Tag: daily deal

Evolution of the Daily Deal

Margot HorganBlog, Marketing, , , , ,

Online shopping may be king, but what about the daily deal, which became a widely popular online offer through sites like LivingSocial, Groupon and Amazon Local? To many, the daily deal is dead as a doornail, and companies like LivingSocial are rushing to change their strategy and stay relevant to shoppers.

Switching its focus from urgency to variety, LivingSocial is seeking to offer its customers a wider selection of deals available for longer periods of time. Earlier this year, Livingsocial let the world know of its strategy shift through a Halloween-themed message, titled “The Daily Deal is Dead.”

LivingSocialDailyDealDead-ubj*580

“That’s right; we said it. One deal a day just isn’t enough. Now we have thousands of deals every single day. That means more restaurants. More events. More everything. Stop waiting for the daily email and start searching for the best of your city anytime you want.”

So what does this mean for LivingSocial in 2014 and the following years? As the company has struggled to consistently stay in the black, only time will tell if this strategy switch will prove to be profitable in the long run. What are your thoughts? Will more deals mean more purchasing for you?

Read More

Copy Cat: Great Find in My Daily Deal

Dana PhelpsBlog, Copy Cat, , 4 Comments on Copy Cat: Great Find in My Daily Deal

Okay, by show of hands, how many Groupon groupies do we have here? How about Living Social junkies? And how many folks subscribe to more than one daily deal program, which means multiple emails a day adding to your inbox clog?

I’ll admit, I love the idea. But unless the subject grabs me — meaning that it is something I would normally want to buy in the first place — I just delete it. If I open it, it must be easy to understand what the offer is, truly a good price and simple to redeem. Oh, one other thing… the copy! It has to hold my attention.

Last week I received a Copy Cat-worthy daily deal from Living Social. Here’s the part I liked: It takes a good deal of kneading to end up with the perfect loaf of bread. Today’s deal from Watu Wazuri Massage Experts will make sore joints and muscles the yeast of your worries.

That made me smile. Sure, that kind of slightly cheesy humor is not the right tone for all brands or all situations, but I can appreciate the fact that it wasn’t your average relaxation/massage copy. It caught my attention and made me want to learn more about Watu Wazuri.

What about you? Are you addicted to daily deals delivered to your email? And does the copy influence you?

 

 

Read More