not only does it walk the line between fun and risque, it also uses a catchy phrase that will help people remember the restaurant. I know City Barbecue will be the first establishment that comes to my mind the next time I am in need of a caterer.

Where have you seen good copy lately? Share it with us on Twitter!

 

Read More

How to Write Convincing Calls-to-Action Copy

Josephine ButlerBlog, Marketing, Public Relations, , , , , , , , , , , , ,

Like we’ve mentioned before, one of the ways that Clairemont team members work on professional development is by reading. We’re constantly seeking the latest and greatest when it comes to social media and public relations. Without further ado, here’s a review of our most recent find: an e-book from Hubspot entitled, “Mastering the Design and Copy of Calls-to-Action.”

When it comes to click-through rates, lead conversions and sales, good writing practices are important. Public relations professionals must master the art of calls-to-action (CTAs), a website’s request for a visitor to take action (think of the copy that precedes a “Like us”).

While we’d really love to write the copy for you (seriously, contact us!), we’d also like to share a few tips on how to write your own compelling CTAs. They are:

  • Start with subjects and verbs. It helps readers to quickly understand the meaning of the sentence and what you’re asking them to do. Never forget to include a verb – if you do, you aren’t prompting any action!
  • Include numbers. This way, you can be specific about what you’re offering. Research proves that CTAs with numerical data have high view rates.
  • Use adverbs sparingly. They have no fixed position in a sentence and are the part of speech that gets the fewest number of shares on Twitter.
  • Keep your CTA between 90-150 characters. In true Twitter fashion, your CTAs should also stay within the 140-character limit. It’s always better to be short, concise and to the point!
  • Stay away from technical lingo. If you had to look it up, your reader probably will have to do the same. Instead, use words like “insights,” “analysis,” “answers,” etc. These words suggest that your content can help improve your reader in some way.
  • Be specific. Instead of the vague “click here” or “submit” button, try being more upfront about what it is that you want your reader to do (i.e. “browse,” “compare,” or “grab”).

We hope you found these tips helpful. Stay tuned as we continue to share more best practices in the weeks to come. In the meantime, be sure to share your questions and comments. We’d love to help!

Read More