Category: Copy Cat

Copy Cat: Johnnie, I love you back!

Dana PhelpsBlog, Copy Cat, , 6 Comments on Copy Cat: Johnnie, I love you back!

If you’ve read our other Copy Cat posts, you know that the Clairemont team loves good copy. I really like it when I find a little gem in my stack of junk mail,which is the case with this Johnnie Boden postcard.

Extra points go to the Boden copywriters for pulling off the use of the word “quiver” in this direct mail piece. Additionally, the line “What I’ve lost in muscle tone I’ve more than made up for with experience” demonstrates a keen understanding of the target audience.

“We used to be so good together…” the flipside reads. Yes, we did. And I think I need a new fall wardrobe.

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Copy Cat: The Art of Crafting a Successful Slogan

Josephine ButlerBlog, Copy Cat, 4 Comments on Copy Cat: The Art of Crafting a Successful Slogan

Slogans, or taglines as I prefer to call them, are simple, succinct statements that communicate an organization’s vision, competitive position, brand promise and product benefit or experience.  They should be compelling and memorable, and be able to withstand the test of time.

We came across an article on Inc.com with 5 Tips for Writing an Effective Slogan.

I’ve highlighted two that I think are important to remember, along with a few of my favorite tags.  The third tip is from yours truly.

  1. If more than one word, shoot for something with rhythm, rhyme or a ring to it. Example: “Don’t get mad. Get GLAD.” Make it fluid and pleasing to the ear. The most memorable slogans are oftentimes a jingle or song. Example: “The best part of waking up is Folgers in your cup.”
  2. Highlight a key differentiating factor that underscores your mission and sets you apart from your competition. Example: “Think outside the bun.” (Taco Bell)
  3. Idioms are your friend. You can never go wrong with a good play on words. Example:  “Works like a dream.” (Ambien)

We hope these tips will inspire you as much as they have inspired us to write great copy for our clients!

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Copy Cat: Great Find in My Daily Deal

Dana PhelpsBlog, Copy Cat, , 4 Comments on Copy Cat: Great Find in My Daily Deal

Okay, by show of hands, how many Groupon groupies do we have here? How about Living Social junkies? And how many folks subscribe to more than one daily deal program, which means multiple emails a day adding to your inbox clog?

I’ll admit, I love the idea. But unless the subject grabs me — meaning that it is something I would normally want to buy in the first place — I just delete it. If I open it, it must be easy to understand what the offer is, truly a good price and simple to redeem. Oh, one other thing… the copy! It has to hold my attention.

Last week I received a Copy Cat-worthy daily deal from Living Social. Here’s the part I liked: It takes a good deal of kneading to end up with the perfect loaf of bread. Today’s deal from Watu Wazuri Massage Experts will make sore joints and muscles the yeast of your worries.

That made me smile. Sure, that kind of slightly cheesy humor is not the right tone for all brands or all situations, but I can appreciate the fact that it wasn’t your average relaxation/massage copy. It caught my attention and made me want to learn more about Watu Wazuri.

What about you? Are you addicted to daily deals delivered to your email? And does the copy influence you?

 

 

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Copy Cat – When is a burrito more than just a burrito?

Josephine ButlerBlog, Copy Cat,

When it’s “a foil-wrapped, hand-crafted, local farm supporting, food culture changing cylinder of deliciousness,” of course! While I prefer Chipotle’s burrito bowl instead, this creative spin on the traditional form makes me re-think my order. I mean, come on, who can pass up a cylinder of deliciousness?

What’s so smart about this copy is that it captures the essence of the Chipotle brand by delivering the company’s unique selling propositions in one very hip, clever, comprehensive package. It not only speaks directly to our growling tummies (which is what matters most in the restaurant business), but it goes one step further to touch on the company’s values that are similar to those of its socially and environmentally conscious following.

Chipotle positions its product as “food with integrity,” claiming to use ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. They support local family farmers, source organic and local produce whenever possible, and serve up meat from animals raised without the use of antibiotics or added hormones.

Yes, I like Chipotle’s copy and creative packaging. Almost as much as I like its hot salsa.

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Copy Cat — Talbots & Our Favorite Feline

Dana PhelpsBlog, Copy Cat, , ,

We were just talking in the office today that the Clairemont team is definitely made-up of dog lovers, but that doesn’t stop us from admiring a good cheetah print when we see one. The photo from Talbot’s August email newsletter definitely caught my eye.

And then… I read the copy and fell in love. “Call of the Styled.” What a great play on words, followed by the equally clever caption under the photo that read, “There’s a print for every personality this month. Pair them with a little black pant or fall-ready sweater, and you’ll see why cheetahs always win.”

Meow, Talbots copywriters! We like your work. The playful copy is a nod to the company’s efforts to be trendier and to reach a younger demographic while retaining existing loyal customers. My recent Talbots purchases have received the thumbs-up of our younger team members, and an intern wore the most adorable Talbots dress to our office last week.

The marketing efforts are apparently working, and we are certain the copy has something to do with it.

 

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