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Category: Trends

Raleigh: An 18-Hour City

Raleigh: An 18-Hour City

February 24, 2015January 31, 2023 Sarah HattmanBlog, Real Estate PR, Trends18-Hour City, Emerging Trends, Market Trends, Public Relations, real estate

This year is expected to be a great one for the Triangle’s real estate market and its residents. In fact, Raleigh-Durham was named the 10th most overall promising market of the year by Emerging Trends in Real Estate. Additionally, based on the survey, the area received the following market accolades:

  • 7th in Office Market
  • 9th in Single Family Housing Market
  • 13th in Retail Market
  • 15th in Industrial Market

There were a lot of factors that influenced these rankings, but in general, respondents favored the Triangle for its urbanization, ability to attract and retain a high-quality workforce and competitive cost of doing business.

Another trend I find to be of particular interest is the coming of age of the 18-hour city. These cities combine the best of 24-hour cities (think New York City) and 9-5 cities that are only active during business hours. I feel that Raleigh has always been somewhere between the two, but many 9-5 cities across the country are transforming into 18-hour cities.

The City of Oaks has done a wonderful job combining essential elements of housing, retail, dining and walk-to-work offices to help grow it as an urban hub. In turn, it has spurred investment and development. I see the growth everyday as I make my way to the Clairemont House in Downtown Raleigh.

Since last summer, I have been watching one of the city’s latest massive urban apartment complexes literally rise from the ground. What was not much more than a grassy field just last year has burgeoning into the shell of a four-story building featuring 224 studio, one- and two-bedroom apartment units. Known as the Lincoln, this new development stands within walking distance of local shops, boutiques, restaurants to sate any appetite and bars with live music and entertainment.

Cities like Raleigh that combine work, live and play aspects generate a feeling of excitement and therefore stay bustling well past work-day hours. Many of these 18-hour cities are said to be under-the-radar but rapidly on the rise due to the realization of great opportunities for homeowner investment.

 

 

 

 

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Airbnb and Raleigh’s Shared Economy

Airbnb and Raleigh’s Shared Economy

February 3, 2015January 31, 2023 Dana PhelpsBlog, In Our Community, Trendsairbnb, City of Raleigh, Raleigh City Council, sharing economy

There’s something funny about this to me. I met Jeff Tippett about seven years ago when I orchestrated a ticket giveaway on Twitter for a client. I think “community” was just becoming a social media buzzword at the time. While I’ve come to loathe its over usage, there’s not a more befitting term for how two communications professionals living in the same city met.

The tickets were for a non-profit performing arts group that many would consider a big part of our local community. I remember that night being hectic, as I went from the office to home to deliver the tickets just before the performance began. My son joined me for the ticket delivery, and we quickly met Jeff and his daughter who was about the same age as my son, before they rushed in to claim their seats.

Over the next few years, I bumped into Jeff a few times. We didn’t see each other often, but I felt like I knew him because I continued to follow him on Twitter. He was part of what I consider my first online (yes, I have to use it) community within my local community. It didn’t seem like there were that many people from Raleigh on Twitter at the time. In addition to Jeff, the early adopters as I remember it were Phil Buckley, Ginny Hamilton, Wayne Sutton and Evan Carroll.

Two or three years after the rushed ticket exchange, I had the pleasure of presenting with Jeff during a session designed to teach non-profits how to engage online communities. We met for prep, conducted the presentation and probably said we should get back together for coffee soon. Then we returned to our hectic lives as communications people.

Now, as a new kind of community has emerged, I’ve had the opportunity to reconnect with Jeff. When I learned that he was organizing a town hall style meeting to facilitate discussion about the City of Raleigh’s concerns with Airbnb, I knew it was time for me to speak out about a community that I’ve proudly become part of as an Airbnb host.

Enter new buzzwords: the sharing economy. While this term will likely become over used too, for now, it is the perfect description of how I feel about my experience with Airbnb. The extra revenue stream that comes from being a host is secondary to the pride I feel as a brand ambassador to Raleigh. In fact, because our Airbnb guest suite is in the same house that is the home of Clairemont, we’ve created a team of Raleigh brand ambassadors.

We love sharing our office house and our beautiful, vibrant, fun city with our guests. There’s nothing better than telling them to visit ArtSpace, providing a list of our favorite Raleigh downtown restaurants and suggesting that they shop like locals by going by Stitch, Nora and Nicky’s, High Cotton and Deco. And that’s exactly why I asked Jeff if I could join the panel he organized on why Airbnb is good for Raleigh, despite the fact that our zoning will likely allow us to continue to host one way or the other.

Now, I have to use the word community again. In my twelve years in Raleigh, I’ve never felt a sense of local community like I did at the town hall meeting Jeff organized. There was so much energy and passion in the room. While most attendees were in favor of the City of Raleigh allowing residents to be Airbnb hosts, one thing was certain. Everyone wanted what’s best for our city. The pride was overwhelming and is what I believe makes Raleigh such as special place to live. It is no surprise Raleigh made Airbnb’s Hospitality Index.

As a shout-out to fellow expert communicator Jeff — excellent work in organizing live and online discussion around this topic that is important to our city as we continue to be recognized as a city of innovation and creative thinkers! While our officials continue to consider the future of Airbnb in the City of Oaks, you have facilitated healthy and productive dialogue in a way that few people are successful in facilitating. I’m happy to be part of your “community,” in every aspect of the word.

 

 

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Moving in with Mom: Multi-Gens Change Real Estate PR

Moving in with Mom: Multi-Gens Change Real Estate PR

January 20, 2015January 31, 2023 Cherith AndesBlog, Public Relations, Real Estate PR, TrendsBriar Chapel, housing PR, Lennar Homes, Newland Communities, Raleigh PR, Raleigh PR Agency, real estate PR, real estate trends, residential real estate

Matthew McConaughey’s flick, “Failure to Launch,” spins the yarn of a young professional who can’t seem to fly the coop. At age 35, he relishes the perks of rent-free living with his parents along with his mother’s home-cooked meals and in-house laundry service.

While fodder for one of the leading romantic comedies in 2006, this story has since typified today’s housing market. In 2012, more than 18 percent of the American population resided in a multi-generational family household, defined as home with three or more generations under one roof.

Junior’s Back. And So Is Granny.

The trend skyrocketed during the 2007-2009 recession when insufficient jobs and waning pensions forced families to pool mortgages to survive. What was born out of necessity has since beget a luxury. Families willingly benefit from combined resources, shared comforts and (let’s not forget) direct access to the grandkids.

The multi-gen housing trend has left its mark on the real estate industry. Nationally acclaimed home builder Lennar Homes, for example, rolled out NextGen, a new brand featuring a “home within a home” for this target market. The MEDCottage, another line’s portable “granny pod,” features a 12 to 24-foot flat plopped directly into your own backyard. Forget going “over the river and through the woods” to grandma’s house. You barely have to make it out the back door.

The new MEDCottage. Image courtesy of MEDcottage.com.
The new MEDCottage. Image courtesy of MEDcottage.com.

A New Floor Plan for PR.

So what does this mean for real estate PR?

Lots. As families place a premium on lifestyle, it becomes vital that we create and market opportunities that engage diverse age groups. For example, Briar Chapel by Newland Communities, one of Clairemont’s longstanding clients, offers a range of internally and externally marketed activities. Their Lego Camp draws tykes from across the state while their water aerobics engage active older adults from around the community.

Briar Chapel also provides opportunities from the other side of the coin–large-scale events that nurture inter-generational collaboration and maximize shared interests (such as the multi-generational love for the Rolling Stones—who knew?). Briar Chapel’s acclaimed Pepper Festival fosters relationships by providing a distinct draw for every interest and demographic—from kid-friendly acrobatic showcases to “adult-friendly” craft beer tastings. Strengthen relationships, we say, because the family that plays together, stays together…and will likely “pay” together for houses in your community!

Briar Chapel's Annual Pepper Festival.
Briar Chapel’s Annual Pepper Festival.

Invite All the Right House Guests.

These mufti-faceted avenues provide equally diverse opportunities for us to expand media relations. Not only do media highlight breaking news and overarching stories, but many also pursue niche interests—such as the Triangle’s trending wave of “beer experts.” Effective public relations strategies should dig deep to suss out fresh angles on stalwart offerings for specialized reporters, bloggers and social media experts. Creative pizzazz can unearth a whole new wave of dynamic media attention for a real estate community!

If all else fails, the multi-gen trend at least promises free babysitting from grandma for a last-minute date night, right?

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Oxblood: Add a Drop to Your Wardrobe this Fall

November 6, 2012January 31, 2023 Margot HorganBlog, Fashion, Trendsfashion, Fashion Trends, Oxblood Color Trend

Deemed the color of the season by many fashion blogs and trendsetters, Oxblood is popping up everywhere – from makeup and accessories to clothing and shoes. And everyone is talking about it, from national sources like Real Simple Magazine and The Wall Street Journal to our local newspaper, The News & Observer.

Add a splash (or a drop) of oxblood to your Fall wardrobe!

While the name might conjure up dark images, don’t shy away from this trendy new color. Oxblood is a more complex color than just burgundy, wine, maroon or merlot. It is a deep, rich, warm red with a hint of brown, purple and blue, and can be the ideal accent to any outfit this season.

Oxblood has become a popular color in the makeup market – lipsticks, eye shadows, blushes and nail polish. A little pop of oxblood through makeup can give your look a boost of sophistication. It can also be a fun alternative from the blacks and dark purples you see during cooler months.

Denim and leathers in oxblood are also big on the runway and in department stores this fall. Still skeptical? Here are a few ways you can incorporate this color into your personal style:

  • Pair it with a more neutral color like khaki, olive and tans
  • Contrast it with light neutral colors
  • Layer it with other shades of red

A little oxblood can help an outfit become the perfect fall look. And remember…a little goes a long way!

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Trends Tuesday: Get Fit Fashionably

March 6, 2012January 31, 2023 Josephine ButlerBlog, Fashion, TrendsAlo, athletic gear, Beyond Yoga, Fashionable, Lululemon, running, stylish, workout clothes, yoga3 Comments on Trends Tuesday: Get Fit Fashionably

She’s going to share her secret! Our intern and fashionably fit intern Margot Horgan reveals a trendy way to find motivation at the gym.

We’ve all heard the expression, “Dress for success.” It’s been proven that dressing professionally will improve performance at work and on tests. Last week at the gym, I had a similar realization. Wearing fashionable athletic wear motivates me to have a better workout.

It all started last week at the gym when I caught myself awkwardly staring at this woman’s awesome workout shirt. With the color blocking design and empire waistline, she could have easily thrown that top on with a pair of dark jeans and gone out to dinner. Feeling inspired by her workout gear, I started doing a little research of my own – I want to get fit fashionably, too!

I didn’t have to search long before I found sites like Lululemon, Alo and Beyond Yoga. With so many trendy (and practical) selections to choose from, I don’t know why I would ever wear a baggy T-shirt to the gym ever again. Instead, I’ll don this No Limit Tank from Lululemon. The lightweight fabric and loose fit makes this shirt look oh-so-comfortable, and the elastic band on the hem is an added bonus – no unwanted stomach sightings during downward dog in this top! This Running Tech Bra from Alo is also on trend with its color block design and is even available in the color or the year – tangerine tango!

What do you think about turning the treadmill into a catwalk? Would these fashionable workout ensembles motivate you to hit the gym?

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
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For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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